Purpose Recent research has demonstrated an increasing awareness among business communities about the importance of environmental concerns. Green human resource management (GHRM) become a crucial strategy for organizations because department can play key role in going “green.” This study tests integrative model incorporating indirect effects GHRM practices on employee organizational citizenship behavior toward environment (OCBE), through green empowerment. Moreover, this investigates...

Purpose The purpose of this paper is to investigate the influence social commerce constructs (SCCs), support and relationship quality on intentions, which lead use behaviour networking sites for commerce. Design/methodology/approach Data were collected from 343 users in Pakistan. data analysis was conducted using PLS-SEM. Findings results show that SCCs have empowered consumers through existence virtual groups, ratings reviews recommendations referrals, thereby having a significant impact...

Purpose The purpose of this paper is to provide the overview factors responsible for materialism and compulsive buying among adolescents young adults. In today’s world, a crucial phenomenon modern age. According social comparison theory, comparisons are significant factor affecting behavioral intentions Thus, study develops framework based on stimulus–organism–response model uses examine impact interpersonal communication marketing comparison, buying, with media acting as moderator....

Purpose The purpose of this paper is to test the impact symbolic and functional incongruity on brand hate. According self-congruity theory, congruence are a critical phenomenon in consumer buying decisions. Therefore, present study develops theoretical framework based theory examine key determinants Design/methodology/approach Data were collected only fast-food chain franchises capital city territory Pakistan. it hard generalize findings research for customers from different cultural...

Purpose Knowledge sharing (KS) has been consistently acknowledged as a critical factor in the organizational development and betterment of employees. The purpose this paper is to extend previous empirical research on KS by testing psychological ownership an underlying mechanism between relationship justice (OJ) behavior developing country context. authors also examine moderating role perceived support (POS) behavior. Design/methodology/approach Using survey questionnaire, data from 348...

Purpose The purpose of this paper is to extend the corporate social responsibility (CSR) literature by examining influence a firm’s external CSR activities (efforts directed toward stakeholders firm) and internal employees) on employees’ organizational citizenship behaviors environment (OCBE) via pride. authors also examine moderating role perceived support (POS) between Design/methodology/approach A total 324 questionnaires were collected from hospitality industry Pakistan. Findings results...

The COVID-19 pandemic changed everything, especially marketing, leading to increased digital usage. Social media allows faster connectivity among people and gives marketers new pathways engage with consumers. lockdown dramatically reduced economic activity by numbers that are worth understanding. This study examines the numerous aspects contributing consumer's favorable opinions toward their social commerce intents behavior during pandemic. Using SEM, data examination of 297 respondents...

The main area of change in organizational strategy is the extensive use third party logistics providers who are using advanced information technology tools and integration supply chain to enhance customer satisfaction. By outsourcing operations, companies can focus on their core competencies other important areas organization which can't be outsourced. analysis this paper conducted by discussing different concepts integration, satisfaction, providers, impact satisfaction with theoretical...

Logistics activities cover the entire supply chain so they become important in improving chain's overall performance.The target of logistics process is to merge and organize all involved acquiring, converting distributing goods from raw materials finished customers order achieve customer service objectives an efficient cost effective manner.The services providers can also enhance activity through introduction induction cross docking facilities.These new facilities not only have potential...

Recent research has demonstrated an increasing awareness among business communities of the significance environmental concerns. Green human resource management become a crucial strategy for organizations because departments can play key role in going "green". This study tests integrative model incorporating indirect effects green HRM practices on more inclusive dimensions employee organizational citizenship behavior towards environment, particular eco-initiatives, eco-helping, and eco-civic...