A5053524232- Innovation Diffusion and Forecasting
- Digital Marketing and Social Media
- Innovation and Knowledge Management
- Corporate Governance and Management
- Digital Innovation in Industries
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Innovation and Socioeconomic Development
- Consumer Behavior in Brand Consumption and Identification
- Business Strategy and Innovation
- Digital Platforms and Economics
- Innovation, Technology, and Society
- Entrepreneurship Studies and Influences
- Environmental Sustainability in Business
- Service and Product Innovation
- Knowledge Management and Sharing
- Consumer Retail Behavior Studies
- Innovative Approaches in Technology and Social Development
- Technology Assessment and Management
- Big Data and Business Intelligence
- Business Strategies and Innovation
- Firm Innovation and Growth
- Open Source Software Innovations
- Consumer Market Behavior and Pricing
- Regional Development and Policy
University of Mannheim
2013-2024
Vienna University of Economics and Business
2005
New York University
1999-2002
Abstract Research about innovation management explores how the future is created—who creating it (organizations, collaborations, etc.), for what aims (customer satisfaction, market performance, and with broader effects (social, environmental, etc.). With this extended essay, we explore potential futures of research in three ways. First, briefly review history past agendas priorities published Journal Product Innovation Management (JPIM), highlighting broad topic areas (technological,...
The authors examine the concept of customer benefits in business-to-business markets an international context. They distinguish between core and add-on benefits, they discuss product quality, service flexibility, trust, joint action, commitment supplier as determinants these benefits. base their analysis on 981 respondents two countries. results suggest importance understanding providing Furthermore, observe significant cultural differences with respect to impact different perceived...
Research indicates that creative ideas provide the seed for successful service innovations. However, little attention has been paid to understanding idea creation, especially Lead user analysis shown highest potential create attractive innovation ideas. But which characteristics in lead users are important this regard is still under‐researched. In realm of an contest, we examine impact specific driving quality Our study broadens customers suitable and should be activated contests. Using data...
In this article, the authors focus on defense strategies that firms pursue when threatened by rival new products in their markets. They investigate retaliation as a multidimensional construct. The integrative framework combines analysis of marketing instrument used to react and speed breadth retaliation. Results emphasize importance product's innovativeness generating reciprocal (a move kind), though slows incumbent's reaction time. Market growth encourages rapid retaliation, especially...
The service industry is of fundamental relevance for the economies industrialized countries, as produces highest growth in gross domestic product. In this regard, new development ( NSD ) represents a critical resource competitive survival and decisive factor industry. However, firms across many industries are increasingly faced with challenge determining how best to manage their offerings. Although researchers have shown growing interest issues, area still underutilized. Furthermore,...
High failure rates of digital innovations by start-ups indicate that consumers' initial trust perceptions are make-or-break for their survival. Hence, have to design adequate business models manage innovations. Five experiments explore how can signal trustworthiness in order overcome low and boost adoption. We find three specific strategies start-ups' – customer ratings, benefit communication, revenue model be effective increase adoption The findings demonstrate serves as a critical mediator...
In this article, the authors focus on defense strategies that firms pursue when threatened by rival new products in their markets. They investigate retaliation as a multidimensional construct. The integrative framework combines analysis of marketing instrument used to react and speed breadth retaliation. Results emphasize importance product's innovativeness generating reciprocal (a move kind), though slows incumbent's reaction time. Market growth encourages rapid retaliation, especially...
Introducing new products remains a critical challenge for managers. Consumer acceptance of is key to product success and requires the effective implementation market launch activities. The present study describes relationship between different types activities market‐related, time‐related, financial success. study's framework extends previous work on management by complementing view that are predominantly outwardly directed with notion can also be inwardly directed. More specifically, both...
Research shows that R&D's use of sales' market intelligence positively influences innovation performance. However, little is known about whether this effect hinges on salespersons' engagement towards and perceptions activities (MIA). Moreover, research remains incomplete regarding the drivers MIA engagement. Using dyadic data from 359 salespersons 239 R&D managers in a multi-level model based job demands-resources theory, we demonstrate positive performance especially pronounced when...
Different views exist in the literature regarding which adopter group to target with a go‐to‐market strategy: early market consumers or majority market. Particularly when radical innovations are launched, approach becomes critical success factor for firms seeking recoup their significant investments these innovation endeavors. Four experimental studies investigate whether and how differentiate design of strategies, represented as bundles marketing mix elements consisting brand name, launch...
ABSTRACT The article investigates determinants of the number suppliers that a firm has for given product in its purchasing portfolio. Based on economic arguments we hypothesize this is negatively influenced by degree complexity situation and positively financial importance product. hypotheses derived from theoretical model are tested empirically using cross-sectional data. Results confirm model. From point view, study reveals reasoning suitable predicting outcomes industrial buying behavior....
Companies increasingly rely on pricing teams to master the complexity of a new product. However, little is known about how firms should design such teams. In this study, are defined as two or more professionals within firm who formally informally involved in decision‐making process with regard strategy for Drawing information‐processing view organizational design, study presents framework develop effective strategies products. Specifically, authors provide evidence that rationality and...
Innovation rejection remains a serious problem for companies introducing new products, as customers may overvalue products they already own and underestimate the innovation's advantage. Choice data from two experiments demonstrate that innovation is determined by (dis)satisfaction with status quo defaults are powerful instruments to overcome effect in decision making. decreases significantly if implemented default, an option select unless actively opt out. Furthermore, it observed...
This cross-sectional study specifically examines the antecedents and performance consequences of customer integration intensity for B2C industries. In line with this focus, we extend notion market-oriented management by explicitly considering role customers retailers as two distinct facets market intelligence perspective. Moreover, new product development in industries, research says little about when should be integrated during process. First, data from 205 firms evidence a validation 175...
OVERVIEWAddressing resource-constrained customers in emerging markets presents business opportunities beyond local market borders. Multinational corporations can leverage innovations developed for to serve customer needs unsatisfied by traditional offerings markets. Little research explores the drivers transfer of from markets, a process referred as reverse innovation. Applying an explorative approach data drawn in-depth interviews, archival inquiries, and manager workshop involving...
Marketing capabilities are a major driver of competitive advantage across different business contexts. One these is the ability to sense consumer needs and develop innovations meet needs, referred as innovation capability. Innovation holds potential improve living conditions resource-constrained consumers at bottom world’s economic pyramid (BoP) in emerging markets. Surprisingly, research has failed comprehensive understanding how firms can innovate successfully BoP Applying configurational...