This study investigates whether the perceptions and attitudes of residents living within vicinity heritage tourism sites differ from those further afield. It examines residents' toward development; community attachment; environment culture attitudes; economic gain; involvement, alongside moderating role distance sites. In doing so, it how aforementioned factors influence development in their city. Data was collected inhabitants Kashan Tabriz, two historic cities couched Iran's growing...

Purpose Innovation has become an approach to create value for the customer remain competitive in market. However, previous research on innovation performance particularly among Bumiputera small and medium-sized enterprises (SMEs) had received little intention. Hence, SMEs need inculcate culture generate performance. As such, purpose of this study is examine ambidextrous orientation strategy culture, how could mediate relationship between In addition, also examines role government support as...

Purpose Manufacturing sectors are identified to be of the foremost importance expected increase Malaysia's GDP contribution Eleventh Malaysia Plan (11th MP). The present study aims examine effects intellectual capital and entrepreneurial orientation (EO) on knowledge sharing in manufacturing SMEs. impact EO firms' innovation performance small medium-sized enterprises (SMEs) is accordingly investigated by considering as mediator. Design/methodology/approach data were collected via a...

Purpose The main objective of this study is to investigate the factors that influence adoption intention cloud computing services among individual users using extended theory planned behavior. Design/methodology/approach A purposive sampling technique was used collect a total 339 data points, which were analyzed SmartPLS derive variance-based structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA). Findings results obtained from PLS-SEM indicate attitude towards...

Purpose The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact traditional housing on planet, there is a growing demand for eco-friendly solutions that prioritize energy efficiency, resource conservation reduced carbon emissions. Therefore, this study aims investigate factors influence customers’ priority toward house purchasing intention. Design/methodology/approach This collected...

With a global focus on environmental sustainability, hotels worldwide are actively transitioning their services from conventional to eco-friendly practices. This study aims comprehensively understand the factors that contribute visitors’ satisfaction in and how this influences customers’ future reactions towards such environmentally conscious establishments. Employing Stimulus-Organism-Response theory, collected data 277 respondents using robust quantitative research strategy. A combined...

Purpose With the pandemic reshaping healthcare delivery, telemedicine has emerged as a vital solution for overcoming access barriers, particularly in resource-constrained settings. Hence, this study explores key drivers behind sustained use of services low-income countries during post-pandemic period. Design/methodology/approach Using quantitative research approach and purposive sampling technique, 273 valid responses were gathered from participants Bangladesh. A comparative analysis...

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word Mouth (WOM) intentions heritage tourists. The data were collected from domestic tourists in city Kashan, Iran. To analyse data, this applies Partial Least Squares – Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, well fuzzy-set Qualitative Comparative Analysis (fsQCA) an asymmetric approach strengthen findings. findings PLS-SEM showed significant effect absorption...

Purpose This paper aims to investigate the key enablers and inhibitors that influence intention use fitness wearables using value-based adoption model (VAM). Design/methodology/approach Data were collected a structured online questionnaire from 323 respondents who had never used wearables. A purposive sampling technique was in this study. Smart PLS employed test research framework hypotheses two-step approach. Findings The findings support some of developed with R 2 values 0.622 for...

Purpose Artificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and growth e-commerce industry. Therefore, this study employs integration stimuli–organism–response (SOR) task-technology fit (TTF) frameworks understand factors that affect individuals’ intentions towards AI adoption Malaysia. Design/methodology/approach The utilised a survey-based research approach investigate data were collected by conducting an online survey targeting...

Anchored on the unified theory of acceptance and use technology (UTAUT), study investigated factors that influence people's intention to adopt telemedicine services. Data was gathered from 328 respondents based a purposive sampling technique. analysed through means structural equation modelling revealed performance expectancy, perceived credibility, financial cost, risk significantly affect individuals' telemedicine. However, effort facilitating conditions, social had no significant effect...

Purpose This research aims to explore the factors influencing adoption intention of eco-friendly smart home appliances among residents in densely populated urban areas a developing country. Design/methodology/approach A quantitative approach was employed gather data from 348 respondents through purposive sampling. comparative analysis strategy then utilized investigate appliances, combining both linear (PLS-SEM) and non-linear (fsQCA) approaches. Findings The results obtained PLS-SEM...

Purpose This study leverages an enhanced expectation confirmation model of information technology continuance to explore the factors that shape intention toward cloud computing services. Design/methodology/approach Data were collected from personal service users in Malaysia, resulting a total 567 usable responses. The research used partial least squares structural equation modeling (PLS-SEM) for comparative analysis and selection based on predictive accuracy. Findings findings demonstrate...

Purpose This study aims to model the purchase intention of virtual reality hardware using cognition-affect-conation (CAC) model, which integrates psychology and consumer behavior research explain how individuals' thoughts, emotions intentions influence their behaviors. Design/methodology/approach Data were collected from individuals aged 18 above who had no prior experience with hardware. A total 330 valid responses obtained residing in Malaysia analyzed partial least squares (PLS) approach....