Purpose This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes provide a way forward for that improves human and planetary life. Design/methodology/approach A conceptual approach is used draws on observations from scholarly experience of editors. Findings offers researchers: services enable WELL-BEING species; OPPORTUNITY all humans; manage RESOURCES ECONOMIC work growth INSTITUTIONS offer fair sustainable...

Place is a concept used to explore how people ascribe meaning their physical and social surrounds, emotional affects. Exploring the university as place can highlight relations affecting Australian Indigenous students' sense of belonging identity. We asked what factors contribute development positive for these students. Findings are presented from two universities, based on focus groups with students, interviews non-Indigenous staff. Students prioritized relationships academics key theme,...

Purpose This paper aims to better understand the relationships between consumer expectation-experience mismatches, dissonance-induced service interaction vulnerability that arises from these and strategies consumers experiencing autonomously enact self-manage their satisfaction modes. Design/methodology/approach qualitatively ( n = 20) explores role of gist representations, being essence services marketing information is used generate an abstract mental picture. Specifically, this research...

Purpose Country‐of‐origin (COO) effects are concerned with buyers' opinions regarding the relative qualities of goods and services produced in various countries. It is aim this study to test a framework for investigating match/mismatch between consumers' product category country image perceptions. Specifically, paper seeks examine whether consumers perceive all products emanating from particular favourably simply because associate favourable attributes that or effect specific categories....

Increased competition for the international student market has motivated universities to modernize their marketing strategies. Community engagement is an important component of students' university experience and represents a potential point competitive advantage. Developing strategies around university–student–community (U–S–CE) requires understanding perspectives students, community. We anchored our study in value co-creation which principle service dominant logic framework found...

The notion of vulnerability is relevant to much social marketing as interventions often involve people seeking support or experiencing disadvantage. However, the deficit-framing problematic. We propose that alternate strengths-based approach will improve success and illustrate this with data from a project aimed at widening participation in tertiary education. Using interviews co-design workshops 87 school students recent leavers, we offer new evidence-based definition customer/consumer...

Purpose Social marketing and government policy are intertwined. Despite this, analysis by social marketers is rare. This paper aims to address the dearth of in introduce model a methodology grounded Indigenous knowledge from an standpoint. In Australia, minuscule number First Nations people complete doctoral degrees. The most recent, major review, Australian Council Learned Academies (ACOLA) Report, made series recommendations, with some drawn countries that have successfully uplifted...

ABSTRACT Self-concept is an important yet underresearched aspect of the consumer behavior tourist/festivalgoer. explored via on-site focus groups at Woodford Folk Festival in Queensland, Australia. Findings suggest that "festivalgoers" actively disassociate themselves from "tourist" tag reaction to its perception as a less authentic participation and potentially negative impact on social self-image. This qualitative study proposes based findings, further research into self-concept festivals...

Purpose Much of the success a relationship marketing program rests on consumers' choice to participate in service first instance. The purpose this study is examine degree which desire consumer engage impacts their perceived cognitive‐state gains (motivation, confidence and affiliation) key measures consumer‐to‐business (relationship strength, satisfaction retention intentions). Design/methodology/approach Following qualitative study, main quantitative used self‐administered survey 334...

Residents of the Sunshine Coast region in Queensland, Australia, were surveyed on subject planned events their with main aim determining how and why they value events. It was revealed that residents gained considerable use from attended as audience or otherwise participated in, expressed strong support for a range (with preference community festivals), overall did not believe problems costs serious. also indicated nonuse values (being existence , option bequest values) general. Our findings...

Abstract While there is a great deal of support for the integration Indigenous Knowledge Systems (IKS) into higher education, still significant amount work to be done move beyond tokenism. Intensive dialogue and robust conceptual outlooks are required. In this paper, international team South African Australian scholars engage in transcultural transdisciplinary order chart how discourses debates about IKS understood different historical cultural contexts Africa Australia. They combine...

