A5082082798- Customer Service Quality and Loyalty
- Food Chemistry and Fat Analysis
- Culinary Culture and Tourism
- Consumer Behavior in Brand Consumption and Identification
- Proteins in Food Systems
- Food Safety and Hygiene
- Polysaccharides Composition and Applications
- Digital Marketing and Social Media
- Spectroscopy and Chemometric Analyses
- Consumer Retail Behavior Studies
- Diverse Aspects of Tourism Research
- Technology Adoption and User Behaviour
- Meat and Animal Product Quality
- Phase Equilibria and Thermodynamics
- Advanced Chemical Sensor Technologies
- Service and Product Innovation
- Edible Oils Quality and Analysis
- Analytical Chemistry and Chromatography
- Job Satisfaction and Organizational Behavior
- Halal products and consumer behavior
- Obesity, Physical Activity, Diet
- Psychology of Social Influence
- Biochemical Analysis and Sensing Techniques
- Digital Platforms and Economics
- Sport and Mega-Event Impacts
Singapore Institute of Technology
2020-2024
Universiti Putra Malaysia
1997-2015
Malaysian Palm Oil Board
2010
Pennsylvania State University
2002
Purdue University West Lafayette
2000
Purpose This study aims to explain how hotel guests form attitudes toward facial recognition technology in Singapore by integrating acceptance model (TAM), privacy calculus theory and personal innovativeness. Design/methodology/approach A self-administered online questionnaire was developed with measurements adopted from past research. Guests who stayed four- or five-star hotels were recruited via systematic random sampling. Structural equation modeling conducted examine the proposed...
This study compares the profile of service failure in single-failure and double-deviation situations differentiates complaint motives both. It content-analyzed online customer complaints two popular Malaysian foodservice chains. The first part discusses four main categories: (a) product related, (b) people (c) process (d) physical-evidence related. second section six different types situations. results revealed that one case double deviation occurred every cases failure. In addition, motive...
Abstract The extraction of rice bran oil using the conventional organic solvent‐based Soxhlet method involves hazardous chemicals, whereas supercritical fluid is a costly high‐temperature operating system. subcritical carbon dioxide (SCDS) system, which operates at low temperature, was evaluated for in this study. In addition, that had been subjected to steam or hot‐air stabilization were compared with unstabilized (control). yields; contents tocopherols, tocotrienols and oryzanol; fatty...
Abstract: The ability of palm oil (PO) to crystallize as beta prime polymorph has made it an attractive option for the production margarine fat (MF). Palm stearin (PS) expresses similar crystallization behavior and is considered one best substitutes hydrogenated oils due its capability impart required level plasticity body finished product. Normally, PS blended with PO reduce melting point at temperature (37 °C). Lipid phase, formulated by in different ratios were subjected emulsification...
This study addresses the servicescape failures in food service industry related to poor management of physical environments and associated recovery strategies used retain dissatisfied customers. Despite acknowledged importance servicescapes, there is a dearth exploratory investigation on strategies, ways these influence subsequent behavior Using critical incident technique (CIT), data 226 29 were collected from 174 informants by personal interview. The content analysis revealed that...
The foodservice industry in Malaysia is booming. While its contribution to the national economy promising on one hand, rivalry between players amplifies other hand. This double-edged sword yet challenging for practitioners. It certainly demands a fair standard of both tangible products and intangible service warrant competitive edge. Previous studies have extensively looked into facet restaurant setting, leaving product aspect largely unaddressed. Particularly, identifying categorizing...
Purpose – This research aims to uncover the weaknesses of traditional hotel revenue management metrics (RM) and evaluate potential application two new metrics, specifically net per available room customer. Design/Methodology/Approach Initially, a focus group roundtable discussion was conducted with 15 participants who held managerial positions in various chains. The objective identify critical be included subsequent online questionnaire. An questionnaire then distributed HSMAI members Asia,...
Abstract Processing of vegetative material containing pentoses has been shown to result in the formation furfural. Furfural exhibits a spectrophotometric absorption peak at 518 nm when complexed with aniline acetate. Headspace solid‐phase microextraction (HS‐SPME) method successfully used confirm presence furfural crude palm oil (CPO). Solid phase (SPME) fiber composed divinylbenzene/Carboxen/polydimethylsiloxane (DVB/PDMS/CAR) was absorb volatiles headspace oil. The isolated compounds from...
Personal interviews and mail surveys were used to examine consumers' perceptions concerns about the healthfulness safety of food served at fairs festivals other types preparation locations. A total 304 responses collected. Home-prepared foods perceived as most healthful safest, while outdoor fast restaurants considered unhealthful least safe. Food poisoning/spoilage was major concern, fat or cholesterol health concern all Insect dirt dust contaminations when eating festivals.