There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the impacts of their CSP strategies. Commonly used market measures, such as share price, or accounting return equity, are impacted by host other variables. These metrics do not provide necessary level detail for who want establish an optimal investment company. Further, academic...

Despite the growing need, nonprofit organization marketers have not yet fully delineated most effective ways to position charitable appeals. Across five experiments, authors test prediction that other-benefit (self-benefit) appeals generate more favorable donation support than self-benefit (other-benefit) in situations heighten (versus minimize) public self-image concerns. Public accountability, a manipulation of self-awareness, and individual differences self-consciousness all moderate...

This article provides a framework for simultaneously assessing the affirmative and defensive functions of Corporate Social Responsibility. It is based on integrating two traditionally distinct approaches to CSR: one views it as compatible with economic objectives, while other regards incompatible them. By bringing these together recognizing CSR's multiple functions, this analyzes how CSR can offer crucial advantage managers by providing means insuring financial performance against negative...

The market share of brands positioned using ethical attributes typically lags behind that promote related to product performance. Across four studies, the authors show situational factors heighten consumers' self-accountability (i.e., activation their desire live up self-standards) lead increased preferences for products promoted through attributes. They investigate predictions regarding in multiple ways, including examining moderating roles awareness discrepancy between a person's internal...

Journal Article The Nature of Slacktivism: How the Social Observability an Initial Act Token Support Affects Subsequent Prosocial Action Get access Kirk Kristofferson, Kristofferson Search for other works by this author on: Oxford Academic PubMed Google Scholar Katherine White, White John Peloza Consumer Research, Volume 40, Issue 6, 1 April 2014, Pages 1149–1166, https://doi.org/10.1086/674137 Published: 06 November 2013

Purpose Research examining corporate social responsibility (CSR) demonstrates a relatively consistent level of positive support by consumers. However, CSR is poorly defined and little known about the mechanisms which this response occurs. This paper seeks to understand how consumers define it can enhance overall value proposition for Design/methodology/approach The typology developed Sheth et al. integrated with qualitative data understanding these paths. Interviews were conducted through...

AbstractThere are two forms of advertising appeals for environmentally friendly products and policies: those that provide consumer benefit (e.g., cost savings) societal lower emissions). This research examines the role decision-making consumption contexts on efficacy each appeal. The results three studies indicate in where consumers experience heightened public accountability they more responsive to other-benefit appeals, private settings favor self-benefit appeals. We replicate this finding...

Tax deductibility has been recognized as a motive for charitable donations. This article considers donations purchases that consumers make, and it examines the effects of changes in tax (i.e., price donating) on The meta-analysis includes approximately four decades estimates elasticity giving. authors discuss implications policy makers marketers charities.

A strong reputation is widely acknowledged to be the most valuable asset of a firm, and sustainability has become an important component corporate reputation. Many stakeholders, from customers investors employees purchasing managers, report that factor in their decision-making processes. However, messages have ubiquitous–almost table stakes–for large firms. In such active marketplace, especially for firms who not pursued leadership positions, it difficult companies use create meaningful...

Managers are encouraged to develop deeper, collaborative relationships with NGOs as they execute their CSR strategies, and have benefited from guidance date that has focused on the dyadic between a single firm NGO. However, corporate in can include broader collaborations both other firms multiple NGOs. This article provides framework for examining range of collaboration opportunities managers matching strategies goals firm. The focuses specific employ help ensure returns investments maximized.

In Brief Study Design. Randomized, controlled, multicenter, investigational device exemption trial. Objective. To investigate the safety and effectiveness of first two-piece, metal-on-metal lumbar disc prosthesis for treating patients with single-level degenerative disease. Summary Background Data. For disease unresponsive to conservative measures, arthroplasty provides an alternative fusion designed relieve persistent discogenic pain maintain motion. Methods. After 2:1 randomization, 577...

ABSTRACT Consumers are generally supportive of firms that engage in corporate social responsibility (CSR) activities. However, consumers also largely unaware CSR activities and often use available information to infer CSR. The current study utilises in‐depth consumer interviews explore the influence firm size on perceptions both socially irresponsible behaviour through lens attribution theory. We identify two key emerging antecedents – trust expectations for engagement influenced by...

Research has demonstrated that consumers frequently engage in inference making when evaluating food products. These inferences can be highly inaccurate, leading to unintended, unhealthy consumer choices. Previous research examined the role of consumption settings from either an inter- or intra-attribute perspective. The current highlights extra-attribute inferences, which use corporate-level information make about product-level attributes. Across four studies, authors demonstrate existence a...

SUMMARY Charities and researchers have begun to adopt a much broader view of support; one that transcends traditional forms consumer charitable support behavior (CSB) such as donations volunteerism include cause-related marketing (CRM), charity events gaming. The current article builds upon this expanding by introducing typology CSB encompasses the breadth CSB. In doing so, provides direction for charities seeking garner additional from supporters, well means attracting new supporters using...