Purpose With the prevalence of sharing economy phenomenon, there are an increasing number hosts on Airbnb who manage more than one listing. Managing listings likely makes seasoned in terms serving guests, but it may undermine host quality due to hosts’ constrained capability. This paper aims examine effects attributes and per reservation performance these listings. Design/methodology/approach Using a large-scale granular data set 5,805 active 4,608 Austin, Texas, this study estimates (host...

Purpose This paper aims to identify a wide array of utility-based attributes Airbnb listings and measures the effects these on consumers’ valuation listings. Design/methodology/approach A hedonic price model was developed test group listings, including characteristics hosts, reputation market competition. The authors examined as they relate and, therefore, estimated willingness pay for specific attributes. tested by using dataset 5,779 managed 4,602 hosts in 41 census tracts Austin, Texas...

This study investigates the effects of exposures to earned and owned social media activities their interaction on brand purchase in a two-stage decision model (i.e., likelihood amount purchased offline). Our is instantiated unique single-source dataset 12-month home-scanned records group fast-moving consumer good brands Facebook Fan Page messages related brands. We first find that for have significant positive impacts consumers’ Their are, surprisingly, suppressive each other. Second, almost...

The business value of online consumer reviews has emerged in recent year as one utmost importance for hotel marketers. This study examines how affect offline popularity. Using time-series data 56,284 posted more than 1000 hotels listed on TripAdvisor, this paper estimates the effect factors review, including quality, quantity, consistency, and recency, occupancy (i.e. popular is among consumers). empirical evidence shows relative review popularity when controlling other characteristics. In...

Purpose The purposes of this study are to synthesize the current research findings reported in major hospitality and tourism journals discuss knowledge gaps where additional endeavors needed. Design/methodology/approach A systematic review approach was adopted analyze 67 articles about online reviews that were published between January 2000 July 2015 seven journals. Findings This presents a thematic framework research, which advanced by integrating interactions among quantitative evaluation...

Purpose This study aims to measures the effects of managerial response on consumer electronic word-of-mouth (eWOM) and hotel performance. Design/methodology/approach A sample 56,284 reviews 10,793 responses for 1,045 hotels was retrieved from TripAdvisor, along with 30,232 performance records matched these a quarterly basis. Findings finds that leads an average increase 0.235 stars in TripAdvisor ratings sampled hotels, as well 17.3 per cent volume subsequent eWOM. Moreover, moderates...

Purpose This paper aims to examine the factors contributing helpfulness of online hotel reviews and measure impact manager response on reviews. Design/methodology/approach investigation used a linear regression model that drew upon 56,284 consumer 10,797 responses from 1,405 hotels TripAdvisor.com for analysis. Findings The is negatively affected by rating number sentences in review, but positively reviewer experience terms status, years membership, cities visited. Manager moderates...

Purpose Although room-sharing platforms such as Airbnb have become globally prevalent business phenomena, no cross-cultural research has been conducted to examine how travelers outside the “Western Bubble” perceive and respond this sharing economy. The purpose of paper is explore factors that affect Chinese travelers’ behavioral intentions toward in Design/methodology/approach Based on theories motivation, influences utilitarian hedonic perceived trust past experience were investigated....

Purpose Trust has been widely recognized as the crucial factor of consumer purchase intention when shopping on peer-to-peer short-term rental platforms where hosts and renters are strangers. However, specific attributes that help build trust with potential drive their rentals remain unknown. This study aims to explore effects host renter purchases made Xiaozhu.com, one top in China, while controlling for characteristics. Design/methodology/approach A crawler program was developed by Python...

A picture is worth a thousand words. User-generated photos (UGPs) are increasingly accompanying online reviews of hotels. This article draws on media richness theory to estimate the effects UGPs hotel reviews’ helpfulness. Based sample 1,159,590 valid with 464,316 photos, we utilized an integrated analytical model incorporating both econometric analyses and image-processing techniques. The results show that accompanied by generally rated as more helpful than those textual content only....

ABSTRACT Destination personality, as a viable metaphor of destination marketing, has attracted considerable attention, although empirical studies on this concept remain few. Based tourism marketing literature, model depicting the relationships among cognitive image, and behavioral intentions is proposed. Using an on-site survey 500 foreign tourists visiting Beijing, emerging destination, current study empirically validates that (a) competence, excitement, sophistication, ruggedness are four...

This study assesses the moderating effect of hotel class on managerial responses’ influence performance through lens data analytics. A panel model was applied to analyze 7,979 responses and 51,801 online reviews TripAdvisor, which were matched with financial (revenue per available room [RevPAR]) for 2,652 hotels in 427 cities Texas over 26 consecutive quarters from 2005 2011. The results suggest that even though all will be able observe an increase RevPAR as they post more reviews,...

As cities debate how to regulate Airbnb and other home-sharing services, we study the impacts of home sharing on local residential real estate markets. By accommodating transient travelers with short-term rental properties, platforms have evolved as a major alternative channel that attracts growing supply properties. However, demand side markets, are not viable option for residents. To demonstrate this dynamic between leverage unique quasi-experiment Airbnb—a platform policy caps number...

Purpose The purpose of this study was to investigate travelers’ preferences for peer-to-peer (P2P) accommodations or hotels when traveling leisure business purposes given the rise P2P in form Airbnb, Vacation Rentals by Owners (VRBO) One Fine Stay, etc. Design/methodology/approach VRBO hosts Denver, Colorado, USA provided contact information 788 travelers who stayed with them over prior three years. These received an email survey and opportunity be entered a drawing one US$250 gift cards....

For decades, customer loyalty programs have been a distinct avenue to enhance long-term relationships. Their efficacy and viability widely discussed in the literature. With focus hospitality industry, this article draws on nearly 100 articles extant reviews of research describe how field has evolved. This proposes four themes for classifying body work: (a) relationship management programs, (b) merits (c) drawbacks (d) advancements programs. Using classification identifies areas future...

Although the impacts of reviews provided by reviewers with expertise are well documented, literature lacks empirical research on how such longitudinally linked to performance indicators and whether management responses lead differential these indicators. This study investigates effects reviewer hotels’ online reputation, popularity, financial performance. Using a large data set from 730 hotels over 26 quarters, matched quarterly data, authors found that average ratings number subsequent...

This study investigates the agglomeration effect of Airbnb listings in New York City (NYC) and answers two research questions: (a) Does benefit or hurt performance individual listings? (b) How does vary by hosts regarding their operational experience (measured capacity tenure on Airbnb)? A series econometric analyses using large-scale data NYC reveal that positively affects revenue each listing. In addition, such an is strengthened as host spans but mitigated expands, indicating a...

Purpose This study aims to focus on peer-to-peer accommodation services in the sharing economy. Adopting construal level theory as theoretical foundation, this investigates main and interaction effects of social spatial distances guest loyalty toward accommodation. Design/methodology/approach uses a secondary source online observational data archived Xiaozhu , leading platform China. It consists 2,612 observations 1,304 unique travelers who stayed at 559 listings managed by 281 hosts four...