Consumers' perceptions of visual merchandising can arouse consumers' in-store merchandise exploration, such as interacting with products, differentiate a retail brand among competitors; contribute to preference; and encourage purchase intentions. However, the combination topics, cognition, remains relatively unexplored. Thus, Study I develops measures cognition II examines impact on preference, focus fashion brands. This research used mixed methods an experimental design empirically test...

Purpose Despite the importance of electronic word-of-mouth (eWOM) in e-commerce transactions on global market, there is still limited understanding about effect eWOM sequence and its psychological mechanism cross-cultural settings. Therefore, purpose this paper to investigate differences brand attitude changes according sequence, as well cross-culturally, based thinking styles. Furthermore, authors examine moderated mediation perceived cognition congruency across cultures explain underlying...

This study investigates the impact of general consumers’ compulsive hoarding behavior (CHB) on future behavioral responses and examines moderating roles reward type, pattern, self-monitoring. To achieve this, we conducted an experimental survey based a scenario. The findings reveal that consumers with high CHB exhibited lower altruistic disposal higher purchase hiding compared to those low CHB. Among high-CHB consumers, receiving social rewards for disposing possessions led increased reduced...

This study examines the influence of innovativeness and price sensitivity on purchase intention smart wear. A total 211 copies data were analyzed to investigate a structural model test research hypotheses using AMOS 7.0 package. The results summarized as follows. First, fashion technology negatively affected sensitivity; however, information positively sensitivity. Second, wear; did not affect Third, influenced is useful for marketers managers who establish marketing strategy wear in an...

This study extends and crystallizes the literature on effect of background music in TV advertising setting by focusing differential effects attributes consumers’ attitudes toward based their involvement. The familiarity was more likely to influence towards advertisement, brand purchase intentions low-involvement condition, whereas product fit do so high-involvement condition. indicates that effective can be varied according consumer

This study tries to empirically compare the effects of scarcity message type on impulse buying in online advertising between Korean and Chinese consumers. In addition, it attempts highlight moderating roles framing need for cognitive closure (NCC). found consumers' (compared consumers') is more likely be impacted by limited-time messages than limited-quantity messages. It also a significant three-way interaction effect messages, country buying. However, NCC not with regard would useful...

The purpose of this study is to examine the effects LOHAS consumption tendency and perceived consumer effectiveness young consumers on trust purchase intentions regarding upcycling fashion goods. Data were collected from a questionnaire survey 201 university students living in Daegu City, South Korea. data analyzed investigate structural model test research hypotheses, using AMOS 20.0 statistical package. results can be summarized as follows. First, had positive impact Second, did not...

This study investigates the influence of consumption value on attitude and repurchase intention secondhand fashion goods. In addition, this examines effect attitudes according to self-confidence in coordination. Questionnaire data from 220 university students who made purchases goods were analyzed. The results as follows. First, there 5 factor solutions for goods: rare value, emotional functional social contribution economic value. Second, had a positive impact toward Third, Fourth, was...

This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables perceived palyfulness was included in extetended Data collected from adults over 20 years old living Daegu March 14 to 18, 2011. 193 useful copies data analyzed investigate a structural model test research hypotheses using AMOS 7.0. The results showed that TAM for validated empirically...

Purpose This study investigates the effect of consumers' brand attitude changes according to fashion film type. Furthermore, it examines psychological mechanism by engagement and consumer fantasy proneness. is meaningful because provides a more in-depth understanding use as means consumer-oriented persuasion communication. Design/methodology/approach research uses 2(fashion type: narrative vs non-narrative) × 2(consumer proneness: high low) mixed factorial design test hypotheses. ANOVA...

This study investigates the effect of perceived value on attitude and purchase intention upcycling fashion goods. The also examines attitudes according to innovativeness. qualitative data analysis results from NVivo 10.0 showed that consumers paid attention creative design value, environmental scarcity Next, 201 effective questionnaires were analyzed using SPSS 22.0 AMOS 20.0. are as follows. First, there 5 factor solutions for up-cycling goods: functional emotional self-expression value....

