Perubahan paradigma bisnis menuntut adanya perubahan dalam pengelolaan kegiatan perusahaan. Salah satu dimensi perusahaan yang memerlukan pendekatan baru pengelolaannya adalah manajemen sumber daya manusia. Pandangan lama tentang manusia harus ditinggalkan dan diganti dengan pandangan baru. melihat bukan kedudukan vital, sedangkan sebagai sesuatu aspek vital yaitu human capital atau suatu aset bagi perusahaan.Keywords: Manajemen Sumber Daya Manusia, Kinerja Perusahaan

The purpose of this research is to study compensation and work discipline on employee performance at PT (SBS) Sinar Bengkulu Selatan. method in uses quantitative methods. results the can be concluded regarding respondents' perceptions about Compensation Location (X1) Work Discipline (X2) Employee Performance (Y) with multiple linear regression obtained following results: Y = 14.876 + 0.277X1 0.795X2 analysis responses R 0.823 ( X1) -Y), 0.926 (X2-Y) coefficient determination R2 0.521 or...

Rumusan Masalah dalam penelitian in adalah “Apakah ada pengaruh empowerment terhadap kinerja karyawan? Adapun yang menjadi tujuan peenulisan adalah:1. Untuk mendeskripsikan konsep empowerment.2. karyawan.3. menganalisis karyawan.Metode digunakan metode deskriptif, dan kesimpulan penulisan artikel ini Dellegation of authority mempunyai karyawan.2. Reward based perpormance Participating management karyawan.

This research aims to determine the impact of service marketing on student decision-making decide choice Faculty Economics and Business Muhammadiyah University Bangkulu. study uses quantitative methods. In this study, population was all students School Bengkulu University, a total 1,606 people, 161 respondents were selected as sample. The sampling technique proportional random sampling. Use questionnaires collect data. Multiple linear regression is used way analyze conclusion results proves...

This study almed to determine the effect of brand image and product quality toward Wardah Cosmetics Costumers’ loyalty as on Students Management Study Program, Faculty Economics Business, Muhammadiyah University Bengkulu. The data collection technique this used observation, interviw, quetionnaire. analysis instrument tests, classical assumption respondents’ respones, multiple linier determination coefficient also hypotesis testing. result show that in line with test obtained regression...

The purpose of the study is to determine influence digital marketing, brand image and relationship marketing on purchasing decisions. This a survey using quantitative methods. Population in this entire Lena MS Glow store composition Bengkulu city. number samples set was 190 with accedental sampling technique. To collect research data questionnaires, analysis techniques path PLS SEM. results prove that has positive significant Brand an Relationship limited custamers city, variables...

Loyalty in an organization is important element supporting the success of human resources achieving company goals. This study aims to analyze employee loyalty Private Universities Bengkulu City and factors that influence it. uses a quantitative approach with survey methods. The population this were all private university employees city Bengkulu, amounting 305 people, from total 173 people proportional ramdom sampling technique .The data analysis used descriptive inferential analysis. results...

Desa Tepi Laut Kecamatan Air Napal Kabupaten Bengkulu Utara mempunyai luas wilayah ±700 hektar dan jumlah kepala keluarga sebanyak 199 KK, penghasilan pokok penduduk desa ini adalah dari sektor perkebunan pertanian. Permasalahan  yang dihadapi dalam pengelolaan administrasi keuangan, pembangunan lainnya bahwa sumber daya manusia masih berpendidikan relatif rendah, penguasan tehnologi kurang khususnya penguasaan penggunaan komputer, perangkat mendapat pelatihan. Tujuan ingin dicapai...

Produk Unggulan Kawasan Pedesaan merupakan langkah untuk memajukan desa dengan menciptakan produk unggulan desa, memiliki potensi kesempatan kerja yang tinggi, selanjutnya berpotensi meningkatkan daya beli dan kesejaterahan dihasilkan perlu dipasarkan agar bisa diserap swasta atau perusahan oleh karena itu diperlukan media pemasaran relevan perkembangan teknologi begitu pesat memudah dalam melalu Promosi Melalui Media Website dikenal menarik minat menyerap hasil dari desa berinvestasi di...

