Purpose Considering the rapid adoption of social media among consumers and organizations, this study intends to examine impact online bundle promotions contextual interactions on impulse buying as encounter them synchronously. Hence, a research model is proposed with integration perceived transaction value, acquisition values, top reviews information, tendency emotional intelligence following stimulus-organism-response framework, promotional framing effect, theory selective attention....

Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas impact CSR consumer behavior is ignored recent literature. Further, most prior studies have investigated a philanthropic viewpoint, but importance achieving marketing-related outcomes something that to date, underexplored. Hence, aim present study investigate communication through media loyalty mediating effect consumers’...

Sustainable supply chain management (SSCM) is a new area of interest to scientists and industrial practitioners through which maintain productivity, reduce costs, enhance agility. SSCM especially important protect the environment pollution by heavy industries. It considers main stakeholder in minimizing carbon footprint during production, lowering emissions dangerous gases, reducing pollution. Considering aforementioned purposes, aim this study was explore relationships between top support,...

The following study first examined how consumers are influenced by social media advertising and what role vloggers play in influencer marketing. Secondly, the factors considered while making a final decision for purchasing traveling explored, affected destination image country of origin. aim research was fulfilled reviewing relevant literature defining exploring relationship among variables: vlog marketing, YouTube, Facebook, Instagram, Snapchat, E-WOMs, consumer travel intent, purchase...

Introduction: In an increasingly competitive manufacturing sector, companies are adopting innovative approaches, such as the Lean Six Sigma methodology, to enhance their operations, competitiveness, and sustainability. This study explores effect of methodology data-driven decision-making on sustainable practices. Methods: The employs thematic analysis clarify identify principle nodes themes, including Sigma, quality improvement, management front-line worker perspectives. aims deepen...

Online purchasing is increasing because customers are shifting to digital wallets and money, as these services provided by different microfinance other commercial banking sectors, online brands working in Pakistan support environmental sustainability. The objective of this study was demonstrate what extent low distribution charges transit time contributing impulsive buying when can use money Pakistan. conducted using survey research. Importantly, 650 questionnaires were distributed the...

This study investigates the impact of an organization’s response to poaching on employee productivity while considering mediating role organizational agility, contributing sustainability literature. The aimed explore three responses toward poaching, including constructive (CR), defensive (DR), and retaliatory (RR), productivity. survey-based approach collected data from companies in Pakistani service sector, essential step understanding sustainable human resource practices developing...

Corporate tax avoidance is planning strategies to use law and accounting standards reduce the amount of payable government that expected improve firm performance. Nevertheless, agency theory explains opportunistic behavior manager who can obligation by using various complex transactions fulfill their personal interest. Therefore, present study explores relationship between corporate It also identifies moderating role ownership concentration board independence in this relationship. Until now...

The results of the analysis show that perception service quality has a positive and significant impact on customer satisfaction. If is improved, then satisfaction will also increase. Service measured through various dimensions such as reliability, responsiveness, empathy, all which contribute to overall evaluation experience. brand image plays an important role in shaping Research found influence satisfaction, although its smaller compared quality. A can enhance customers' provided. shows...

The research study examines the impact of enterprise social media (ESM) on employees’ competence through mediating role knowledge sharing and moderating influence information relevance. was conducted with 272 respondents working in various educational institutions Multan City, Pakistan, using a structured questionnaire to collect data. findings indicate that positively affects competencies, plays significant this effect. also suggests relevance moderates relationship between ESM indicating...

Introduction: In the current landscape marked by swift digital transformations and global disruptions, comprehending intersection of digitalization sustainable business practices is imperative. This study focuses on food industries China Pakistan, aiming to explore influence cleaner production. Methods: Employing a cross-sectional design, data were gathered through online surveys involving diverse group employees. Special attention was given emergent phenomenon technostress its subsequent...

In today’s era of increasing environmental awareness, organizations need to consider the economics and management perspective in addition quality performance. Recent societal changes have led a significant digital revolution that has made it challenging for industrialized nations manage technology transfer. Organizations must integrate digitalization, technology, culture, sustainability survive this highly competitive climate. This study examines relationship between digitalization their...

