- Consumer Behavior in Brand Consumption and Identification
- Behavioral Health and Interventions
- Cultural Differences and Values
- Agriculture Sustainability and Environmental Impact
- Eating Disorders and Behaviors
- Nutrition, Genetics, and Disease
- Social and Intergroup Psychology
- Financial Literacy, Pension, Retirement Analysis
- Consumer Attitudes and Food Labeling
- Animal Behavior and Welfare Studies
- Dietary Effects on Health
- Religion, Spirituality, and Psychology
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Gender Diversity and Inequality
- Leadership, Behavior, and Decision-Making Studies
- Gender Roles and Identity Studies
- Housing Market and Economics
- Financial Markets and Investment Strategies
- Customer Service Quality and Loyalty
- Knowledge Management and Sharing
- Conflict Management and Negotiation
- Retirement, Disability, and Employment
- Wine Industry and Tourism
- Consumer Retail Behavior Studies
University of North Florida
2023-2024
Jacksonville University
2017-2022
Florida State University
2014-2015
Abstract Evidence shows alarming numbers of US workers nearing retirement insufficiently save for this next life stage. Moreover, many women invest too conservatively. This finding is particular concern as typically live longer than men do, and thus, rely on accumulated savings periods time. study extends work in the psychology investing by examining relationship between gender investment risk role financial self‐efficacy (FSE) plays. Data collected from 182 student subjects tested...
Research has demonstrated that consumers frequently engage in inference making when evaluating food products. These inferences can be highly inaccurate, leading to unintended, unhealthy consumer choices. Previous research examined the role of consumption settings from either an inter- or intra-attribute perspective. The current highlights extra-attribute inferences, which use corporate-level information make about product-level attributes. Across four studies, authors demonstrate existence a...
Abstract Religion is an indelible force in society, yet research examining its influence on consumption, particularly the context of financial well‐being lacking. Thus, this paper presents a conceptual framework factors influencing, and outcomes associated with, effects religion well‐being. Specifically, introduces aimed at understanding how influences decisions well‐being, both from consumer business perspective. Focus groups were conducted with consumers practitioners to support...
This research integrates literature on masculinity stress-the distress experienced as the result of a perceived discrepancy with male gender norms-with goal conflict to examine preferences for plant-based meat alternatives (PBMAs). Men experiencing stress are likely hold salient being masculine, which should lead less preference PBMAs. However, many these men simultaneously competing goals, such making ethical food choices, remain inhibited in favor focal goal. We argue that once highlight...
In 2021, the United States government provided a third economic impact payment (EIP) for those designated as experiencing greater need due to COVID-19 pandemic. With particular focus on scarcity and ontological insecurity, we collected time-separated data prior to, following, EIP examine how these variables shape consumer allocation of stimulus funds. We find that is positively associated with feelings which, interestingly, correlates
Purpose The current research contributes to the marketing literature by examining, and more importantly, better understanding a presentation format (i.e. PACE) in which caloric information is complemented with physical activity time required offset consumption. purpose of this paper systematically evaluate impact approach both actual simulated consumption settings while providing evidence its contribution healthier decision-making. This uncovered several important insights into how consumers...
Purpose This paper aims to introduce the implicit firm theory, distinguishing between belief that firms can (incremental theory) or cannot (entity readily change in response marketplace demands. It is proposed and shown, theory beliefs influence customer-engagement attitudes intentions. Design/methodology/approach Study 1 tests relationship self-theory knowledge-sharing attitudes. 2a differences incremental entity theorists failure. 2b examines blame attributions on post-failure loyalty. 3...
Abstract This research explores how charities can harness individuals' desire for self‐enhancement in their advertisements to boost volunteerism. Two studies examine the effects of advertising which promote either horizontal differentiation (appeals uniqueness, existing skills) or vertical status, skill acquisition) and these interact with consumers' self‐theories (incremental—belief changeable attributes through effort, entity—belief unchangeable attributes). Study 1 ( n = 183, 56% female)...
ABSTRACT The current research explores the influence of belief in fate on avoidance information about one's financial situation. Building areas consumer behavior and decision‐making, we explore how implicit beliefs money impact relationship between an individual's We find that fatalism positively predicts a greater likelihood avoiding (Studies 1a 1b). further evidence this effect is mediated by two scripts, defined as money, particular, avoidant status scripts (Study 2). In other words,...