Purpose The purpose of this paper is to examine the interplay brand experience and attitude its influence on attitude. Specifically, it proposes that relationship will be mediated by credibility. Design/methodology/approach conceptual model tested estimating a structural equation with survey data from sample new automobile users ( n =405). Findings analysis reveals full mediation credibility; is, credibility an underlying mechanism through which effect materializes. In addition, contrary...

Abstract Objective This study examines consumer engagement with a social marketing digital media strategy designed to support the implementation of Equally Well—a program improve physical health people living mental illness. Design A four‐stage strategic analysis and intervention mix were used as theoretical framework assess stakeholder needs evaluate effectiveness intervention. Setting Online media. Participants Mental consumers, carers, clinicians service managers. Interventions media,...

This study investigates the differences between individualism-collectivism and consumer behaviour in relationto automobile purchases. In this author looked at several stages of decision-makingprocess identified possible individualist collectivist consumers how itinfluences purchase decision. Based on a sample 211 respondents from (Australian-born) andcollectivist (Asian-born) backgrounds, an established scale (Cultural Values Scale: Singelis, Triandis, Bhawuk,& Gelfand, 1995) was used to...

Abstract The demand for luxury goods is growing in new emerging markets. However, there still minimal research on the influence of culture and materialism consumers' purchasing behaviour these Data were collected using an online survey from 532 customers Jordan. This provides empirical evidence that adds to brand studies by investigating relationship between cultural orientations (vertical–horizontal), dimensions individualism collectivism with other interpersonal factors influencing...

Purpose This study aims to demonstrate that brand experiences can influence perceived authenticity, and quality mediates this link. The proposed nomological net also assesses the impact of authenticity on consumers’ loyalty intentions, a key consumer-level outcome. Design/methodology/approach A survey method based data from sample 405 new car owners was used for empirical analysis. Structural equation modeling performed test hypotheses. Findings results provide broad support framework. All...

Investigated are the decision-making styles of Australian consumers for everyday products. Specifically, applicability Sproles and Kendall's Consumer Styles Inventory (CSI) is examined in relation to purchase Based on a sample 214 respondents who had recently purchased confectionery product, exploratory confirmatory factor analysis used validate CSI. Six retained from original CSI (‘perfectionist, high quality’, ‘confused by over-choice’, ‘impulsive’, ‘habitual/brand loyal’,...

This study investigates the relationship between individualism-collectivism and consumer decision-makingstyles applied to purchase of automobiles. An adapted version widely used Consumer Styles Inventory(Sproles & Kendall, 1986) was measure decision-making styles. Based on a sample 202respondents from Australian individualist collectivist backgrounds, exploratory confirmatory factoranalysis were conducted Sproles Kendall’s (1986) CSI for high involvement purchases. Meandifferences two...

Purpose – The purpose of this paper is to discover the consumer decision-making style clusters within context automobile purchases in Australia. It also examines differences between styles terms importance given external influences, such as dealers, friends/family members, number cars test driven, time spent researching final decision and information sources (e.g. internet, magazines, TV ads, word mouth, etc.), prior making their purchase decision. Design/methodology/approach Data were...

Fish-protection screens for water pumps and channels can conserve fish populations deliver operational benefits to irrigators. However, the uptake of is mixed, there limited evidence concerning irrigator attitudes towards this technology. The current study addresses knowledge deficit through 26 semi-structured in-depth interviews with irrigators other associated users. purpose was understand pump screening practices experiences, level awareness fish-screening options, potential environmental...

Abstract The discipline of knowledge management (KM) considers as potentially the most valuable organisational asset that must be shared among staff and stakeholders even communities in order to yield considerable returns benefits. However, a real-world context, managers industries such high technology, manufacturing finance jealously guard their prevent other entities from gaining access this resource. Open cases sharing staff, customers, business partners, competitors public are rare....

The first objective of this study was to identify Australian consumers' decision-making styles for automobile purchases. Second, adding an innovation consciousness scale the original consumer inventory (CSI) assess car purchase behaviour. Based on a sample 214 respondents from consumers, exploratory and confirmatory factor analysis conducted Sproles Kendall's (1986) CSI adapted As such, validity in context high-involvement purchases tested. results found that only two factors, 'brand'...

Background: Recently, there has been a shift in strategic goals relating to water management Australia, from development protecting and restoring environmental assets. Thus, is need develop knowledge that accounts for the new realities of developing an effective communication channel with irrigators. Combining insights two theories: hierarchy effects model, AIDA, diffusion innovation (DOI) this article explores techniques (e.g., format, style, content, source) tools Australian irrigators...

There has been considerable research on the investigation of Consumer Decision-Making Styles (CDMS). However, designs suggested to date mainly replicate original study by Sproles and Kendall (1986) proposing eight mental characteristics, Inventory (CSI). The aims develop this approach further apply CSI different product involvement (e.g., high low) compare relationship between consumer decision-making styles. Data were collected from 208 Australian respondents using a self-administered...

Cellar doors provide retail sales for wineries, providing higher returns than wholesale to domestic and export markets. Customer-based research has established enjoyable cellar door experiences are essential building brand attachment, creating enduring customers, increasing on-site post-visit sales. However, customers co-create with staff, as each approach the experience unique realities guiding their expectations. Scarce literature includes from staff perspectives. Constructivist grounded...

Purpose The current advancements in technologies and the internet industry provide users with many innovative digital devices for entertainment, communication trade. However, simultaneous development rising sophistication of cybercrimes bring new challenges. Micro businesses use technology like how people it at home, but face higher cyber risks during riskier transactions, human error playing a significant role. Moreover, information security researchers have often studied individuals’...

Direct-to-customer sales provide higher returns, maximising the profitability of wine businesses. While recent research has expanded understanding relationship developed during a cellar door experience, individual influences on this remain under-researched. The current study examines direct-to-customer co-created with staff experience. influence participant’s personality, mood, and emotion onsite intention to recommend experience was captured through an online questionnaire completed by 136...

Abstract The growing interest in customer engagement (CE) has triggered a new wave of reforms, particularly utility regulation. Within the water sector, there been shift from focus on cost‐reflective pricing toward customer‐centric processes designed to identify preferences and expectations. Victorian sector Australia offers unique opportunity explore outcomes these CE trends given recent first‐time application novel Performance, Risk, Engagement, Management, Outcomes (PREMO) framework....

The importance of enjoyable, memorable cellar door experiences is well-established in the literature. winescape, which incorporates views, building design, and ambience recognised as a central motivation for wine tourism most repeated content word-of-mouth communication, valuable marketing tool. Recent research has prioritised human interaction, develops connection important component experience (d'Ament, Nayeem, & Saliba, 2022). current study expands previous methodologies, adopting memory...

While text passwords are still a pervasive authentication tool, their inadequacies well recognized. Poorly chosen and weak the main reason behind security breaches. Multiple techniques such as biometric, token-based, knowledge-based have been developed to overcome data leaks. However, acceptance of these authenticating is complicated, users find them hard use. Microbusinesses, defined having less than two employees, usually very limited resources including budget, information expertise...

Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created door experience (CDE). This study aims to determine what attracts visual attention staff customers during a CDE at three designs CD: lively, stylised simple. Design/methodology/approach A total 23 five consented record their CDEs using TobiiPro2 glasses with 35 recordings providing 993 min for analysis Tobii Pro Lab. Twenty-five areas interest...