A5015722352- Innovation and Socioeconomic Development
- Entrepreneurship Studies and Influences
- Customer Service Quality and Loyalty
- AI in Service Interactions
- Quality and Supply Management
- Innovation and Knowledge Management
- Corporate Governance and Management
- Service and Product Innovation
- Digital Marketing and Social Media
- Outsourcing and Supply Chain Management
- Quality and Management Systems
- Family Business Performance and Succession
- Digital Innovation in Industries
- FinTech, Crowdfunding, Digital Finance
- Business and Economic Development
- Technology Assessment and Management
- Innovative Approaches in Technology and Social Development
- Regional Development and Policy
- Digital Economy and Work Transformation
- Qualitative Comparative Analysis Research
- Global Trade and Competitiveness
- Innovative Human-Technology Interaction
- Consumer Retail Behavior Studies
- Social Robot Interaction and HRI
- Organic Food and Agriculture
University of Mannheim
2013-2022
This multimethod study develops a context-sensitive approach to subsistence consumer segmentation as advocated in the international market literature. Building on theory of consumption values, authors conduct multisited rapid ethnography research collect primary data from urban consumers South Africa and India who were presented with simulated product choice situation. The convert into quantifiable variables for further analysis. is particularly useful markets that are characterized by...
The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast prior literature investigating only clothes shopping frequency, we find these four shopper types different with regard the perceived “importance of dressing well”. findings demonstrate existence stalwart segments.
OVERVIEWAddressing resource-constrained customers in emerging markets presents business opportunities beyond local market borders. Multinational corporations can leverage innovations developed for to serve customer needs unsatisfied by traditional offerings markets. Little research explores the drivers transfer of from markets, a process referred as reverse innovation. Applying an explorative approach data drawn in-depth interviews, archival inquiries, and manager workshop involving...
Marketing capabilities are a major driver of competitive advantage across different business contexts. One these is the ability to sense consumer needs and develop innovations meet needs, referred as innovation capability. Innovation holds potential improve living conditions resource-constrained consumers at bottom world’s economic pyramid (BoP) in emerging markets. Surprisingly, research has failed comprehensive understanding how firms can innovate successfully BoP Applying configurational...