A5072020336- Smoking Behavior and Cessation
- Behavioral Health and Interventions
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Second Language Learning and Teaching
- Media Influence and Health
Northrop Grumman (United States)
2016
Background: Federal and state public health agencies in the United States are increasingly using digital advertising social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness relative cost efficiencies of context a comprehensive education campaign. Objective: Our objective was compare impact increased doses video television 2013 Tips From Former Smokers (Tips) overall at population level. We also compared across...
FigureDuring March 4 to June 23, 2013, the Centers for Disease Control and Prevention conducted its second annual national paid-media tobacco-education campaign encouraging adult smokers quit. These campaigns, called Tips from Former Smokers (Tips), feature true stories of former living with serious smoking-related diseases. To assess immediate impact 2013 campaign, CDC analyzed weekly numbers calls telephone quitline portal (1–800-QUIT-NOW) unique visitors website (www.cdc.gov/tips) during...