In Public Relations as Relationship Management, the editors, Ki, Kim, and Ledingham offer a comprehensive overview of most recent research on relationship in public relations literature. The central arguments book are that matters for achievement organizational goals can provide important valuable support management, beyond image/impression management via communications. This edited is one few books compiles discusses main academic knowledge, theories, models organization–public...

Purpose The purpose of this paper is to investigate the effects visual communications on Instagram users’ propensity engage with image-based content through online behaviors such as liking, sharing, commenting and following, their intention purchase product depicted in communications. Design/methodology/approach An experimental design was used measure effect branded images a sample active users. Two features (subject’s gaze: direct vs indirect; salience: low high) were manipulated...

Technological advancements have improved the capabilities of pedagogical agents to communicate with students. However, an increased use in learning environments calls for a deeper understanding student–agent communication assess effectiveness learning. This study is two-phase systematic review scientific papers on agent research published between 2010 and 2020, including original papers. In first phase, this analyses literature reviews meta-analyses find status gaps. The findings indicate...

This paper proposes a conceptual direction for organizations of how they could map their stakeholders in more holistic way. Study suggests, that stakeholder theory is useful identifying and prioritizing organization aware of. However, argued being ineffective finding on new environments (social media), where connectivity relationships play key role. The argument stems from the need to assess presence beyond dyadic ties. Consequently, combination Stakeholder Salience Model (SSM) social...

Abstract A quantitative and qualitative analysis of the extant literature about corporate social responsibility in apparel industry found that perspectives research traditions are underdeveloped fragmented. Articles ( n = 73) were 41 different journals spanned an array disciplines with majority publishing fewer than three articles on topic. Issues concerning ethical supply chains most prevalent; a primary concern is chain issue labor practices developing countries. The study indicates...

Purpose – The aim of this paper is to develop and test a theoretical framework, grounded in managerial organisational theories dialogue, through which organisations can take decisions relation the most appropriate crisis response strategies for handling social media stakeholders. Design/methodology/approach framework developed conceptual analysis literature on communication. then tested eight different international experiencing crisis. For each case, web contents, such as organisations'...

Pedagogical agents (PAs) communicate verbally and non-verbally with students in digital virtual reality/augmented reality learning environments. PAs have been shown to be beneficial for learning, generative artificial intelligence, such as large language models, can improve PAs' communication abilities significantly. K-12 education is underrepresented technology research teachers' students' insights not considered when developing PA communication. The current study addresses this gap by...

Purpose The purpose of this study is to review the extant literature on chatbots and stakeholder interactions identify major trends shed light knowledge gaps. Design/methodology/approach A systematic was conducted combining qualitative quantitative approaches. code book based early reviews developed used extract information from 62 discrete peer-reviewed English articles. An inductive approach analyse definitions chatbots, topics, metrics, perspectives implications. Findings Chatbots have...

Social actors see exposure in the news media as attractive for publicity purposes and are under pressure to adapt their press work a “media logic” be sources journalists editors. This article investigates European Parliament’s officers’ professional practices light of mediatization government communication theories. Without one pan-European public sphere, Parliament, like other Union (EU) institutions, competes with national media’s attention EU’s twenty-eight spheres, where EU affairs do...

ABSTRACT This research investigates individuals' reactions and coping strategies during a prolonged health crisis over distinct temporal phases (i.e., early late stages of the pandemic) geographical locations Australia, Finland, Italy, South Korea, Sweden, United States). Using infectious disease threat (IDT) appraisal model as guide, we conducted two separate studies at different intervals to investigate individuals utilised in response COVID‐19 pandemic. Findings revealed cross‐country...

Purpose During the past few years, public trust in organisations, institutions and systems has decreased. Trust is an important antecedent not only for relationship-building but also image reputation management. This study aims to systematically review scientific publications on relations explore current status of research, including its conceptual definition, measurement theorisation. Design/methodology/approach Only English-language papers published key journals were analysed. Titles,...

Government communication plays a key role in democratic societies as it helps public understanding of government policies and raises awareness the roles actions decision makers. Within European Union (EU) polity, crucial for citizens' support integration process. Despite increasing relevance about major activities EU, studies on EU institutions' communications are scarce, very little is currently known external Council EU. Focusing media relations Council, this paper investigates practices...

The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities authorities in the management of pandemic. Although these initiatives, which can be considered forms corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether campaigns effective. Previous research indicates that culture shape people’s perceptions initiatives communications,...

Purpose This study focuses on managers' perceptions of employees' communicative role in social media, and explores the changes contractual nature employment relations mediatized workplaces which boundaries professional private life are becoming more fluid. Design/methodology/approach A qualitative approach was employed to explore this relatively new phenomenon. The data, comprising 24 interviews with managers responsible for corporate communication human resources knowledge-intensive...

Purpose – The purpose of this paper is to review recent literature on global public relations in order scrutinize how contemporary transformations are conceptualized the field, and what means for understanding public. Design/methodology/approach authors offer a critical analysis discussion publications explore nexus “public”, “culture” “global”, questioning whether increased interest specific culture actually contributes field’s ability deal with complex transforming publics meaningful...