This paper contributes new knowledge regarding consumers' preparedness for smart home technology adoption. research bridges together three important frameworks – the readiness index (TRI) 2.0, consumer engagement, and perceived risk trust to understand intentions adopt technology. We examine both direct indirect effects, with results demonstrating model explains 77% variance of imagined engagement 74% adopt; hence, our has greater predictive power than others proposed in literature....

Purpose Marketers have begun to investigate the potential of gamification for influencing consumer behavior by using game design elements in realms varying from branding, retail, sales and health services. also explore sustainability. This paper aims provide contributions build on both literatures. Design/methodology/approach research tests principles a large field study real consumers that includes data pre-post surveys, gamified app analytics household energy meters. The are analyzed...

Purpose Practitioners need to understand how households will engage with connected-home technologies or risk the failure of these innovations. Current theory does not offer sufficient explanation for engage; hence, this paper aims address an important gap by examining set “rules engagement” in context electricity use and monitoring. Design/methodology/approach A review extant psychology, technology engagement literature is conducted yields two research questions exploration. The are...

Food and nutrition insecurity occurs when healthy safe food cannot be obtained by socially acceptable means arises as a result of complex interactions between socioeconomic demographic determinants. These factors contribute to discrepancies in health well-being men women may also explain differential rates insecurity. The objectives this cross-sectional study were investigate the intersection gender, education, knowledge security status within high-income country context. Australian adults...

Purpose A transformative service aims to improve wellbeing; however, current approaches have an implicit assumption that all wellbeing dimensions are equal and more led higher wellbeing. The purpose of this paper is present evidence for a new framework identifies the paradox competing both individual others in society – (TSP). Design/methodology/approach Data drawn from mixed-method approach using qualitative (interviews) quantitative data (lab experiment) electricity context. first study...

Purpose This paper aims to represent a response issues raised in the continuing quantitative-qualitative debate by Valtakoski (2020). Which appeared Journal of Services Marketing ( JSM ) special issue on qualitative research service-oriented research. Design/methodology/approach The authors performed content analysis 1,268 papers that were published (1987-2019). In addition, had data is held ’s manuscript central submission portal. Findings shows while there dominance quantitative methods...

Purpose Collective motives for alcohol consumption represent a nascent field, with individual-level attributes, peer pressure and broad-level environmental elements being at the forefront of research. The purpose this paper is to explore role friendships in context determine what group-level exist consumption. Design/methodology/approach Semi-structured interviews were conducted 18 participants aged 18–30, these discussed participant’s friendship group played helped elucidate collective...