The ability for students to work within a team environment has long been skill set prized by most marketing educators and practitioners. What not altogether clear is how best learn such skills. Some would argue that along with the “good,” there truly some “bad” “ugly” inherent in framework many use teach teamwork. authors of this study focus on group projects classroom. Results suggest need reexamine issue ensure are developing both discipline-related support

Purpose This study focuses on consumer choice behavior in the context of a new European Union (EU) member state by examining cognitive, affective and normative mechanisms preference formation for domestic vs imported products. Design/methodology/approach Data is drawn from survey 714 adult consumers. The research instrument included construct measures adapted previous studies. measurement model consumption was tested via covariance analysis. Once reliability validities were established,...

Store image has been measured frequently by means of structured scales. Some researchers exhort against the use scales for measurement this construct and recommend unstructured measures instead. They argue that are inadequate capturing "gestalt" associated with perception a store image. This research attempts, first time, to investigate empirically relative efficacy The results reveal two types have similar properties more correlated set self-reported behavioral measures. Thus practitioners...

Abstract Purpose – The aim of this research was to investigate how ethnocentrism and economic development within transitional economies affects the formation brand attitudes attitude toward ad. Design/methodology/approach Kazakhstan Slovenia were chosen as representative in early stages highly advanced. A random sample adults surveyed both countries USA, which served a control group. Questionnaires distributed that contained measures ethnocentricity (CETSCALE), (Ab) towards ad (Aad)....

Although retail operations traditionally have been considered poor candidates for international expansion, firms in mature markets are increasingly turning to as a means strategic growth. In this study, the authors examine how internal determinants affect ventures of large U.S. chains, comparing characteristics and domestic firms. The use behavioral internationalization paradigm develop model involvement, which serves conceptual framework study. Through logistic regression model, results...

Discount retailers and “category killers” are believed to be so detrimental the existing retail environment that many communities have fought their entry through zoning other regulations. However, authors suggest patterns of competition among different types more complex than previously believed. To understand this complexity better, they explore cross-sectional relationship structure for retailers. Contrary popular opinion, findings a positive association between number larger stores size...

Two trends in marketing higher education include (a) growing opportunities for intercultural encounters the classroom and (b) a concern about student academic honesty. Research regarding relationship between specific cultural measures honesty is sparse context of business programs education. This study surveys college students from 13 different countries their perceptions questionable behaviors concerning Hofstede’s commonly studied dimension individualism/ collectivism as direct test...

With the phenomenal growth of direct order marketing with Internet and catalogs as alternative channels, customers increasingly face more choices where to purchase goods services. This paper develops a formal consumer model explain channel switching behavior. Becker’s theory time allocation is expanded decision making between distribution channels. The final suggests that consumers tradeoff when deciding buy From this an indifference curve developed chooses channels on basis relative...

This research study examines the relationship between transformational, transactional and passive/avoidant leadership styles three dimensions of organizational commitment – affective, continuance, normative in two subsidiaries one multinational organization. The findings revealed that transformational has strongest impact on affective commitment, although also affects commitment. Transformational a significant positive affect Transactional continuance positive/avoidant negative

Sooner or later, most marketing and business students realize that today’s job market is competitive, challenging, requires substantial effort in order to pursue successfully. This article presents the authors’ observations, statistics, relevant academic literature, survey results concerning student search process. The research findings guide several recommendations for developing self-marketing skills, with perspective of teaching apply what they have learned their courses.

Basic and discipline-specific technological competencies are needed by marketing business school faculty, students, their employers. Integration of basic technologies is common easily accepted among younger students readily supported, at least philosophically if not practically, most schools. Conversely, many faculty face difficulties problems with integration new technologies. The authors propose that these likely due to limited budgets time, nonspecialized technical support, lack a formal...

According to both the popular press and academia, creativity is an important skill for business practice marketing education. This article addresses “What creativity?” “Can be taught or nurtured?” provides analysis of student perceptions about their levels creativity. The results indicate that students perceived as career. Marketing placed greater importance on than other found careers skills (e.g., writing, oral presentation, teamwork, etc.). It was also believed a can learned. Although...

The paper discusses the need for development of measures that can be used in an applied domain. It suggests scales differ from scientific research several ways. presents scale developed use by retail managers to assess store image. Unlike previous research, priorities included applicability managers.

Purpose The purpose of this paper is to examine the impact social media marketing on new venture performance utilizing Structure-Conduct-Performance (SCP) theory. Design/methodology/approach A survey approach was employed, and questionnaires were sent out representatives ventures established in previous six years at time data collection. Measures adapted from SCP theory measurement model examined. total 248 responses analyzed using structural equation modelling (LISREL 11). Findings results...

Purpose This study aims to examine how employee advocacy, via the value and credibility of their professional social media content, affects followers’ attitudes toward brand through mediating role parasocial relationships. Design/methodology/approach A quantitative research was used, questionnaires were answered by LinkedIn users who follow at least one person they consider be an advocate. total 390 responses analyzed using structural equation modeling. Findings The results suggest that...

Discount retailers and "category killers" are believed to be so detrimental the existing retail environment that many communities have fought their entry through zoning other regulations. However, authors suggest patterns of competition among different types more complex than previously believed. To understand this complexity better, they explore cross-sectional relationship structure for retailers. Contrary popular opinion, findings a positive association between number larger stores size...

Purpose The purpose of this paper is to theorize country-of-origin (COO) be important retail buyers in making purchase decisions. However, question has not been addressed the literature and leaves a critical gap determining how COO ultimately affects consumer options. Design/methodology/approach Retail buyer behavior empirically tested with both premium value brands from Italy. A sample was taken LexisNexis database provided 205 completed surveys. Construct scales were existing using...

ABSTRACT Service firms face different obstacles than merchandise when expanding overseas. This paper examines the challenges and responses of service that have expanded internationally. The findings indicate most cited problem is host government restrictions, closely followed by marketing related problems cultural differences. international ranged from increasing control to using external resources solve problems. It important managers be sensitized these examine history strategies used...

This research integrates current knowledge and theory to develop a model explain consumer decisions regarding the theft of intellectual property. The authors draw from both economic (household production crime) attitudinal (reasoned action store channel choice) theories address behavior with respect illegal downloading music. results indicate that no single individually describes consumers' choice buy or steal music; rather, cumulative approach is required. Specifically, (e.g., price, risk),...

Testing frequency has long been examined in the social sciences as an antecedent to student performance classroom. However, after nearly 70 years of study, results are inconclusive. Given developments computerized testing over last decade, professors now have ability create and conduct frequent tests without severely impinging on other duties. In this article, authors reexamine issue a marketing context, findings suggest that, under certain conditions, students tend perform better with more...

Based on an experiment among more than 2000 students in nine culturally diverse countries, this article investigates how the cultural characteristic of uncertainty avoidance moderates impact valence and intensity effectiveness antismoking messages. The results show that adolescents with high respond favorably to loss-framed advertisements benefit-framed advertisements, whereas opposite holds for those low avoidance.