Investors are influenced emotionally when making financial investment decisions. Investing paradigms largely ignore emotions, a phenomenon explored in this study. This study used survey to examine the relationship between emotional Finance (anxiety, happiness, and optimism), investor protection, market knowledge performance. real estate stocks have provided us with data. We found that plays significant role ensuring superior Anxiety, optimism strong indicators of higher-order construct...

Carrying with itself the most effective, efficient & cross-functional integrative capabilities, importance in adoption usage of ERP systems has significantly increased vibrant and dynamically responding business settings today. This study attempts to present system’s implementation success terms organizational impact, on time under allocated budget by qualitatively examining relationship each identified critical factors (CSFs) project’s enterprises a developing country, China, using...

This study examines the relationship between senior management turnover, wage structures, and organizational efficiency in banking industry Pakistan. Using secondary panel data from annual reports of commercial banks multiple regression techniques, finds that pay-performance sensitivity, R&D investment, firm age positively impact efficiency. At same time, higher expense ratios are negatively associated with CEO duality, board size have a relatively low on provides valuable insights for...

In the contemporary landscape of corporate governance, where organizations are increasingly recognizing importance not only generating profits but also contributing to societal progress and environmental preservation, there arises a pressing requirement for comprehensive financial index that accurately captures these multifaceted commitments. this study, we introduce novel sustainable finance utilizes Grey Relational Analysis (GRA) method comprehensively capture three fundamental dimensions...

The role of leadership in an organization’s parameters has been enhanced, especially uncertain environment. New environmental and sustainability laws social responsibilities are emerging. Corporates making continuous efforts to be sustainable excellent their performance. purpose this study is measure the impact servant on organizational behavior when work capacity mediates relationship from a cross-cultural perspective. We created three-variable survey containing 31 items collect statistics...

In a developing nation such as Pakistan, the textile sector is crucial for employment creation and poverty reduction. As result of digitization, standard industrial operating processes have altered. The study, which built on resource-based theory, seeks to determine how digital supply chain (comprised blockchain, internet things, big data analytics) influences operational performance. addition, relationship between innovative climate success has been analyzed. Data was collected from 270...

The current era has been going through significant transformations owing to the innovative technologies, digitalization, social media, and online business trends worldwide. In rapid dynamic environment, marketers are continuously focused on exploring new digital ways reach engage customers in agricultural industry. Therefore, marketing recognized as a critical tool for marketers, researchers, develop brand awareness, interact build customer engagement over longer periods. Consequently,...

In advancement of technology in the recent years also banking sector, this study has conducted for adding value and benefits customers. This to investigate attitude customers adoption Mobile Banking( M-Banking) Pakistan. Primary data collection been used based on five point likert scale from target population that are users Banking. Data were collected three hundred have account different public private banks. Convenience sampling technique study. proved known about advantages M more...

Purpose In this study, to empirically test the relationship between ethical organizational climate, inner life (IL) and satisfaction (LS) of employees, a field study was conducted on white-collar personnel working in service sector Istanbul region. The main purpose extract an approach that could be applied simultaneously boost LS customer orientation for effective delivery by organizations. Design/methodology/approach A two-wave time-lagged survey design used collect data over period three...

Workplace harassment is the most disliked behavior; it about entering others' private space. It has dangerous consequences if organizations do not control it. Perceived Incivility a low-intensity deviant behavior that tends to apply damaging may cause wide range of mistreatment. This study investigates effect workplace on organizational Cynicism in Pakistan, with mediation perceived and moderating role obstruction. Based sample research students from various fields institution types,...

Advances in information and communication technology, including the use of gadgets, have affected various aspects life, language development early childhood. This study aims to analyze effect gadget on children's development, especially childhood who experience speech delays. The research method used is qualitative with a descriptive approach, using in-depth interviews parents children as data collection technique. results showed that excessive gadgets without supervision can inhibit verbal...

Financial inclusion and financial performance have garnered considerable attention due to the demanding conditions prevalent in today's business landscape. Moreover, are considered as central issues assess firm of organizations marketplace. Thus, aim current research is scrutinize association with within banking industry four countries from South Asian Association for Regional Cooperation (SAARC) namely Pakistan, India, Bangladesh Sri Lanka. The data used was obtained secondary sources,...