Heri Pratikto

ORCID: 0000-0003-2177-4745
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Research Areas
  • SMEs Development and Digital Marketing
  • Financial Literacy and Behavior
  • Halal products and consumer behavior
  • Entrepreneurship Studies and Influences
  • Customer Service Quality and Loyalty
  • Diverse Aspects of Tourism Research
  • Microfinance and Financial Inclusion
  • FinTech, Crowdfunding, Digital Finance
  • Employee Performance and Leadership
  • Health, Technology, Consumer Behavior
  • COVID-19 Prevention and Impact
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Organizational Leadership and Management Strategies
  • Agricultural Development and Management
  • Consumer Perception and Purchasing Behavior
  • Agricultural Research and Practices
  • Engineering Education and Curriculum Development
  • Innovation and Socioeconomic Development
  • Marriage and Family Dynamics
  • Community-based Tourism Development and Sustainability
  • Employee Performance and Management
  • Pancasila Values in Education
  • COVID-19 Pandemic Impacts
  • Complex Systems and Decision Making

State University of Malang
2023-2024

Universitas Pamulang
2023

The important role of small and medium enterprises (SMEs) in the economy requires SMEs to achieve business sustainability. sustainability can be achieved with assistance guidance from external parties, both government private, through corporate social responsibility (CSR) programs. This study investigates mediating competitive advantage relationship between CSR programs population this comprised SME owners who participated offered by either state-owned or private sector. collected...

10.18488/35.v10i2.3323 article EN Journal of Social Economics Research 2023-03-16

This study investigates the influence of Influencer marketing and Store atmosphere on Purchase decision with intention as an intervening variable among café consumers in Malang City. Based Theory Planned Behavior (TPB), research aims to fill gaps concerning effects these variables rapidly evolving context digital marketing. The employed Smart PLS SEM analyze data from 385 respondents Generation Z aged 12-27 years. results indicate that has a positive significant impact intention, though it...

10.54408/jabter.v4i3.372 article EN cc-by-sa Journal of Applied Business Taxation and Economics Research 2025-02-16

The dynamics of consumer behavior in the development technology and information makes customers have greater access to communication channels referencing what they want a deep understanding how various elements. Customers become very active choosing need sorting out want. This literature study describes Role Relationship Marketing Variables, Word Of Mouth, Customer Delight building Satisfaction And Loyalty whose purpose is understand these elements influence each other modern marketing...

10.38035/dijemss.v6i3.3869 article EN Dinasti International Journal of Education Management And Social Science 2025-02-09

This study investigates the impact of family financial education and social media on educational investment decisions, with literacy internal locus control as mediators. The research follows an explanatory design using a survey method. population consists 15,530 individuals enrolled in Pamulang University's employee class program. A sample 375 respondents was selected through proportionate random sampling. Data collected via online Google Forms. Partial least squares structural equation...

10.35445/alishlah.v17i1.6482 article EN cc-by-nc-sa AL-ISHLAH Jurnal Pendidikan 2025-03-20

Purpose: This study aims to know IKM performance achieved from variable supporters including financial technology, literacy, and attitude, which is mediated by inclusion self- efficacy. Theoretical framework: SMIs have an important role for local government society in general. SMEs are one of the main contributors creating jobs at level. By generating a diversification economic activities, provide employment opportunities population, reduce unemployment rate, increase welfare community....

10.26668/businessreview/2023.v8i8.3041 article EN International Journal of Professional Business Review 2023-08-02

Purpose: This research aims to conduct a comprehensive systematic literature review analyzing the impact of Self Declare on Ease Obtaining Halal Certification for Indonesian MSME. Theoretical framework: In recent years, concept has emerged as potential approach ease process obtaining halal certification MSMEs. allows MSMEs declare their products based own understanding and compliance with requirements, reducing bureaucratic burden cost associated traditional processes. However, its...

