A5023183404- Multisensory perception and integration
- Olfactory and Sensory Function Studies
- Color perception and design
- Tactile and Sensory Interactions
- Visual perception and processing mechanisms
- Sensory Analysis and Statistical Methods
- Biochemical Analysis and Sensing Techniques
- Neural and Behavioral Psychology Studies
- Culinary Culture and Tourism
- Categorization, perception, and language
- Action Observation and Synchronization
- Language, Metaphor, and Cognition
- Virtual Reality Applications and Impacts
- Motor Control and Adaptation
- Human-Automation Interaction and Safety
- Safety Warnings and Signage
- Aesthetic Perception and Analysis
- Consumer behavior in food and health
- Neuroscience and Music Perception
- Consumer Behavior in Brand Consumption and Identification
- Spatial Neglect and Hemispheric Dysfunction
- EEG and Brain-Computer Interfaces
- Wine Industry and Tourism
- Consumer Packaging Perceptions and Trends
- Neural dynamics and brain function
University of Oxford
2016-2025
Ludwig-Maximilians-Universität München
2023
SLUB Dresden
2023
University of Freiburg
2023
Goethe University Frankfurt
2023
Humboldt-Universität zu Berlin
2023
Technische Universität Berlin
2023
Thüringer Universitäts- und Landesbibliothek
2023
Braunschweig University of Art
2023
Zurich University of the Arts
2023
When we look at our hands, immediately know that they are part of own body. This feeling ownership limbs is a fundamental aspect self-consciousness. We have studied the neuronal counterparts this experience. A perceptual illusion was used to manipulate feelings rubber hand presented in front healthy subjects while brain activity measured by functional magnetic resonance imaging. The neural premotor cortex reflected hand. suggests multisensory integration provides mechanism for bodily...
When the apparent visual location of a body part conflicts with its veridical location, vision can dominate proprioception and kinesthesia. In this article, we show that capture tactile localization. Participants discriminated vibrotactile stimuli (upper, at index finger, vs. lower, thumb), while ignoring distractor lights could independently be upper or lower. Such discriminations were slowed when light was incongruent target (e.g., an during lower touch) rather than congruent, especially...
ABSTRACT Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.” The key question is how should company design its multisensory store ensure return on investment worthwhile? paper reviews scientific evidence related visual, auditory, tactile, olfactory, gustatory aspects of environment their shopping...
The sense of body ownership represents a fundamental aspect our self-awareness, but is disrupted in many neurological, psychiatric, and psychological conditions that are also characterized by disruption skin temperature regulation, sometimes single limb. We hypothesized specific limb could be psychologically disrupting the In six separate experiments, using an established protocol to induce rubber hand illusion, we demonstrate real decreases when take artificial counterpart. decrease...
Colour is the single most important product-intrinsic sensory cue when it comes to setting people’s expectations regarding likely taste and flavour of food drink. To date, a large body laboratory research has demonstrated that changing hue or intensity/saturation colour beverage items can exert sometimes dramatic impact on expectations, hence subsequent experiences, consumers (or participants in lab). However, should not match taste, then result may well be negatively valenced...
Despite 2 centuries of research, the question whether attending to a sensory modality speeds perception stimuli in that has yet be resolved. The authors highlight weaknesses inherent this previous research and report results 4 experiments which novel methodology was used investigate effects on temporal order judgments (TOJs) particular or spatial location. Participants were presented with pairs visual tactile from left and/or right at varying stimulus onset asynchronies required make...
ABSTRACT We investigated whether the perception of crispness and staleness potato chips can be affected by modifying sounds produced during biting action. Participants in our study bit into with their front teeth while rating either or freshness using a computer‐based visual analog scale. The results demonstrate that both was systematically altered varying loudness and/or frequency composition auditory feedback elicited were perceived as being crisper fresher when overall sound level...