Examines the factors motivating international student choice of host country. It describes a “push‐pull” model student’s desire to seek overseas education and influencing decision process in selection final study destination. Drawing on findings from research studies undertaken Indonesia, Taiwan, China India, paper examines country additional that institution. Based these argues economic social forces within home serve “push” students abroad. However, as which they will select is dependent...

Tertiary education has become more competitive in recent years due to reductions government funding and higher student fees. As the nature of environment grows competitive, role marketing, previously non‐existent most universities, grown significantly. One key pieces information that would assist a university’s marketing effort is an understanding what determines student’s university preference. Examines preference using form conjoint analysis, known as adaptive analysis (ACA), investigate...

Purpose Word of mouth (WOM) is becoming increasingly recognized as an important form promotion, particularly within professional services environments, where credence qualities play a critical role in consumers' choices. The present paper seeks to explore the factors that are likely enhance chances receivers positive word might be influenced by such information. Design/methodology/approach study examines findings from six focus group discussions and 103 incident forms. Findings suggest...

This paper investigates the impact of social media influencer endorsements on purchase intention, more specifically, advertising disclosure and source credibility have in this process. The proposed framework argues that has a significant subdimensions attractiveness, trustworthiness expertise; positively influence consumer intention. Empirical findings based 306 German Instagram users between 18 34 years age reveal expertise significantly increase intention; whilst indirectly influences...

Purpose Organizations continually seek new ways to achieve competitive advantage and word of mouth (WOM) represents such an opportunity because it has a powerful influence on consumers' attitudes behaviors. However, prior research offers little insight into what WOM really means. The present study aims investigate the complexities concept simultaneously examine triggers that motivate people offer conditions enhance chance occurring. Design/methodology/approach A series six focus groups were...

Values are assumed to be relatively stable during adulthood. Yet, little research has examined value stability and change, there no studies on the structure of change. On basis S. H. Schwartz's (1992) theory, authors propose that intraindividual change mirrors circumplexlike values so conflicting in opposite directions compatible same direction. Four longitudinal studies, varying life contexts, time gaps, populations, countries, languages, measures, supported proposed An increase importance...

Purpose Word‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research sought to identify the dimensionality of WOM. The present project aims describe development 12‐item measure that can be used assess WOM at an individual message level positive and negative among givers receivers Design/methodology/approach includes four studies, qualitative group phase quantitative phases involving surveys over 2,000 consumers representing Findings Three distinct...

Purpose – This study aims to examine the effects interpersonal, service product and message factors has on positive negative word of mouth's (WOM) influence. The also sought address impact WOM had changes in people's willingness use a provider. Design/methodology/approach A total 495 consumers who received 505 prior 12 months completed an online survey. sample was recruited through national consumer panel Findings Positive more effective messages greater effect than did WOM. Paradoxically,...

The concept of cognitive dissonance has been discussed widely in the consumer behavior literature, yet paradoxically, there is no well established scale to measure it. This article describes development a 22-item for assessing immediately after purchase. First, discusses conceptualization construct, recognizing that not only nature, but also an emotional component, consistent with Festinger's early description as psychologically uncomfortable state. procedures used develop and refine are...

Abstract Purpose – The purpose of this study is to propose an alternative basis for calculating cultural distance scores using Schwartz's values. Design/methodology/approach Cultural were calculated 23 countries, based on the two most common measures difference (four dimensions and 1994 culture level values), following Kogut Singh's formula. Correlation analysis was used assess congruency between these bases distance. In addition, their relationship with international trade figures assessed,...

Traditional self-report ratings have some measurement problems that a relatively new method, best–worst scaling (BWS; Finn & Louviere, 1992 Finn, A. and J. 1992. Determining the appropriate response to evidence of public concern: The case food safety. Journal Public Policy Marketing., 11: 19–25. [Web Science ®] , [Google Scholar]), may overcome. This alternative based on Louviere's BWS, can be used measure relative importance or perceived trade-offs among choice alternatives. method is...

Measures service quality from the point of view customer using SERVQUAL model. The “customers” in this instance were a group business students at an Australian university. Obtains evaluations relation to academic and administrative aspects educational service. Makes significant negative services. Finds that satisfaction with was closely related dependability whereas services associated good communication.

This article reports the results of an examination Selling Orientation-Customer Orientation scale to determine if number items could be reduced while still maintaining scale's dimensionality and consistency. Analysis a new Australian data set was undertaken using from 250 salespeople, 157 their managers 276 customers in range business markets. The findings provide evidence that salespeople's customer orientation, as defined by Saxe Weitz (1982), can measured with little information loss ten...

Describes how the second half of twentieth century saw development a global market in international education. Following Second World War, flow students undertaking courses at all levels grew rapidly as developing countries sought to educate their populations. By century’s end, there were an estimated 1.5 million studying internationally HE level. Driving this expansion was combination forces that both pushed from origin and simultaneously pulled them toward certain host nations. 1990s,...