Purpose Starting from the premise that there are critical issues should drive brand success, this study seeks to investigate way UK retail banking industry has sought build and sustain a strong by launching an internal marketing (IM) programme throughout its branch network. Also aims shed light on themes of branding in financial services relationship between IM branding. Design/methodology/approach The was qualitative exploratory nature, since aim explore managers' employees' views...

Abstract Introducing change into an organisation usually raises resistance from those who have the most to lose because of introduction envisaged change. This article looks at in management structure produced a large public organisation. The key successful was seen lie effective communication. customary cascading down information top rank and file managers found be ineffective when large‐scale structural reorganisation programme being introduced this led search for more ways partial answer...

The organizational long term success of promotional campaigns and the integration marketing communications are affected by effective use information communication technologies, including Internet. Today, Internet implementation in process is inexpensive, delivers instant international reach, offers great real time feedback, reaches millions people for whom web center virtually all communications. With social media on a rise, some may say that traditional practices as we know it phasing out....

Purpose The paper seeks to consider the findings that emerged from a preliminary study into Cypriot businesses and their attitudes behaviour towards corporate social responsibility (CSR). overarching aim of discussion is explore whether have realized opportunity using CSR build strong reputation, practice “embraced” adopted by many successful profitable corporations, or they ignore responsibilities do it at peril. Design/methodology/approach A total 4,000 questionnaires were given Employers...

Purpose This paper documents the motivations of modern corporations in issuing corporate social responsibility (CSR) reports to their stakeholders. It further demonstrates why these entities have suddenly become more moral or ethical. Design/methodology/approach An empirical methodology was used gather and analyse required information from companies drawn two sectors capital market. Findings The study results suggest that UK different reasons for CSR reports, instance; response an increasing...

Purpose Adding to competitive dynamics and sustainability literature, this paper aims examine the implementation of environmental protection initiatives within European fast-fashion clothing industry from perspectives Generation X Y consumers. The study primarily investigates whether consumers’ level consciousness impacts their purchase decisions consumption behaviour consequent strategic competitiveness effects on businesses. Design/methodology/approach methodological approach relied...

Purpose – This research aims to examine the importance of branding in Cyprus wine industry. Further, it seeks identify wine‐consumer perceptions and expectations as well main problems found

Purpose – This paper aims to illustrate how innovation typologies may lead cause-related marketing (CRM) success when applied services. Design/methodology/approach Hence, the identifies product/service and brand factors that underpin CRM success, undertakes an theory application in examines its theoretical practical significance. Findings The develops a conceptual framework serve facilitate success. Originality/value Intended contributions include: critical review of academic research...

Explores the relevance (practice) of strategic HR (employee development) to financial service arena and extent which it may be possible use as a means retaining external customers. There is at present little understanding way employee development practised within specific industries particularly its impact on instilling customer orientation aimed achieving retention. Presents some findings an exploratory study carried out in UK retail bank sector with aim shedding light onto principles...

Purpose The purpose of this paper is to provide an insight into some the present issues and concerns facing practice internal marketing (IM) in UK retail‐banking sector. Over years banks have moved from being supply‐oriented sales‐oriented their approach business more recently espoused notion becoming marketing‐oriented. In order achieve orientation it desirable that should adopt IM concepts procedures. Design/methodology/approach research study aimed at building theory area through case...

Abstract This paper discusses the findings of a qualitative study carried out in UK retail-bank sector on implementation Internal Marketing (IM). While overall aim is creation unified culture around values customer service, employee empowerment and service quality, evidence suggests that perceived enacted ways at times contradict such managerial rhetoric. The sheds light what internal marketing (its underlying principles within organisations studied), which banks studied use it order to...

This paper discusses findings from an exploratory study concerning internal marketing in the UK retail bank industry. In order to enhance efficiency and provide motivation employees many banks have adopted marketing. The adopts approach of first defining generic research area, then describing approach. It is concerned with identifying rhetoric as employed banks, second exploring practice reality practiced within banks. grounded Mason's view that theoretical positions or data explanations...

The article explores the ways in which internal marketing initiatives work a number of UK retail banks from point view both managers and employees. It suggests that although attempts to function as culture change mechanism, resulting organisational cultures rather than being homogenous united around imagery consumer service quality are fact fragmented, ambiguous contested by variety stakeholders.

Purpose It has been suggested that brands and products often assume a role in selfies (Ham, 2014) where the expression of provokes consumer emotions bring about greater engagement (Tsai Men, 2013) contributes to interactivity with brands. This study aims understand how selfie phenomenon could mobilize between target audiences, way be used as marketing tool by companies. Design/methodology/approach A netnographic research methodology was for current because it is method specifically designed...

The article sheds light on the relationship between internal marketing rhetoric and its practice within UK retail bank sector addresses a deficiency in current literature particularly terms of implementation. A practitioner view is explored through data generated by in-depth qualitative interviews with thirty-five branch managers twenty-one employees. study produced some interesting findings structured form relationships which highlighted distinct nature specific sector. This six emergent...

The concept of 'internal marketing' has received considerable coverage in the literature, but even its most ardent supporters have noted problems translating into reality. This paper discusses findings an exploratory case study carried out within 35 UK high street retail banks. Internal marketing is initiative adopted by organizations studied order to nourish a orientation.The implementation approach shapes nature and form internal communications that adopt. Even though banks intend...

Despite the large literature on wine sector and regional competitiveness their measures, scarce contributions test existence of a correlation between them. This paper bridges this gap by identifying drivers competitiveness, creating two global indices able to measure them examining level relationship. The analysis examines index (RCI) (WSCI), developed using Delphi methodology. Data was provided through semi-structured interviews with 40 stakeholders different provenance. research findings...