This article identifies the major elements of festivalscapes at nonurban festivals and their implications for sustainable site management by event organizers. While research on need to maintain reinvigorate servicescapes retail precincts (e.g., shopping malls) hotels is well documented, same cannot be said venues sites. There a notable absence that explores how festival sites can unique natural environment attributes while sustaining consumer interest through incremental changes in overall...

This paper is a provocation, and its purpose to give voice visibility Aboriginal Torres Strait peoples in the Australasian marketing academy. Islander are First Australians and, like other marginalised groups, largely invisible marketing’s discourse. unapologetic truth-telling. The academy Australia monocultural. In pursuit of generalisability, research has silenced those outside ‘mainstream’; relegating articles by, with for Indigenous special section enclaves (like this) at best, but it...

Widening participation has been a vehicle to facilitate access and support towards the successful completion of university studies for underrepresented groups who are less likely pursue higher education. Yet, despite its widely accepted importance adoption across countries such as Australia United Kingdom, date remain largely fragmented – often employed through lens single institution, or particular priority group. Amidst this backdrop, universities other education providers increasingly...

Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts cause-related activities. Yet lack practical methodologies for the measurement comparison performance within portfolio context remains challenge. Sponsors often rely solely proxy measures brand exposure drawn from advertising. These do not capture higher-level outcomes awareness goodwill transfer, attributed as ‘halo effect’. This paper...

Purpose The research question addressed is whether an event portfolio analysis rooted in financial theory can yield meaningful insights to complement two approaches portfolios. first approach extrinsic and economic impact where events need demonstrate a return on investment. In the second are valued ally, with every having inherent value entire being for its synergistic effects contribution social cultural goals. paper aims discuss these issues. Design/methodology/approach Data from visitors...

Primary caregivers of very young children are subject to excessive and often disparate information regarding the instilling healthful eating behaviors. Our study focuses on integration operant resources primary (i.e., their knowledge modeling skills) that self-regulation energy intake food preferences) co-create behaviors as a measure curb overweight obesity in adulthood. two-stage qualitative makes original contributions demonstrating caregivers' efforts with adversely affected by overload.

Charities are non-profit services that address diverse social needs. As securing financial donations is critical to their continued operation, they engage in a range of fund-raising activities. Central successful understanding what motivates people give money. Thus, this research investigates the role donors’ perceived fear and empathy, how these influence size self-reported donations. Findings from initial qualitative study (n = 32) informed subsequent national quantitative main 400)....

Indigenous Australian identities are enmeshed in racializing discourses that often occlude diversity, hybridity, and intersectionality. Australians who self-identify as Aboriginal disbelieved by both non-Aboriginal people, or confront hierarchies of authenticity. Critical analysis focus groups with undergraduate students suggests while there opportunities to find reinforce their universities, those also denied. Using counterstories critical race theory, this study exposes dominant...

Global doctoral education has been particularly affected by the COVID-19 pandemic and Black Lives Matter movement, which have drawn attention to vast inequities faced black, cultural minority Indigenous peoples. These developments focused urgent on need de-homogenise Australian education. universities very slow create recognition accreditation programs for First Nations transcultural (migrant, refugee international candidates) knowledge systems, histories, geographies, languages practices in...

Purpose Understanding the drivers of young adults' healthy food choices is vital to addressing public health issue obesity. The eating motives that underlay such consumer choice behavior are particularly important well‐being society. This research novel in it aims investigate Australian adults relation five socio‐demographic factors, namely place residence, gender, age, gross income and work hours. While overseas studies have examined some these context its nuances one notably absent. Thus,...

Purpose Risky and high‐risk alcohol consumption is prevalent amongst young females university students. Relatively little research in Australia has focused on these groups. This study aims to use social marketing consumer behavior principles examine the attitudinal, normative demographic factors which influence 18‐24‐year‐old, female Design/methodology/approach A total of 230 students this age group were surveyed utilizing a personally administered, self‐report questionnaire. These...