A5062234519- Color perception and design
- Consumer Packaging Perceptions and Trends
- Multisensory perception and integration
- Innovative Human-Technology Interaction
- Early Childhood Education and Development
- Obesity, Physical Activity, Diet
- Cultural and Historical Studies
- Sustainable Design and Development
- Olfactory and Sensory Function Studies
- Categorization, perception, and language
- Fashion and Cultural Textiles
- Child Nutrition and Feeding Issues
- Consumer Perception and Purchasing Behavior
- Digital Media and Visual Art
Kyonggi University
2020-2024
University of Leeds
2016-2020
Abstract The purpose of this study is to test whether consumers' personal colour preferences (in an abstract sense rather than for a particular product) affect their intended product purchase decisions if they are given various choices. This work employs two experiments with visual components investigate which participant would choose asked select when there range colours available. Two were also designed elicit response about each prefers sense). finds that product‐colour but the extent...
Abstract This study compares semantic ratings of colour samples (chips) with those the same colours applied to a variety objects. In total, 25 participants took part in colour‐meaning experiment, and assessed 54 images using five scales. Experiment 1, simplified (coloured silhouettes) were used whereas 2 real used. this article, terms “chip meaning” “context are for convenience. Chip meaning refers associated meanings when only isolated chips evaluated while context product categories....
Abstract Deciding a colour for product is significant task designers to attract consumer attention and communicate brand messages. It requires an initial analysis that explores expectations within the sector, this information then used inform development of design. This article discusses application process during phase Using case study approach, one particular category—a dishwashing liquid was selected based on suggestion from leading U.K. goods manufacturing company major design factor...
Abstract The aim of this study was to investigate the impact signboard‐building color combinations on harmony and legibility. Two hundred three participants rated 54 against two scales In article, terms “brick,” “stone,” “glass” refer types building exteriors used in experiment (ie, brick masonry, greystone, curtain walls, respectively). Major findings are as follows: (a) there a positive linear correlation between legibility all exteriors, (b) type exterior affected signboard colors, (c) no...
Abstract This study presents a practice‐based research project to develop colour tool prototype intended convey design practice. Both the and its evaluation by experts are described. A web‐based for was cocreated with eight experienced designers brand managers. The developed is visual interactive website that predominantly provides data on meanings in different product categories cultures. In study, an e‐mail survey of conducted assess prototype. senior manager at leading US company seven...
Abstract This article presents the results of a study that investigates status colour information use in design process and generates ideas for tool. Face‐to‐face interviews with senior designers brand managers from packaging branding fields were conducted as primary data collection method. The are categorized into six topics: decision, types considered to be important process, reasons considering current information, professionals' preferences existing tool suggestions It is concluded there...