Cultured foods have the potential to profoundly transform food industry. However, most current research focuses on cultured meat, neglecting other products and begging question of whether different promotional approaches are suited for certain types than others. To bridge this knowledge gap, we carried out two studies explore how product type (cultured meat vs. fruit) benefit (ethical attributes such as sensory nutritional advantages) interact in determining consumers' willingness try...

This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As market is projected to reach USD$2.7 billion by 2032, emerging forms community-based, idle, sustainable challenge conventional norms. study delves into through lens mindfulness, with Faroe Islands serving a captivating case study. The intersection exclusivity environmental consciousness in this remote destination introduces concept 'mindful luxury.' Analyzing...

Cultivating pro-environmental choices and behaviors is an important concern for tourism research practice. Informed by recent developments in psychological on embodied cognition the moral effects of physical cleansing, we elicit novel insights about causal relationship between experience cleansing travel choices. Across four experiments, show that when one’s self-regard heightened virtue it can motivate consumers to engage Importantly, such effect occurs because, after more expected guilt...

This study establishes that when social media advertisements appear with disclosures, featuring friend recommendations can result in diametrically opposite effects on advertising effectiveness the United States and Korea. While reduce perceived credibility, brand attitude, purchase intention for disclosed States, they increase The findings shed light important distinctions between how Western Asian consumers evaluate disclosures were heretofore absent. Theoretical contributions practical...

Digital influencers play an essential role in determining information diffusion during crisis events. This paper demonstrates that (retweets) on the social media platform Twitter (now X) highly depends digital influencers’ number of followers and location within communication networks. We show (study 1) there is significantly more regional (vs. national or international) events when tweeted by micro-influencers meso- macro-influencers). Further, study 2 this pattern holds operate a local...

Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated mindfulness elicitations, particularly regarding mechanisms that might alter short-term memory retention. In research, five studies examined how integrating elicitations mindfulness, specifically through attention body, can be advertising. The explored such manifest awe in consumers, thereby enhancing...

Abstract Mindfulness is emerging as a contemplative tool that may positively influence consumers' preference for virtue food, thus supporting health and well‐being. However, it remains unclear which consumer groups benefit the most from mindfulness. Previous research has demonstrated consumers who experienced unpredictable environments in low socioeconomic households children exhibit likelihood of an adaptive chronic vice food. Against this backdrop, current explores how mindfulness can...

Mindfulness challenges allow consumers to track meditation frequency through posting social media updates documenting their regular meditations. However, little is known about the effects of mindfulness on in these representative online settings. In one study (1a and 1b) research utilises two types data explore how a contemplative practice such as influences behaviour. Specifically, who have completed 60-day challenge showed an increase (vs. decrease) original tweets retweets) (study 1a),...

Previous research has established that both liberals and conservatives tend to reject charity appeals are incongruent with their political ideologies. We posit a brief mindfulness intervention can improve consumers' evaluations of whose values appear ideology. In four studies, we show meditation increases among consumers The effect is mediated by openness experience disappears when under high cognitive load. findings offer implications for how increase generosity charities on sides the divide.

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Food consumption is being reconfigured as a consequence of consumers’ ethical concerns. While preferences and tastes may be influenced by broad positions, constructions social identity also reflect shifts in food consumption. Important tools within this nexus are ‘future foods’, produced through novel technologies such artificial intelligence or genetic editing, supporting consumers the construction markers. Through 24 ( n = 121) focus groups rural urban Australia, we explore to what extent...

Purpose This research aims to gain insight into how consumers interact with a commercially available genetic nutrition programme, DNAfit, explore health change via an intervention. Design/methodology/approach Focus groups were conducted between June and October 2019, pre-, during- post-intervention, total sample of 14 younger (aged 25–44 years) mature 45–65 cohorts from New Zealand. Qualitative thematic analysis was completed the help NVivo software. Findings Younger participants in this...

Various phytosanitary treatments are used globally to ensure biosecurity for borders, whilst maintaining public health and safety in the consumption of fruits vegetables. However, literacy is still low. Furthermore, little known on important information gatekeepers, such as business-to-consumer (B2C) stakeholders. This study investigates by B2C stakeholders, subsequent positioning marketing narratives an outcome literacy. We use a theoretical lens classifying different strategies that...