Purpose This paper aims to highlight the importance of analytics and its advantages in human resource domain using example Google, which has extensively used improve various aspects people management. Design/methodology/approach The discusses illustrates how it been successfully implemented by Google enable better decision-making. Findings Implementation area resources can make people-related decision-making objective, transparent data-driven and, thus, function “quantitative” nature....

Purpose The purpose of this paper is to explore the mediating role demonetisation in usage IT-enabled banking services (ITeBS). study extends theory technology readiness (TR) (Parasuraman and Colby, 2015) by incorporating behavioural intention actual ITeBS. Design/methodology/approach Based on TR encompassing impact demonetisation, examines functional relationship TR, usage. Structural equation modelling mediation analysis are applied a data set 474 usable responses. Findings confirms that...

In today's phygital world, the present study demystifies impact of perceived benefits Livestream shopping on purchase intention users toward fast fashion apparel aligned with theory planned behavior. The uniqueness is that it presents a novel stance by integrating stimulus-organism-response (SOR) and behavior (TPB) to propose comprehensive framework encompassing relationship between perceptions, attitude in case livestream shopping. It also extends model incorporating drivers- portal's...

The objective of the paper is to analyse immediate impact demonetisation on Indian economy along with analysing barriers in moving towards cashless and investigates influence economy. Scale was constructed for measuring effectiveness responses were asked only from people who earning an income any source. Exploratory factor analysis (EFA) confirmatory (CFA) conducted respondents followed by structural equation modelling path analysis. Results suggested that demonetisation's main motive lay...

Internet has transformed the manner in which banks interact with customers. The purpose of paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect relative importance usage attributes, i.e., type, transaction size, motivation use rate urgency. Conjoint analysis was applied estimate utilities for these determine existence consumer groups similar preference profiles....

Purpose : The purpose of this paper was to propose an Internet banking (IB) adoption model for emerging markets based on Indian framework. It explored the role accessibility, corporate image, demographic characteristics, perceived ease use, usefulness, self-efficacy, trust, and website quality in framing consumers' intention use IB. Design/Methodology/Approach Based existing literature, 31 predictor variables were tested study. Cronbach's alpha test factor loading estimates used assess...

The objective of the paper is to analyse immediate impact demonetisation on Indian economy along with analysing barriers in moving towards cashless and investigates influence economy. Scale was constructed for measuring effectiveness responses were asked only from people who earning an income any source. Exploratory factor analysis (EFA) confirmatory (CFA) conducted respondents followed by structural equation modelling path analysis. Results suggested that demonetisation's main motive lay...

This study aims to address the gap in technology adoption research by focusing on actual postadoption behavior consumer marketing and operationalizing construct of usage for IT-enabled banking services. The uses a rigorous two-stage scale construction validation process using partial least square-structural equation modelling. Results present article conceptualize measurement model as second-order formative-reflective with four first-order reflective constructs. also provides foundation...

Purpose Online health communities (OHC) can transform the healthcare industry, particularly in developing economies. Technology advancement and increased literacy pave way for these to become powerful tools empowering patients. The purpose of this study was empirically validate linkages between social support how it overarchingly influences patient compliance. Following theory, delineates from community affects patient–physician relationship (PERP) consequently compliance regarding treatment...

The celebrity endorsements have become a magic potion for all marketers today. Celebrity can be seen endorsing in almost television advertisements making it an India’s Rs 2,000-crore endorsement market. Though there are many studies about endorsements, but seems that is limited research the extent to which consumers’ purchase intention regulated by endorsements. purpose of this paper specify impact endorsers on intentions students as customers. Primary data collected from 146 respondents...

The purpose of this paper is to examine whether green banking initiatives taken by the Indian banks have increased their competiveness and financial performance or not. This study makes an attempt develop a conceptual model from literature sources. In order validate model, primary data was collected using structured questionnaire administered on employees banks. has been analysed applying exploratory factor analysis (EFA) multiple regression for competiveness. For analysing secondary...

This research investigates the impact of ephemeral content (short-lived content) on relationship between brand awareness; love and intention to purchase in generation Z. A 20-item questionnaire was developed by adopting scales from literature. Scale for short-lived conducting semi structured interviews with millennials. Structured equation modelling has been used analyse underlying relationships variables. Short-lived showed partial mediation awareness but stands as an unimportant factor...

This research investigates the impact of ephemeral content (short-lived content) on relationship between brand awareness; love and intention to purchase in generation Z. A 20-item questionnaire was developed by adopting scales from literature. Scale for short-lived conducting semi structured interviews with millennials. Structured equation modelling has been used analyse underlying relationships variables. Short-lived showed partial mediation awareness but stands as an unimportant factor...

The online service providers are endeavouring to harness the power of word mouth technique by giving customers incentives refer their friends and family way referrals programs. present paper seeks explore antecedents influencing consumer behaviour towards referrals. It further studies attitude perception clusters found: pragmatic, learned referrers, calculative exhibitionist. Factor analysis using principle component was employed on 133 respondents from Delhi-NCR region customer's examined...

The online service providers are endeavouring to harness the power of word mouth technique by giving customers incentives refer their friends and family way referrals programs. present paper seeks explore antecedents influencing consumer behaviour towards referrals. It further studies attitude perception clusters found: pragmatic, learned referrers, calculative exhibitionist. Factor analysis using principle component was employed on 133 respondents from Delhi-NCR region customer's examined...

Internet has transformed the manner in which banks interact with customers. The purpose of paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect relative importance usage attributes, i.e., type, transaction size, motivation use rate urgency. Conjoint analysis was applied estimate utilities for these determine existence consumer groups similar preference profiles....