10.26668/businessreview/2023.v8i9.3444 article EN cc-by-nc International Journal of Professional Business Review 2023-09-05

The purpose of this study is to determine the relationship between financial literacy, technology, and inclusion business performance SMEs in Malang Raya, Indonesia. Looking at various cases related progress, all which are turning technology ensure time efficiency, there a need for further development research on SMEs' Raya. analysis used bibliometrics PLS. Bibliometrics find relationships that will later become new things. Before bibliometric analysis, looked references through Publish or...

10.18488/35.v10i4.3509 article EN Journal of Social Economics Research 2023-11-03

Introduction: This research aims to analyze tourist behavior after visiting destinations in the Magetan district, namely how satisfaction can encourage tourists advocate for others through digital devices and social media. Theoritical Reference uses consumer theory, Theory of Reasoned Action (TRA), Planned Behavior (TPB) as grand theories. is quantitative with a survey method. Research variables studied Souvenir Shopping, Destination Image, Tourist Satisfaction, Digital Advocacy Behavior....

10.24857/rgsa.v18n3-096 article EN cc-by Revista de Gestão Social e Ambiental 2024-03-07

The tourism sector continues to adapt technological advances. Starting from lack of recognition halal in Bali, it is necessary have an effective and efficient promotional media the development promotion strategy. This study aims develop a information system assisted by virtual reality. used research (R&D) methods with ADDIE model (Analysis, Design, Development, Implementation, Evaluation). found that BStations feasible be practically as for Bali. Product this application can help tourists...

10.1109/iceeie59078.2023.10334871 article EN 2021 7th International Conference on Electrical, Electronics and Information Engineering (ICEEIE) 2023-09-28

This study examines how Islamic financial literacy and access contribute to the performance of Halal MSMEs using knowledge-based theory. Micro, small, medium-sized halal businesses (MSMEs) have an important role in economy rapid growth world industry. The success depends on a number factors, including availability funding finance. adopted hierarchical regression model examine quantitative data from sample 209 MSMEs' owners managers Malang Raya, Indonesia. findings demonstrate that high level...

10.18488/35.v11i3.3766 article EN Journal of Social Economics Research 2024-05-27

This study aims to examine the effect of Digital business on entrepreneurship intention and perceived usefulness intention. The type research used in this is quantitative research. data uses primary data. analysis method multiple linear regression using SPSS 23 program. population taken by researchers undergraduate students Faculty Economics Business. sampling technique was purposive sampling, namely with predetermined criteria. Based method, 369 respondents were obtained who met results...

10.54408/jabter.v3i5.310 article EN cc-by-sa Journal of Applied Business Taxation and Economics Research 2024-06-20

Objective: This study aims to empirically investigate the interplay between financial literacy, entrepreneurial orientation, learning and performance of food beverage Micro, Small, Medium Enterprises (MSMEs) in Bontang City, East Kalimantan Province. Method: The research, grounded Resource-Based Theory (RBT), explores mediation role innovation ability this relationship. encompasses 272 MSME owners as its population. Utilizing Structural Equation Modeling for data analysis. Research...

10.24857/rgsa.v18n10-183 article EN cc-by Revista de Gestão Social e Ambiental 2024-10-09

This research aims to evaluate the impact of Pancasila-based performance on antifragility level micro and small enterprises (MSEs) in Indonesia. It specifically figures out most important aspects that are linked checks how much using Pancasila values managing MSEs makes them better at handling problems disasters. The study used a quantitative approach. Meanwhile, we collected data through questionnaire from 220 two cities East Java, Indonesia, proportional random sampling. Structural...

10.18488/35.v11i4.3959 article EN Journal of Social Economics Research 2024-10-25

This study examines the influence of entrepreneurial leadership, business environment, digital literacy, and religiosity on performance micro, small, medium enterprises (MSMEs) in Pekanbaru, with innovative behavior as a mediating variable. Using sample 300 MSME entrepreneurs analyzed through Partial Least Squares (PLS) Structural Equation Modeling (SEM), research finds significant direct effects leadership (β = -0.204, p 0.047), environment 0.225, 0.007), literacy 0.139, 0.022), 0.271,...

