Authentic intangible cultural heritage (ICH) provides a community with unique selling point in the globally competitive tourism industry. The process of commodification ICH, however, has threatened its authenticity and thus sustainable approaches are required to achieve successful transmission promotion ICH as resource. This paper explores priorities practitioners relation development resource, by utilising South Korea case study. results revealed that from practitioners' perspectives, is...

Despite the increasing popularity and advantage of native advertising on social media, advertisers are concerned about possibility ads misleading consumers, resulting in boomerang effects. This study attempts to address this concern by comparing predictive role ad nonintrusiveness with that manipulativeness consumers’ attitude toward sharing intention advertising. Findings from an online survey 550 U.S. adult consumers showed was positively related advertising, whereas not. Consumers’...

More than half of Americans suffer from one or more chronic diseases. Each year millions people are diagnosed with disease, and die their condition. By our calculations, the most common diseases costing economy $1 trillion annually— that figure threatens to reach $6 by middle century. Yet much this cost is avoidable. This failure contain containable undermining prospects for extending health insurance coverage coping medical costs an aging population. The rising rate disease a crucial but...

This study employs the theory of reasoned action and protection motivation to predict American Korean students’ intentions engage in behaviors that can help mitigate climate change. The results indicate one’s attitudes toward prevention change, perceived severity response efficacy, self-efficacy regarding change were significant predictors a series pro-environmental behaviors. In addition, there few cross-cultural differences. These suggest theory, together with action, is useful framework...

The purpose of this study was to identify the key success factors medical tourism using case South Korea. Medical refers phenomenon travelling across national borders intentionally access a variety treatments, especially modern treatment. Through conducting semi-structure face-to-face in-depth interviews with service suppliers Korean tourism, it discovered that has been facilitated by effect Hallyu and advanced brand power. More importantly, activities for companions extra support patients'...

Abstract This study examines the criteria questioners use to select best answers in a social Q&A site (Yahoo! Answers) within theoretical framework of relevance research. A is novel environment where people voluntarily ask and answer questions. In Yahoo! Answers, questioner selects that satisfies his or her question leaves comments on it. Under assumption reflect reasons why particular as best, this analyzed 2,140 collected from Answers during December 2007. The content analysis...

Abstract As an attempt to better understand how people seek, share, and evaluate information in a social Q&A environment, this study identifies the selection criteria employ when they select best answers Yahoo! Answers context of relevance research. Using content analysis, we analyzed comments left upon their own questions. From 1,200 samples comments, only 465 mentioned specific reasons for selection, thus becoming eligible analysis. Through iterative process evaluating types...

We examined the causes of a growing achievement gap associated with socioeconomic status (SES) in Korea and Japan, testing whether parenting self-efficacy (PSE) parental involvement (PI) mediated or moderated association SES to children's school-related competence (SRC). Three hundred seventy-two Korean 309 Japanese mothers first- second-grade children completed survey. mothers' education PSE were directly SRC. SRC, higher college-educated positively In sample, household income was SRC as...

This study employs the theory of reasoned action and personal descriptive injunctive norms to predict individuals' intentions interact with Page Like Ads on Facebook, which are a type ad that individuals may "like," "share," or make "comment" on. The survey findings from 631 respondents indicate attitudes toward behavior, subjective norms, influenced behavioral page Ads. In addition, this found were shaped by interpersonal influences (e.g., family). contributes research provides practical...

Abstract This paper presents a first step toward systematic framework for organizing numerous task characteristics or variables that are important in studying the effect of on information behavior. The discusses issues related to selecting, operationalizing, and measuring be used as independent variables. It assembles list classifications based identify potential study also addresses research design seeking performance. Finally, it summarizes findings about relationship between particular...

Corporate social responsibility (CSR) is important for successful businesses; thus, companies spend large amounts of money participating in CSR activities. However, the fact that no single activity can ensure consumers' favorable perception or greater purchase intention leaves room consideration individual-specific factors leveraging impact This study suggests cultural characteristics, namely, factors, could affect their Using five dimensions introduced by Hofstede, this reveals different...

Purpose – Considering that the internet is a useful source for health information, especially by foreign-born students, this exploratory study aimed to investigate international graduate students' use in context of seeking information. Design/methodology/approach Data were collected from 54 Korean students USA using survey questionnaire. Quantitative analysis SPSS was conducted describe information and identify factors possibly influence their health-information activities. Findings The...

By using the value–belief–norm theory of environmentalism, this study investigates American and Korean college students’ support for pro-environmental tax policy as a way to address global climate change. The results indicate that environmental concern perceived severity change were significant predictors one's support. Perceived individual responsibility addressing mediated relationship between beliefs (i.e. severity) Koreans. Such was not observed among Americans. This also examines...

Guided by Hofstede's (Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect concrete vs. abstract CSR campaign messages on attitude toward company purchase intention varies difference in avoidance such is mediated perceived clarity message CSR. Lab experiments were performed U.S. South Korea with American Korean college students. Two-way ANOVA results revealed...

With an increasing interest in RDM services libraries and information organizations, research on has evolved dramatically recent years. This study aims to investigate how evolves globally provide understanding of differs by countries. Through bibliometrics approaches, this analyzes a large set publications comprehensive landscape the field. The findings from examination 403 articles extracted Web Science database successfully demonstrate global trends research, showing spread North American...

Considering advertisers' and marketers' increasing interest in social media advertising, this study focuses on one of the most distinctive characteristics: consumers' normative perceptions response to other interactions with ads. In particular, examines antecedents behavioral consequences personal societal norms context Page Like Ads, which are a type ad that shows friends' brand's page, app, or event Facebook's News Feed. Survey findings indicate interpersonal influences (e.g., family) form...