- Digital Marketing and Social Media
- Organic Food and Agriculture
- Microplastics and Plastic Pollution
- Economic and Environmental Valuation
- Customer Service Quality and Loyalty
- Economics of Agriculture and Food Markets
- Food Waste Reduction and Sustainability
- Recycling and Waste Management Techniques
- Technology Adoption and User Behaviour
- Agricultural Innovations and Practices
- Consumer Behavior in Brand Consumption and Identification
- Wine Industry and Tourism
- Impact of Technology on Adolescents
- Obesity, Physical Activity, Diet
- Consumer Attitudes and Food Labeling
- Culinary Culture and Tourism
- Aquaculture Nutrition and Growth
- biodegradable polymer synthesis and properties
- Sentiment Analysis and Opinion Mining
- Health Literacy and Information Accessibility
- Insect Pest Control Strategies
- Water-Energy-Food Nexus Studies
- Educational Technology and Pedagogy
- Horticultural and Viticultural Research
- Telemedicine and Telehealth Implementation
California State University, Fresno
2013-2024
Tongling University
2024
New Mexico State University
2021-2024
Liaoning Normal University
2024
Anhui University
2024
Auburn University
2012-2023
Ya'an Polytechnic College
2022
Guangzhou Medical University
2021
Third Affiliated Hospital of Guangzhou Medical University
2021
East China Normal University
2017-2021
Purpose This paper discusses how the features of blockchain technology impact supply chain transparency through lens information security triad (confidentiality, integrity and availability). Ultimately, propositions are developed to encourage future research in applications technology. Design/methodology/approach Propositions based on a synthesis literature. Findings from text mining Twitter data discussion three major use cases support development propositions. The authors note that...
While expert rating is still a dominant approach for selecting winners in contests creative works, few crowdsourcing platforms have recently used "crowd voting" winner selection – that is, let users of the community publicly vote contest winners. We investigate how contest's reliance on crowd voting selection, defined as percentage crowd-voted prizes to total prize sum (in dollar amounts), affects participation. Drawing upon expectancy theory and tournament theory, we develop theoretical...
Research on consumer engagement in social media is flourishing. However, online incivility rampant and its effect unknown. The current work posits long-term with a brand decreased when consumer-to-consumer uncivil interactions take place brands’ channels. Using behavioral data from Facebook, the first study documents that consumer’s to another increases victim’s short term but decreases their over long term. Further, brand’s response mitigates these effects. Two follow-up studies using...
Background The adoption of telehealth services has been a challenge in rural communities. reasons for the slow such technology-driven have attributed to social norms, health care policies, and lack infrastructure support delivery services. However, COVID-19 pandemic–related shutdown in-person resulted usage as necessity rather than choice. pandemic also fast-tracked some needed legislation allow medical cost reimbursement remote examination As return normalcy, it is important examine whether...
This study investigates group-level customer–company identification (CCI), extending social identity theory to explore how individual-level evolves into strong, collective group dynamics. By analyzing interconnected customer groups, the research demonstrates these dynamics shape individual behavior and drive organizational outcomes across diverse types. Drawing on a comprehensive, three-year data set from national retailer, assesses CCI within groups. The findings reveal that significantly...
This study focuses on the export demand for California-grown raisins from world's largest importers: Japan, China, Germany, and Canada. It aims to estimate price cointegration relationship between California's wholesale how changes transmit local market impact farm-level economic returns.  uses raisin’s quarterly prices 2012 2024, international trading USDA Global Agriculture Trade System (GATS) data sets same periods. Our results show that of last two...
Abstract Customers who feel gratitude toward a firm are motivated to engage in direct reciprocity. However, does gratitude's effect extend beyond the original dyadic interaction affect relationships with other potential customers? Drawing from indirect reciprocity theory, we propose an extended cycle of customer which existing strengthened through and new initiated Through experiment, Study 1 demonstrates that employee‐centric reviews written by grateful customers because they desire help...
Purpose The purpose of this paper is to discuss the evolution food traceability system in China, examine factors that affect consumers' perception a system, and determine their willingness pay for having system. Design/methodology/approach Beijing, one largest pork markets urban was chosen 400 consumers were randomly interviewed using questionnaires finally logistic model employed analyze traceable pork. Findings authors found subject comparatively low level. Purchasing affected by gender,...
Purpose China’s expanded rice imports offer a profitable business opportunity for both domestic and international grain marketers. The purpose of this paper is to analyze the impact select variables on Chinese consumers’ choices, specifically focusing country-of-origin, price, organic, brand, freshness, taste. study concludes with suggestions marketers help them develop more efficient marketing plans. Design/methodology/approach This developed conditional logit model survey data gathered...