Purpose This study draws on the service-dominant (S-D) logic paradigm to examine value co-creation and co-destruction. As these phenomena are driven by positive negative “customer-to-customer” (C2C) interactions, this paper aims their influence tourist perceptions of service quality how they shape affective responses toward tourism hospitality services brand loyalty. Design/methodology/approach Following a comprehensive literature review, authors used convenience sampling gather large sample...

Purpose The purpose of this paper is to synthesize a dyadic theoretical model which takes social-oriented and individual-initiative drivers into account illustrates mechanism between social commerce intention its antecedents in the hospitality industry. To understand tourist behaviors, current study puts forward comprehensive investigates impact among support, capital, participant involvement identification on propensity engage with behaviors such as like, share, post reviews make purchases....

This research proposes the green event directed pro-environmental behavior model to articulate how events could induce favorable eco-friendly behaviors beyond domain. Drawing on goal systems theory and other theoretical premises, this showcases personal involvement with frequency of past in attending such possess boundary conditions that moderate role attitudes, subjective norms, perceived behavioral control through one's valuation patronage propensity greening. It also highlights a...

The present work explores whether the generative pre-trained transformers (GPT) can complement empirical research in tourism as GPT extends beyond commercial applications. In particular, we utilized OpenAI’s Python API to interact with GPT-3.5-turbo. Using a special subject, coined AI-generative study (AGS) validate key findings of 16 scenario-based experiments published leading journals and hospitality two studies. This contributes literature by delineating new methodology that opens forum...

This study aims to reconcile the discrepancy between economic theory and distance decay by developing dual model better explain tourism movement/demand. Drawing on data from three different sources in China, findings indicate that while geographic significantly influences travel demand, does not, ceteris paribus. The interaction of these two factors offers new insights into how taken-for-granted curve is contingent upon source market destination. Implications practice are also presented article.

This study extends the customer equity paradigm to propose a green induced tourist model in tourism context. Drawing on attitude literature pertaining subliminal persuasion and priming, we argue that environment performance of source market plays pivotal role inadvertently stimulate tourists grave from greener place visit hence, greater revisit desire for destination. We develop series multilevel models test individual-level direct effects leading destination loyalty through value equity,...

A comprehensive model is proposed to understand how travelers manage copious and even competing online reviews through a validation process, by examining the impact of social support, persuasive message compliance, resistance, metacognition on tourists’ willingness be involved in commerce. Based theories signaling reactance, explores forces, such as support personal information-processing drivers (i.e., information processing validating procedure), can explain customers’ commerce intentions....

This study draws on the premise of value-in-the-experience (VALEX), axiology, and situated cognition to investigate how value is contextualized within a broader social system that manifested through service environment where shopping experience occurs. A cross-level framework proposed examine embedded setting. Findings reveal facilitator value–experience process when tourists are seeking hedonic value, while it disabler they utilitarian value. inquiry opens new avenue research in tourism,...

This study draws on life history theory to rationalize how tourism enterprises make decisions and evolve during the COVID-19 pandemic. Using a case approach, current work improvises house of trade-off paradox as visual metaphoric framework that integrates three major dyadic pairs along with four organizational resource configuration aspects. inquiry further synthesizes wheel selection strategy pinpoint mechanism in which agencies mutate adapt new normal based acute environmental shocks. We...

Abstract What happens when a tourist is stranded at destination and prevented from returning home? We refer to such an individual as the “castaway tourist,” who experiencing above situation due border/city lockdown or other extenuating circumstances. This inquiry builds upon control theory unpack homesickness remedy process under severe environmental duress. It draws on multiwave design with data three periods identify in which castaway tourists experience psychological uneasiness, leading...