본 연구는 현재 한국과 중국의 온라인 어패럴 리테일러들이 실시하고 있는 비주얼 머천다이징 실행의 차이를 분석하기 위해 실시되었다. 매출액에 근거하여 40개의 웹사이트를 선정한 후, 40개 웹사이트마다 5개씩의 리테일 스토어가 선정되었다. 내용분석방법과 카이-스퀘어 검증을 통하여 총 200개의 분석되었다. 그 결과, 편이성, 제품실재감, 제품정보성, 서비스, 흥미성, 참여성, 심미성, 그리고 적합성의 8가지 요인이 추출되었다. 각 요인별로 스토어의 실행 현황을 살펴본 8개 요인 모두에서 유의한 차이가 것으로 나타났다. 현황분석을 통해 머천다이징이 구체적으로 어떠한 항목과 요인으로 구성되어 있으며, 실행에서 이러한 요인들이 어떻게 다르게 사용되는지에 대한 이해를 제공하는데 의의가 있다. The objective of this study is to investigate the differences in online visual merchandising practices...

The marketplace for online fashion resale ("recommerce") continues to evolve rapidly.2) US full-price retailers are suffering while re-commerce is thriving, and currently one of the fastest-growing sectors in retail.The total apparel market (brick-and-mortar online) expected grow at a CAGR 13% from $18 billion 2016 $33 2021.3) Key factors driving continued growth recommerce sector include millennial penetration, desire value cost savings, entertainment factor treasure hunt unique items,...

Abstract Utilizing self‐licensing theory, this study aimed to identify the psychological mechanism of consumption scarce fashion products on customer‐to‐customer (C2C) second‐hand online trading platforms. This research used a 2 (scarcity level: high vs. low) × (consumers' environmental consciousness: mixed factorial design. Consumers with low consciousness mediated ease justification when exposed information, thereby increasing their impulse purchase intentions, while consumers did not. The...

We have investigated the structural and electrical properties of films grown on a substrate by atomic layer deposition (ALD) with variation ALD cycle ratio , . ( thick) at using water as an oxygen source showed rutile structure dielectric constant 90 after postannealing With increase to 0.50, leakage current density thick was improved be but decreased 20. This is attributed destruction structures into amorphous phase Zr content.

This study examines the effects of competency and service orientation imported fashion luxury brands salespersons on organizational commitment delivery level. Questionnaire data from 162 were analyzed. The results summarized as follows. First, self-management ability, professional executive friendly attitude six factors had significant commitment. Second, Third, all influences Finally, special treatment/awareness needs instant response/communicative skill three

Purpose – This paper analyzes the effect of agricultural export market for Korea s new southern countries in consideration logistics efficiency. In order to expand Korean exports, performance index, national income, per capita consumer price distance and FTA are included. Through empirical analysis, impact efficiency on exports is derived measures proposed future. Design/methodology The analytical model this study takes into account import demand factors exports. A research was established...

This study investigates the effect of visual merchandising congruity perception on brand attitude and purchase intention. In addition, this examines mediating role perceived risk in process. Four retail fashion brands with classic image were selected previous research to avoid influence different images. Questionnaires distributed 200 customers leaving four stores which chosen by research. A total 167 completed questionnaires analyzed using SPSS 18.0 AMOS 7.0 statistical packages. The...

This study explores difference in the influence of innovativeness and price sensitivity on purchase intentions, among consumers China Korea, focusing bio-signal smart clothing. Questionnaires were administered to 227 Chinese 222 Korean consumers. Results are summarised as follows. First, fashion technology negatively affected sensitivity, both Korea. Second, positively intentions while China. Third, Fourth, no existed magnitude effect Korea consumers, but had greater Fifth, a consumers' intentions.