Digital innovation is challenging the traditional way of offering financial services to companies; so-called Fintech phenomenon refers startups that use latest technologies offer innovative services. Within framework Theory Planned Behavior (TPB) and Reasoned Action (TRA), primary purpose this paper develop a causal-predictive analysis relationship between Subjective Norms, Attitudes, Perceived Behavioral Control with Intention Use by companies. Partial Least Squares Structural Equation...

Background The expansion of the coronavirus pandemic and extraordinary confinement measures imposed by governments have caused an unprecedented intense rapid contraction global economy. In order to revive economy, people must be able move safely, which means that quickly detect positive cases track their potential contacts. Different alternatives been suggested for carrying out this tracking process, one uses a mobile APP has already shown effective method in some countries. Objective Use...

The purpose of this paper is to improve understanding Tourism Innovation by using a Uses and Gratification Theory model investigate tourist intention visit city after reading other users' valuations the destination on Mobile Applications. (U&G) was adapted factors which influence city. Satisfaction Experience were added as external variables U&G model. original Convenience construct for mobile tourism applications changed study. A survey carried out City. 261 users with different...

Purpose The aim of this research is to analyze the success digital transformation (DT) in management and performance organizations. To do so, role IT its ability integrate organizations that provide professional services with high added value for their clients are investigated. These require highly developed skills as they solve complex problems means depends on gathering knowledge from different sources (customers, public administrations competitors). This study analyses decisive...

New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi‐Fi services available in restaurants catering companies make it possible acquire in‐depth knowledge on complexity. In the present study, PLS‐SEM analysis was used analyze impact free access customer loyalty. Our results demonstrate that client satisfaction with networks has a direct Therefore, at sale should be updated order meet...

Technology has become the driving force for both economic and social change. However, recruitment of volunteers into projects non-profit-making organizations (NGO) does not usually make much use information communication technology (ICT). Organizations in this sector should incorporate digital platforms order to attract most well-prepared motivated young volunteers. The main aim paper is an extended Acceptance Model (TAM) analyze acceptance a technological platform that provides point...

This paper analyses the complexity of user behaviour when facing challenge using sustainable applications, such as Internet search engines. an acceptance model extended TAM (Technology Acceptance Model) with Trust added external variable. It was suggested that indirectly influences final Intention to Use perceptions Utility and Ease Use. To test proposed model, a survey carried out users from different geographical areas Spain ( n = 445). The second aim this study understand marketing...

Purpose The central objective is to determine the main components of a brand that become “beloved” in minds consumers applied football teams. Design/methodology/approach authors conducted quantitative causal study using partial least squares (PLS) with sample 824 participants an online questionnaire. Findings Brand love construct composed five dimensions: passion, connection brand, intrinsic rewards, emotional attachment and thinking frequent use. It also demonstrates consequences for teams...

With the advancement of technology, different approaches to make teachers' tasks more interactive and improve teacher teaching methodologies are becoming common. Additionally, students must feel motivated positively interact with these new methodologies. To understand initiatives, this paper aims identify adoption model a game-focused student response system. do so, theoretical framework hedonic-motivation system was applied Kahoot! which turns classroom into game show. For purpose, survey...

This study calls for an expansion of the scope educational research from superficial commitment and usage behaviour to more sophisticated levels Social Network Sites by undergraduate students, their influences on learning performance. The model is validated empirically using data a field survey most popular Site, Facebook. Partial Least Square (PLS) proposed assess relationships between constructs together with predictive power model. Overall, our results conclude that mutual exchange social...

The aim of this paper is to understand why shoppers who use smartphones make their purchases recommend shopping through channel. To do this, the influence main relational marketing variables on Word Mouth (WOM) generated by analyzed. model shows effect reputation, loyalty and quality (satisfaction, trust, affective commitment) WOM published after buying different things using smartphones. proposed explains background mWOM m-shopping based rela-tional (Satisfaction, Trust Affective...

This article investigates the influence of institutional pressure on digitalization and performance, exploring role consulting companies in their relationships. The study is based empirical findings administered to 600 firms using PLS-SEM FIMIX. theoretical framework presented this focused that play transfer digitalization. results indicate IP can be an effective tool strengthen and, addition, business performance. outcome reinforced when services channel process. Evidence from would help...

Purpose This study aims to investigate how ego‐involvement and the design of online services may be associated with affective commitment, making distinction between hedonic utilitarian services. Design/methodology/approach research uses partial least squares estimate parameters model. Findings reaches four conclusions. First, that visual aesthetics usability have a significant effect on desire continue using Second, becomes an important quasi‐moderator when engaging in web‐based...

This paper aims to investigate the factors which promote adoption of cloud-based technology. It strives for a better understanding impact corporate governance on this study concentrated executives in companies where use cloud computing may give competitive advantage. The main contribution work is propose model influence and other that determine A questionnaire was prepared after taking into consideration reviewed literature. sample consisted 164 technology from Southern Spain already new...

During recent years, public–private partnerships (PPPs) in the health sector have been an attractive alternative for improving healthcare services developing countries such as Peru. Therefore, it is fundamental to consider a comprehensive set of qualities, like HEALTHQUAL scale, when we measure dimensions service quality. Currently, no studies applied Peruvian hospitals. The purposes this study were (1) validate and evaluate application scale user satisfaction outpatient at two PPP hospitals...