10.62754/joe.v3i8.4717 article EN cc-by-nc-nd Journal of Ecohumanism 2024-11-12

This study aims to analyse the use of conflict management in view philosophy as an additional insight context social science and management, where with right including by paying attention philosophical aspects, it will foster new opportunities achieving goals for organisational development. Through a literature review approach, results show that through views can open up are considered be able solve conflicts effectively. By understanding managing well, organisations develop dynamically...

10.61132/ijems.v1i4.369 article EN cc-by-sa International Journal of Economics and Management Sciences 2024-11-16

This literature review discusses research related to business model innovation and startup sustainability. The shows that plays an important role in increasing profits value creation, which also helps startups survive a dynamic environment. Sustainable models, concepts such as approach emphasizes ethical practices accountability addressing social, environmental, economic impacts, consumer awareness technological play role. importance of the elements eco-conscious operations, particularly...

10.55927/fjsr.v3i11.12028 article EN cc-by Formosa Journal of Sustainable Research 2024-11-29

This study addresses the imperative to cultivate a generation of entrepreneurs in Indonesia who prioritize not just profit, but also ethical conduct, social responsibility, and sustainable practices. It investigates how integrating philosophical principles into economic education can foster these values Indonesia's youth. Employing qualitative research design, this critically analyzes relevant literature on philosophy, economics, education, along with Indonesian policy documents related...

10.61996/edu.v2i2.81 article EN cc-by-nc-sa Enigma in Education 2024-12-23

Sustainable tourism has emerged as a paradigm for reconciling the economic benefits of with need to protect environment and preserve cultural heritage. This study was aimed evaluate philosophies underpinning sustainable development in Indonesia. research employed qualitative methodology. Data collected through comprehensive literature review encompassing academic journals, books, government reports, non-governmental organization (NGO) publications. The data then analyzed using thematic...

10.61996/economy.v3i1.83 article EN cc-by-nc-sa Enigma in Economics 2024-12-26

Micro, Small, and Medium Enterprises (UMKM) play a vital role in the global economy, including Indonesia, where their functions definitions may vary across different countries. This research explores integration of Pancasila values fostering sustainable development UMKM emphasizing ethical business practices inclusivity. Conducted East Java, study involved 220 actors focused on analyzing influence Pancasila-based performance factors resilience. Using factor analysis, examines effects...

10.29210/020244570 article EN cc-by-nc-sa JPPI (Jurnal Penelitian Pendidikan Indonesia) 2024-09-25

This study is a conceptual review that examines the role of proactive entrepreneurial behavior in Micro, Small, and Medium Enterprises (MSMEs) relation to exploratory innovation, digital marketing strategies, business performance. The divided into several sections. First, literature focuses on attitudes. Second, research model propositions developed this are based previous research, such as relationship between proactiveness marketing, well MSME Proactive context involves initiative,...

10.38035/gijtm.v2i4.293 article EN Greenation International Journal of Tourism and Management 2024-12-17

Purpose: The aim of this study is to examine Digital technology can be used streamline business transactions, saving money and time. For example, if a company has branches in several cities, it no longer problem transfer any transaction fields. Theoretical framework: There are challenges for MSMEs players who need go digital, so they make adjustments these problems. This obstacle forces actors change their model fully digital form. Methodology: research the bibliometric. Data collection...

10.26668/businessreview/2023.v8i4.1553 article EN cc-by-nc International Journal of Professional Business Review 2023-04-13

The purpose of this study was to examine the influence human resource management (HRM) practice variables on performance, with organizational citizenship behavior (OCB) as a mediating variable. This research specifically uses social enterprise material due different characteristics from other organizations in terms governance, where commercial logic and are combined. quantitative approach, involving 100 worker respondents enterprises survey, see HRM performance OCB mediator. Based results...

10.18488/35.v10i3.3460 article EN Journal of Social Economics Research 2023-08-28
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