A5062950066- Diverse Aspects of Tourism Research
- Digital Marketing and Social Media
- Cruise Tourism Development and Management
- Consumer Behavior in Brand Consumption and Identification
- Virtual Reality Applications and Impacts
- Religious Tourism and Spaces
- Environmental Sustainability in Business
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Consumer Perception and Purchasing Behavior
Hue University
2021-2024
Tomas Bata University in Zlín
2019-2022
This research focuses on the impact of tourist experience relationship among destination image, motivation, and satisfaction loyalty by examining theoretical empirical evidence causal between constructs. A model was proposed, in which nine hypotheses were developed, data collected from Hue city, is a major Vietnam. total 204 questionnaires returned, analyzed using PLS-SEM. The moderating effect this article. proposed conceptual tested, results reveal significant two constructs to...
The article aims to heighten the impact of guest online reviews on hotel industry. Its objective is increase volume users degree satisfaction for effective engagement and loyalty in luxury context. Based a keyword-driven search, study has examined factors influencing reviews: feedback, management response, customer decision-making process. They, turn, levels tourism industry Vietnam. practical problem takes place when there decline number customers. Particularly involved facing negative...
The destination image is a concept created by different supply and demand agents.The balance between what expected being offered essential in promoting the destination.Tourism social phenomenon based on positive image.The target mental expression held individual of venue, delay depends information received or actual visit individual.However, tourism research has yet to confirm whether an integrated models applicable predicting overall behavioural travellers.The purpose this study delineate...