A5017958522- Housing Market and Economics
- Transportation Planning and Optimization
- Urban Transport and Accessibility
- Color perception and design
- Consumer Retail Behavior Studies
- Building Energy and Comfort Optimization
- Consumer Packaging Perceptions and Trends
- E-commerce and Technology Innovations
- Urban Heat Island Mitigation
- Land Use and Ecosystem Services
- Impact of Light on Environment and Health
- Economic and Environmental Valuation
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Multisensory perception and integration
- Color Science and Applications
Shenzhen University
2023-2024
Minjiang University
2022-2023
The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used exteriors condominium buildings. Understanding these holds significant industry reference value urban planning authorities residential development companies. However, colour material aesthetic consumers facades have not received much research attention. To fill this gap, study empirically investigates within context Fuzhou, China....
New digital technologies are greatly affecting people's lives and dramatically changing marketing operations. Consequently, advertising, promotion more generally communications going through a major metamorphosis. Further, the rise of Virtual Reality (VR), Augmented (AR), advertising breaks boundary between physical world world. By means these technologies, may achieve new level promotion, branding consumer involvement. Therefore, it deems essential to investigate relationship AR behavior as...
This study investigates the interaction between accessibility of various urban public facilities and price space by analysing influence hospitals rail on housing prices. In recent years, with development social civilisation COVID-19, people have become increasingly interested in quality their living environment. makes medical convenience (hospital accessibility) a crucial element determining At same time, regard as one important means to access hospitals. Therefore, demonstrating intrinsic...
Finding an ideal residence in the city is a common and long-lasting topic for residents. Therefore, understanding value composition of urban residences consumer preference can assist other future consumers purchasing appropriate location. Similarity, this information helpful to municipal government planners determining use land, real estate developers choosing where develop commercial residences, relevant research community effects changes on land. Although study housing prices influencing...
Abstract The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings. This influence often reflected in transaction prices, allowing researchers to extract preferences and analyse their psychological states. However, there significant lack relevant research this area. Therefore, the first attempt explore urban for facades using housing price measurement system. It also conducts comparative analyses...