A5010897582- Entrepreneurship Studies and Influences
- Higher Education and Employability
- Evaluation and Performance Assessment
- Service-Learning and Community Engagement
- Innovative Education and Learning Practices
- Higher Education Governance and Development
- Management and Marketing Education
- Organizational Learning and Leadership
- Family Business Performance and Succession
- Service and Product Innovation
- University-Industry-Government Innovation Models
- Innovation, Technology, and Society
- Social Science and Policy Research
- Management and Organizational Studies
- Complex Systems and Decision Making
- Global Educational Policies and Reforms
- Consumer Behavior in Brand Consumption and Identification
- Big Data and Business Intelligence
- Innovation and Socioeconomic Development
- Educational Leadership and Innovation
- Human Resource Development and Performance Evaluation
- Consumer Retail Behavior Studies
- Education, Healthcare and Sociology Research
- Higher Education Learning Practices
- Customer Service Quality and Loyalty
Oxford Brookes University
2005-2024
This study aims to amplify theory and practice at the marketing/entrepreneurship interface (MEI) by proposing a revision key concept of value creation. Advances in marketing research suggest that is co-created means multiple actors, who integrate their resources within ecosystems. study, therefore, investigates co-creation from MEI perspective. The based Lebanon, country encountering turbulence disruption, providing MENA context. In recognition local conditions, methodology contextually...
This paper reviews the concepts of loyalty and strategies both in retail leisure tourism — increasing integration into tourism. Through use case studies, details management views on strategic significance within a range UK-based organisations. It also specific practices. A series implications are derived from cross-evaluation studies.
This article assesses the role that middle managers play in creating and sustaining entrepreneurial institutions. To date little is known about this role, with attention favouring a more macro-level, top-down focus on institutional leaders, and/or micro-level, bottom-up individual enterprise champions. unidirectional strategies, we argue, provides partial understanding of drivers sustainable change. In its assessment, draws tests Trowler's social practice theory which argues for meso-level...
Experiential learning has gained in popularity over the past 20 years many fields and entrepreneurship education particular, where educators posit that it is essential. Delivery of experiential activities courses became extremely difficult nearly impossible some countries during COVID-19 pandemic due to government imposed lockdowns restrictions, forcing educational institutions adapt opted move their teaching online. How these changes impacted positively or negatively on students’ ability...
Enterprise education has been identified as suffering from fluctuating policy, inconsistent funding and faddish practice, thereby limiting the development of a sustainable community scholar-practitioners. In view these constraints, this article considers position often-isolated enterprise educators focuses on role networks play in supporting their professional hence domain itself. A case-based analysis draws social-constructivist concepts communities practice (CoPs) to analyse UK network,...
This study is set in the context of growing evidence a frustrated UK policy aim for fully fledged university third stream and particular issues stakeholder engagement, management, measurement resource allocation. Whilst knowledge transfer framed by discourse mixed metaphors, this research demonstrates conceptual practical value partnership metaphor, associated concepts common ground difference between partners. exploratory identifies shared different conceptions academic associate partners...