Ye Chen

ORCID: 0000-0003-1198-1142
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About
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Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Advanced Battery Technologies Research
  • Advancements in Battery Materials
  • Customer Service Quality and Loyalty
  • Photonic and Optical Devices
  • Photorefractive and Nonlinear Optics
  • Optical and Acousto-Optic Technologies
  • Digital Marketing and Social Media
  • Advanced Battery Materials and Technologies

Tianjin Fire Research Institute
2024

Nankai University
2002-2023

This research draws upon visual rhetoric theory to investigate the influence of user-generated photos containing human images on perceived usefulness online reviews, mediating role support, and moderating effect rebate disclosure. We conducted six empirical studies, including a social media analytics study five experimental studies. The results indicate that reviews images, especially those with facial features, are as more useful than without, regardless reviews’ valence. Perceived support...

10.1177/00472875231217738 article EN Journal of Travel Research 2023-12-29
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