This study aimed to determine affectin factors customers’ saving interest at Sumsel Babel Kcp Tanjung Sakti Bank. The data collection techniques of this were observation, and questionnaire. object customers Bank in 2019 with a total 2855. sample was non-probability sampling technique purposive more than 100 customers. used the Slovin formula an error rate 10% amounted 97 people. several analysis techniques, namely instrument test, classical assumption respondent response analysis, multiple...

This research is a survey with quantitative approach. The sample of this study were employees PT. Sandabi Indah Lestari North Bengkulu, which numbered 96 by taking minimum number samples. Data collection using questionnaire while data analysis was performed multiple regression analysis. results found that: Reward significantly influenced the performance Bengkulu t test show value tsig for variable (X1) Namely, thit > tα/2 (4.123 1.98580) and (sig α = 0.000 < 0.050) means that Hα...

This study emphasizes the analysis of work stress and workload on employee performance. The research method used is saturated sample using multiple techniques. Work Strees Research Results value t_hit <t_ (α / 2) (-6,829 <2.0422) (sig α = 0,000 <0.050), this indicates a significant negative relationship between (X1) results. Based test for variables (X_2), namely (-2,461 0.021 shows that there are differences workloads professional performance at Honda Astra Motor Dealer Bengkulu...

This study entitled the effect of Compensation, Job Training and Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. The formulation problem in this was whether purpose to determine influence research conducted marketing employees While time for 11 days, namely 18 January 28 2020. population were Bengkulu, while sample is amounting 97 people. means that material uses quantitative methods. With test data analysis techniques, results can be concluded respondents'...

This study aims to determine the quality of service, impulse buying and correlation between service at Toko Mantan Karyawan Bengkulu. The population in this were all customers who came shop Because number is not known, then sample taken using accidental sampling technique. samples set 90 respondents. collection technique used a questionnaire data analysis Pearson's product moment correlation. results prove that Bengkulu good category high category, there buying.

The title of this research is the influence empowerment and self efficacy to semployee performance at Sales Division (PT Mayora Kota Bengkulu). This based on important performace in an organization. Perfomance can be influenced by several factors. suspected factors are efficacy. aims analyze performance. object salesman PT Bengkulu with metode nonprobabilistic sampling method. reason choice sample that information needed get one group who have certainty sales employee. method collected data...

The title of this study is the Strategy Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study "Henvian" Typical Industry). Thisresearch based on importance strategies increasing business and consumerloyalty to products sold.Strategies increase consumer loyalty can bedone with a SWOT analysis. Place research shop that sellstypical lebong food. method used descriptive qualitative.Informants were people who considered know for certain about theHENVIAN Specialty Store...

Pemesanan barang oleh toko yang tidak terencana menyebabkan banyaknya penumpukkan dari jenis tertentu saja dan kekurang stok untuk produk lainnya karena melihat prilaku pembelian terjadi setiap waktu sehingga banyak transaksi bisa dilakukan kerugian besar bagi usaha dalam meningkatkan pemasaran berlebihan, dengan menggunakan Algoritma Apriori menyatukan teknik pembelajaran mesin pengolahan statistik database memungkinkan pengambilan informasi data transaksi-transaksi (prilaku Konsumen) took...

This study aims to determine: (1) The effect of job discipline on employee performance at Madeline Hotel Bengkulu, (2) the environment (3) and partially simultaneously Bengkulu. is a type research with Quantitative Descriptive method, which compares results data collection proves numbers in number population through sample that are considered feasible study. categorized into survey research, where instrument questionnaire. this entire employees 40 people. validity test used Corrected Item...

This research is based on the importance of transformational leadership styles and workmorale employee performance. The formulation problem in this study iswhether style (X1) morale (X2) have a significant andpartially effect performance (Y), objective todetermine onemployee (Y) raffles city hotel Bengkulu. object isBengkulu City Hotel Raffles employees with total sampling method, which isexplained by respondents were 31 employees. Methods data collectionusing observation questionnaires,...