Eco-innovation presents a tool that helps companies to transform environmental constraints into opportunities and advantages such as cost reduction, better reputation, benefit for new markets. The purpose of the paper is evaluate perception eco-innovation green brands in context sustainability Slovakia their mutual relation. applied research focused on brands. survey was realized by Kano model provides customers’ opinions regarding requirements monitored object. In our case, object...

The paper presents the results of a survey aimed at evaluating attitudes Slovak respondents toward eco-innovation purchasing power supplied on market to propose an open business model that would support such increase sustainability. primary method applied in research was Kano model, by which we determined issue. Based findings and using analytical-synthetic method, subsequently processed proposal for implementation ecological innovation Slovakia. This used innovative marketing communication...

The impetus for the development of coaching as a professional managerial activity is based on needs and requirements modern sustainable society. This paper aims to explore awareness academic students about approach formulate recommendations its application in environment so that are prepared practice. article focuses views experts field means improving communication environment, characterizes skills approach, describes models their benefits barriers. research survey among college university...

This paper analyzes and evaluates the European Union (EU) utilization of renewable resources in energy production consumption. Biomass waste, with a share 64.2% primary production, is most important source EU. However, renewables consumption differs across EU countries significantly influenced by various factors, including environmental, social, economic characteristics. Cluster analysis was used to reveal these differences based on identification quantification set factors reflecting...

The aim of the study is to determine innovation strategy contractor firms in Slovak forestry service sector area further activities development. identification was based on analysis strengths, weaknesses, opportunities and threats this sector. results indicate that weaknesses exceed their strengths and, considering degree importance impact, identified threats. Based these findings revealing relations contractors, “Strategy Partnership” suggested as most suitable type strategy. It can be...

Abstract Packaging has always served a practical function - to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also container for promoting product making easier safer use. The sheer importance of functions still growing consequently interest company access more innovative creative. paper deals with approaches resulting in creation interactive active features form intelligent packaging. Using comparative analysis, we...

The development of the global economy is accompanied by growing environmental pollution, which has led to a change in attitudes and need promote sustainability. Modern innovation policy becoming increasingly environmentally oriented. purpose this paper was estimate current situation eco-innovation’s Slovakia. Eco-innovation Index analysis results showed that, general, Slovakia group countries that are moderate innovators, with an performance below European Union average. generally positively...

Background: Systematic management of innovation in the context sustainable development based on ecological is an essential part global market. Therefore, it will be guided by innovations, which represent a means development. The traditional approach to evaluation innovations focused mainly economic results and failed capture dimensions sustainability from theme view their consumers’ application. paper has aim evaluating perspective customers Slovakia, focusing elementary characteristics...

The paper deals with the evaluation of eco-innovation situation in Slovak Republic. is evaluated terms scoreboard which consists five areas. Different eco-innovations influence environmental, economic and social growth enterprises, so they positively sustainable development. Therefore, it convenient to identify eco-innovative performance Slovakia its favorable critical areas through analyses. Subsequently, results found out information points possibilities have on positive development

Abstract The paper is focused on a cultural heritage. It reports new perspective the heritage as capital, its perception bearer of and economic values. objective was to identify evaluate, basis theoretical foundation development potential territory, which instruments local governments use regulate support utilization immovable in order develop territory. We analyzed selected tools by with declared historical town reserves Slovakia. overview actual issues related state proposal ways also...

Customer satisfaction is one the most important factor in a successful business. A continuously increasing customer leads to increased competitiveness. Monitoring and measuring based on detailed information about customer. The article focused application of model Window Quadrant (CWQ) as method furniture company. main goal make an objective investigation selected company using questionnaire survey. analysis can demonstrate eventual inadequacy, well as, dissatisfaction. Different relationship...

As innovations are the basic premise of commercial success in market main objective this paper is to determine course wood-processing industry within forestry-wood chain Slovakia from viewpoint representatives wood processing companies. Using a Q-methodology approach emphasis also put on identification differences between opinions small individual entrepreneurs and capital Based results structured interview with 33 companies findings suggest that future innovation activities sector will be...

Abstract The paper deals with the evaluation of perception packaging innovations in terms their functions through Kano model. It focuses on innovation all main seven packaging, particular handling, protective, informative, economic, environmental, promotional and ecological functions. results indicate that target groups interested new innovative are mostly age between 41 to 60 years. These have highest requirements for packaging. handling most significant influence older generation. However,...

Background: In the current global market, innovations are one of tools sustainable development. Therefore, companies must change their attitudes toward innovation strategies in accordance with international and national environmental standards, laws, market requirements. We often come across, particular, evaluation economic factors sustainability, which cannot capture to solved issue perception as a tool Kano model cluster analysis used evaluate Slovak small medium-sized enterprises towards...

The desire to live in a healthy “green” environment is becoming increasingly important global populations. term overused, confusing, and inconsistently used among between consumers, corporate enterprises, environmental groups, government entities, other segments globally. Research studies suggest that defining applying the behaviors decision-making constantly changing, further complicating study of consumer responsibility. In this study, we focus on consumer. Not all consumers behave same or...

Green practices of companies related to supply chain management should also demonstrate their positive impact on companies’ performance. This paper’s goal is investigate the greening competitiveness and economic performance in context forest-based industry. The study empirically examines relations between phases chain, environmental A questionnaire-based survey was performed data collected among 333 engaged sector Slovakia apply a structural equation model. findings show that activities,...

Currently, much attention is paid to digital transformation in all areas, including the public sphere. The latest studies show that it necessary for sector monitor efficiency and satisfaction with services provided. However, there are significant gaps research this area, Slovakia. This proposes applies measurement of using DEA method context e-Government, provides a comparison roles states use electronic EU, measuring American Customer Satisfaction Index, focused on central state portal main...

Abstract Intelligent innovation represents any autonomic change with positive impact to the customer. They increase comfort of customer and concurrently they represent more effective, economical, healthier safer solution. This term is not so usual in Slovakia, however intelligent are present on market. For that article assessment, we focused active packaging, occurrence which have mostly noticed Slovak The paper deals evaluation perception packaging innovations by using Kano model. According...

The importance of packaging functions is still growing and, consequently, the approach to more innovative and creative, resulting in creation with features form active intelligent packaging.This paper explores preferential preferences customers according packaging.The survey was conducted 200 respondents, who can be defined as millennials (people born 1980-2000).This age group chosen due previous research results, which confirmed that are most attractive for respondents this age.Protection...

The aim of this paper was analyse the competitiveness wood and semi-finished products in Slovakia comparison with selected Central European countries.The research applied commonly used index, Revealed Comparative Advantage (RCA) to position changes trade during period 2009-2013.Additionally, Price Level (CPL) index evaluate differences foreign prices for industrial roundwood semifinished order examine Slovak product trade.The results showed that had strongest comparative advantage due its...

In the current socio-economic context, pension systems have become a crucial topic in agenda of governments and international bodies. this paper, an empirical study regarding economic social sustainability Central Eastern European Countries was performed. The goal research is to establish with econometric modeling techniques on three dimensions as hypotheses are revealed: first, by strengthening financial soundness systems; second, consolidating environment third, increasing degree security...

Abstract The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate is a process aim encourage positive impact through activities on environment, consumers, employees, communities, all other stakeholders of public sphere. accelerated rate technological change influences society. main problems are symptoms future shock. Retro-innovation trend emerging against an accelerating backdrop “datafication”. New products designed connect...