Ana Martinovici

ORCID: 0000-0003-1940-0293
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About
Contact & Profiles
Research Areas
  • Consumer Market Behavior and Pricing
  • Consumer Behavior in Brand Consumption and Identification
  • Behavioral Health and Interventions
  • Digital Marketing and Social Media
  • Experimental Behavioral Economics Studies
  • Sharing Economy and Platforms
  • Innovation Diffusion and Forecasting
  • Neural and Behavioral Psychology Studies
  • Mental Health Research Topics
  • Psychology of Moral and Emotional Judgment
  • Ethics in Business and Education
  • scientometrics and bibliometrics research
  • Economic and Environmental Valuation
  • Artificial Intelligence in Healthcare and Education
  • Decision-Making and Behavioral Economics
  • FinTech, Crowdfunding, Digital Finance
  • Biomedical and Engineering Education
  • Stress Responses and Cortisol

Erasmus University Rotterdam
2022-2025

Universidade Católica Portuguesa
2022

Tilburg University
2022

New York University
2022

Understanding consumer search behavior is crucial for businesses and policymakers aiming to effectively engage with consumers through product offerings interventions. Consumer in service choice remains a significant topic marketing, economics, psychology although existing theories differ fundamental assumptions methodological approaches. Theoretical range from the order which items are searched being independent of their value, influenced by cognitive visual factors. Methodological...

10.31234/osf.io/xw5bv_v2 preprint EN 2025-02-20

Trajectories of attention capture the accumulation brand utility during complex decision-making tasks. Thus, trajectories, as reflected in eye movements, predict final choice 85% consumers before they implement it. Even when observing movements only first quarter decision process, already predicts much better (45%) than chance levels (20%). This superior prediction performance is due to a “double lift” for chosen brand: The receives progressively more toward moment choice, and this devoted...

10.1177/00222437221141052 article EN cc-by Journal of Marketing Research 2022-11-10

Abstract In daily life we regularly must decide whether to act dishonestly for personal gain or be honest and maintain a positive image of ourselves. While evidence suggests that acute stress influences moral decisions, it is unclear increases decreases immoral behavior. Here, hypothesize stress, through its effects on cognitive control, has different decision making individuals, depending their default. We test this hypothesis by combining task which allows inconspicuously measuring...

10.1038/s41598-023-31056-2 article EN cc-by Scientific Reports 2023-03-09

Life abounds with situations in which we must decide whether to act unethically for personal gain or be prosocial, thus maintaining a positive image of ourselves as being ‘good person’. Evidence suggests that acute stress may influence moral decisions and prosocial behavior. However, it is currently unclear increases decreases immoral Here, hypothesize stress, through its effects on cognitive control, has different decision making individuals, depending their default. We test this hypothesis...

10.31234/osf.io/ef23g preprint EN 2022-10-05

Understanding consumer search behavior is crucial for businesses and policymakers aiming to effectively engage with consumers through product offerings interventions. Consumer remains a significant research topic across disciplines such as marketing, economics, psychology. However, differences in theoretical assumptions methodological approaches these fields pose challenges that hinder interdisciplinary knowledge theory integration. Theoretical about range from randomness relation choice...

10.31234/osf.io/xw5bv preprint EN 2024-06-11

To correct errors in the scientific record, researchers must dedicate time and attention to task. However, are both extremely limited resources science. Resource-efficient quality control that targets output most need of correction is a crucial part facilitating effective self-correction practice. This piece summarizes one-day hackathon took place during Perspectives on Scientific Error conference 2024. The was devoted discussing how fields such as psychology can coordinate work practice...

10.31222/osf.io/94a6f preprint EN 2024-07-24

Understanding consumer search behavior is crucial for businesses and policymakers aiming to effectively engage with consumers through product offerings interventions. Consumer in service choice remains a significant topic marketing, economics, psychology although existing theories differ fundamental assumptions methodological approaches. Theoretical range from the order which items are searched being independent of their value, influenced by cognitive visual factors. Methodological...

10.31234/osf.io/xw5bv_v1 preprint EN 2024-06-11

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10.2139/ssrn.3393021 article EN SSRN Electronic Journal 2021-01-01

This dissertation contains three empirical essays on the role of attention in consumer choice. The models developed this propose that reveals moment-to-moment utility accumulation processes take place during first essay investigates which fundamental contribute to and brand results show certain types (e.g. for integration) are better able reflect utilities, loyalty manifests itself via attention. Essay 2 looks into link between attention, choice, moment choice proposes a model where both...

10.26116/center-lis-1937 article EN Other publications TiSEM 2019-01-01

In behavioral, cognitive, and social sciences, reaction time measures are an important source of information. However, analyses on data affected by researchers’ analytical choices the order in which these applied. The results a systematic literature review, presented this paper, revealed that justification for conducted rarely reported, leading to difficulty reproducing interpreting mixed findings. To address methodological shortcoming, we created checklist reporting pre-processing make...

10.31234/osf.io/tgzdk preprint EN 2022-12-31
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