A5102740803- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Consumer Perception and Purchasing Behavior
- Virtual Reality Applications and Impacts
- Color perception and design
- Diverse Topics in Contemporary Research
- Corporate Finance and Governance
- Auditing, Earnings Management, Governance
- Family Business Performance and Succession
- Augmented Reality Applications
- Impact of AI and Big Data on Business and Society
- Technology and Data Analysis
- Diverse Approaches in Healthcare and Education Studies
- Cultural Differences and Values
- Advanced MIMO Systems Optimization
- Marketing and Advertising Strategies
- Philippine History and Culture
- China's Ethnic Minorities and Relations
- Cultural and Educational Studies
- Cooperative Communication and Network Coding
- Consumer Packaging Perceptions and Trends
- Micro and Nano Robotics
Brigham and Women's Hospital
2025
Harvard University
2025
Duksung Women's University
2016-2024
Ewha Womans University Medical Center
2019
Hongik University
2017
East Carolina University
2012-2014
Ewha Womans University
2014
Yonsei University
2013
Purpose The purpose of the study is to investigate effects interactivity and vividness on perceived usefulness enjoyment their consequent impacts consumer behavioral responses in a retail furniture VR store context. Considering lack empirical research, indirect effect through telepresence moderating previous experience with are also included. Design/methodology/approach A commercial IKEA was chosen for study. Head-mounted display (HMD) headsets were employed shopping experience. conducted at...
Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR mobile shopping. It investigates relationships among perceived media richness, interactivity, telepresence, utilitarian and hedonic values, behavioral intentions. Furthermore, it explores whether these differ depending on task complexity. A total of 279 application users participated online survey....
The objective of this study was to explore impacts and benefits mass customized products on emotional product attachment, favorable attitudes toward a customization program, the ongoing effect loyalty intentions. This further investigated how benefits, attitudes, intentions differed as function involvement fashion innovativeness. 290 female online shoppers in South Korea participated an survey. Results revealed that perceived positively influenced attachment program. In addition, which turn...
Augmented reality (AR) enables consumers to browse and try products virtually by providing additional information functionality mobile shopping. Retailers continue develop AR technology engage enhance their digital shopping experiences. However, despite the growing interest in this technology, rarely rely on due quality of its content. This study applies an systems success model examine antecedents that influence adoption specifically focusing consumers’ perception effect perceived...
Purpose The purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive responses such as behavioural intent. In this study, gender difference proposed a moderator completely understand role in decision-making process. Design/methodology/approach Using market research agency South Korea, an online survey was employed collect data. A...
Purpose The purpose of this study is to investigate the effects visual and verbal information presentations on mental imagery, perceived informativeness purchase intention. assesses two types product-related information: (1) static product images augmented reality (AR) (2) abstract concrete reviews. Design/methodology/approach A total 320 mobile consumers participated in experiment. To increase external validity, was conducted an existing digital shopping environment. Findings results...
Digital nucleic acid assays, known for their high sensitivity and specificity, typically rely on fluorescent readouts expensive complex nanowell manufacturing, which constrain broader use in point-of-care (POC) application. Here, we introduce an alternative digital molecular diagnostics, termed dCRISTOR, by seamlessly integrating deactivated Cas9 (dCas9)-engineered micromotors, extraction-free loop-mediated isothermal amplification (LAMP), low-cost bright field microscopy, deep...
Purpose The purpose of this paper is to examine the effects product coordination and a model's face on consumer responses in terms affective states, perceived amount information purchase intention. Design/methodology/approach design study was 2 (product presentation: coordinated vs uncoordinated) × (model's face: present absent) between‐subjects design. A convenience sample 243 college students participated web experiment. Findings results suggest that complementary apparel items should be...
This study examined if greater experiential values are provided when shopping via an AR mobile app compared to a general website without AR. The mediating role of between the two methods and customer loyalty as well moderating effect task complexity were further investigated. An exciting eyewear retailer's site embedded with features used. A total 302 usable respondents participated in study. Shoppers exposed function perceived aesthetics, escapism, enjoyment, efficiency than those non-AR...
Following the increasing popularity of mass customization in online retailing environment, we investigated effects self-congruity and functional congruity on consumer responses. Female shoppers ( N = 303) South Korea participated an survey. The results showed that match between ideal self-concept customized product was a strong determinant emotional attachment. Functional influenced attachment perceived quality, which, turn, behavioral intentions. We also observed moderating role...
본 논문은 의류 상품 전시와 상품에 대한 관여도가 소비자의 인지, 감성적 반응, 구매 의도에 미치는 영향에 대하여 살펴보았다. 전시의 세 가지 종류(모델 없이 펼쳐놓은 전시 vs. 모델, 얼굴이 없는 얼굴을 포함한 전시)의 집단간 실험 설계를 하였으며 관여도(관여도 높음 낮음)를 조절변수로 하였다. 429명의 학생을 대상으로 온라인 연구를 실시하였다. 분석 결과, 모델을 이용한 효율성이 검증되었으며, 높은 소비자들은 낮은 소비자들에 비하여 모든 상품전시에 더 긍정적인 반응을 보이는 것으로 나타났다. 연구 결과는 실험적인 증거를 통하여 이론적인 통찰력을 제시하였으며, 소매 업체에 유용한 지식을 제시하였다. This study examined the effect of product presentation on consumers' affective/cognitive states and purchase intention. The design was a one...
This paper investigates the differences between characteristics of street fashions due to regional and cultural in southern northern region China.Beijing Shenzhen were chosen as representative cities for two areas.Empirical research literature study performed this study.Empirical studies by using a total 708 images dresses, which collected through direct imaging.Through discussion with experts, data classified into five categories; Modern trendy, Romantic, Easy casual, Ethnic, Classical /...
Background and Purpose of Study: Social commerce refers to a form electronic based on Networking Service (SNS) has grown substantially since the advent Groupon in 2008. The growth social was accelerated with increased popularity SNS, where consumers share product information reviews is spread others through SNS real time (KB financial group, 2015).Social can be divided into three types: (1) online group buying, (2) shopping linked (3) SNS. first type most common Korea current study conducted...