This study aimed to examine the impact of information publicity on intention tourists visit rural destinations in developing countries. Based theory planned behavior (TPB), we examined indirect effect via subjective norms and further investigated moderating social media disposition use. The used data from a time-lagged design with three waves which supported hypothesized model. findings revealed that has an influence through mediating norms. Moreover, strengthened relationship between...

Investment community is understandably preoccupied with determination to bring assured transparency within organization’s operations. To get companies more transparent, and win stakeholder’s trust, need communicate their actions level of commitment incorporate sustainability into every organizational decision. And stakeholders through issuing various internal external reports.This research paper proposes that stakeholder should integrate financial non-financial performance reports thus...

Purpose The widespread integration of artificial intelligence (AI)-enabled personalization has sparked a need for deeper understanding its transformative potential. To address this, this study aims to investigate the mental models held by consumers from diverse cultures regarding impact and role AI-enabled in their lives (i.e. individual well-being) society societal well-being). Design/methodology/approach This paper uses theories-in-use approach, collecting qualitative data via critical...

The human capital becomes a significant achievement of every organization in the context transformation fundamental principles doing business. Every business structure creates and maintains unique organizational culture that determines degree comfortable conditions for employees their workplace, level interest successful operation company, desire to gain leadership market. resources workers’ satisfaction with jobs directly affect performance company. At same time, company depends on general...

This study explores the relationship between employees' perceptions of corporate social responsibility and workplace gossip by focusing on mediating role pride moderating traditionality. Drawing from appraisal theory emotions, we hypothesized that positively relate to pride, which in turn, negatively relates gossip. In addition, traditionality weakens indirect effect via pride. The time-lagged design was employed collect data. Based field survey results 342 frontline employees hotel industry...

Start-ups although small, are great contributors in any economy.Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies India using two models TPB and TAM.The Proposed conceptual theoretical model is tested empirically a data comprised 282 founders/owners companies, collected through structured questionnaire.Confirmatory factor analysis (CFA) carried out fitness structural equation modeling path regression...

Innovative developments in internet of things (IoT) have invoked wonderful interest researchers and as well for practitioners.Studies suggest that IoT do not merely serves an innovative tool enterprise operations but also triggers impacts on business performance.As increasingly raise interests about the value IoT, this study examines its direct indirect managerial effect by investigating link between policy.Referring to organisational capability perspective, current research constructed...

Innovative developments in internet of things (IoT) have invoked wonderful interest researchers and as well for practitioners.Studies suggest that IoT do not merely serves an innovative tool enterprise operations but also triggers impacts on business performance.As increasingly raise interests about the value IoT, this study examines its direct indirect managerial effect by investigating link between policy.Referring to organisational capability perspective, current research constructed...

This study examines language barriers to effective communication in speaking English among internal cricket players of Pakistan. The discovers various maintain between and coaches root causes those barriers. Six international are selected collective qualitative data for the research. technique semi-structured interview is adopted enrich research data. analyzed with help theoretical framework Braun & Clarke (2006). findings describe excommunication play very important role their professional...

Drawing on affective events theory, this study framed and tested a model examining the process of sequential mediating roles managers' anxiety frustration link between perception COVID-19 threats two negative behavioral outcomes, customer-directed deviant behavior, coworker abuse. We conducted empirical studies in tourism-related service settings Pakistan. In Study 1 (i.e., data collected from frontline managers tour operators), results supported our proposed that relationships threats,...

Pakistan during the past nearly five decades has experienced various economic hardships and consequent social complexities. The rapidly constantly rising population of together with low rate literacy given rise to unemployment. Despite introduction labor policies, conditions are far from being termed as satisfactory. impact policies their non-implementation in true sense developed serious socio-economic issues Pakistan. Child is one those grave that need attention not only by government but...

South Asia is well known for its population, geographic size, labor strength and multiculturalism. This region has witnessed the migration of peoples from one country to other state within their borders since ancient times. Migration despite having benefits multifarious nature at times created problems persecution, deprivation violation fundamental rights due socio-economic backwardness fragility this region. India largest in terms Size, population economy. In Scenario policy initiatives on...

Effective monitoring and evaluation are essential to maintain the learning process a prerequisite for sustainable education. This study was conducted find out effectiveness of Monitoring Evaluation (M &E) system in Continuous Professional Development (CPD) Secondary School Teachers (SSTs) as National Standard (NPSTs) Pakistan. The this standard analyzed 181 Federal Government schools spread over all performance 249 secondary school teachers observed by 131 principals 17 Conveners Quality...