Introduction Cultural heritage buildings are revitalized to promote culture instead of being neglected or demolished. For locals, the revitalization symbolizes a commitment community and taste collective memory. The study attempts test effectiveness cultural building on visitors’ post-experience behavior through identity place attachment. “Cultural activities engagement” “knowledge transfer” serves as moderating attributes. Their effects attachment examined, respectively. Method A valid...

There is increasing evidence that cartoon fans may make pilgrimages to sites where the displays are derived from popular plots, scenes, and characters. Through a phenomenological lens with data obtained semi-structured interviews, this study reveals five travel motivations concerning pilgrimage phenomenon, including heroism princessism, nostalgia, plot framing, resonance between virtual reality, deep cultural learning. The present inquiry further contributes literature by illuminating...

Study aims to explore the effect of artificial intelligence (AI) performance on customer values and patronage decisions; determine relationship between AI service enhancement various levels perceived value; adopt engagement as a moderator that affects value decision. adopts Means-End Chain theory, synthesised by Multi-Attribute Value theory integrate values. Adopted quantitative approach structured equation modelling study are based total 418 valid samples. Shedding light how resources can...

With the rapid development of niche tourism, green tourism activity has become known to wider public. By taking into account extended theory planned behaviour (TPB), this study takes natural dyeing experience as a case study, with aim determining tourist purchase intention products under destination scenario. A quantitative approach was adopted, and 349 valid sets data were collected from individuals who have participated in activities. Partial least squares–structural equation modelling...

Green tourism products include environment-friendly hotels adopted in recyclable goods and facilities; airlines decided to reduce carbon emissions tackle climate change; such examples have been widely promoted over the past decade. This study explores cultural differences between Asians non-Asians context of buying attitudes behaviour related green products. A qualitative exploratory approach was used examine Asian non-Asian tourists when selecting investigate how affect provide...

In the context of climate change, this study uncovers role green airlines' social responsibility in conjunction with consumers' switching behavior while considering effects latent variables, including psychology, airline corporate image, experimental behavior, service fairness, alternative attractiveness and intention, were examined study. a highly competitive environment, an organization needs to understand how passengers perceive its satisfaction, fairness attractiveness, intention. The...

Purpose Despite the growing interest in micro-celebrities destination marketing, their role transferring cognitive, emotional and behavioral outcomes to psychological ownership (DPO) is underexplored. This study aims address this void by investigating how perceived characteristics of influence travel intentions through interactive engagement, information quality DPO. It highlights three pathways for fostering Design/methodology/approach A survey-based design was developed with 302 samples...

<p>In today’s highly competitive environment, air transport is crucial to tourism development. A destination marketer must understand the reasons that affect visitors’ purchase behaviour facilitate service quality. This study aimed provide specific clues understanding low-cost airline (LCA) business in a broad context and present holistic perspective of buying carrier (LCC) passengers. Through its investigation motivations LCC passengers, it found main determinants passengers’...

抽象的：Scholarly attention has largely overlooked the effects of green benchmarks on hotel pricing in online travel agency(OTA) platforms and customer selection hotels districts Chinese cities. This study explores OTA website comments to examine relationship between GDP-based city ranking star rating along with moderating role benchmark said relationship. Data was extracted from using data mining strategies. 377 were ultimately used final sample. Results show that for hotels, is positively...