In Ayurveda, Udan Vayu, a subtype of Vata Dosha, is crucial for regulating upward and outward movements within the body, affecting speech, breathing, energy, excitement, memory. This article examines physiological functions (karma) analysing its Ayurvedic descriptions aligning them with modern scientific principles in physiology, neuroscience, respiratory sciences. Vayu associated like vocalization, oxygenation, mental clarity, which correspond contemporary knowledge system, vocal cord...

Manasika Guna—Satva (purity), Raja (passion), and Tama (inertia)—are fundamental concepts in Ayurveda that characterize an individual's mental emotional constitution. These Guna affect personality, decision-making, psychological well-being. Satva signifies equilibrium cognitive lucidity, oversees vigorous energy action, whilst embodies ignorance stagnation. This article examines the impact of various on health, linking their characteristics to contemporary frameworks. An imbalance may result...

Kapha Dosha, one of the three primary doshas in Ayurveda, regulates structure, stability, and lubrication within body. Its equilibrium guarantees physical strength, immunity, emotional stability. Nonetheless, its depletion (Kshaya) or exacerbation (Vriddhi) disturbs biological balance, resulting numerous illnesses. This article examines expressions Kshaya Vriddhi framework Shadkriya Kala—the six phases disease progression. leads to desiccation, debilitation, compromised akin contemporary...

Vata Dosha, one of the three primary Doshas in Ayurveda, regulates movement, communication, and physiological processes within body. The equilibrium this element is essential for health, whereas its depletion (Kshaya) or excess (Vriddhi) results many illnesses. This article examines importance Dosha conditions Kshaya (reduction) Vriddhi (rise). presents as diminished activity, ineffective impaired physical processes, correlating with illnesses such peripheral neuropathy metabolic decline...

Purpose The objective of the present study is to model total supply chain cost (TSCC) an Indian grain in order understand and predict future outcome each different situations devise policies accordingly reduce TSCC. Design/methodology/approach system dynamics (SD) approach used TSCC chain, which takes care dynamic interaction variables. Findings major findings paper are reduced ratios scenarios. A nine scenarios evaluated, cooperative model, contract farming a collaborative based on...

Purpose – The purpose of this paper is to present different naming, packaging, and pricing strategies adopted by private label (PL) retailers in India. This study also aims identify preferred brand (PLB) categories, factors influencing their selection, the importance cues evaluation PLBs. overall important areas for future research PLBs wake organized retail growth an emerging economy (India context here). Design/methodology/approach based on in-store observations major Indian chains,...

Electrical stimulations of neuronal structures must ensure net injected charges to be zero for biological safety and voltage compliance reasons. We present a novel architecture general purpose biphasic constant current stimulator that exhibits less than 5.6 fC error while injecting 140 nC using 1.4 mA currents. The floating sources conveyor switch based system can operate in monopolar or bipolar modes. Anodic-first cathodic-first pulses with optional inter-phase delays have been demonstrated...

Purpose Decision aids (DAs) in online retail stores ease consumers' information processing. However, consumers do not use all decision purchase decision-making. While the literature has documented effects of individual or two at a time, no study compared efficacy multiple simultaneously. Also, very few studies have looked for with maximizing and satisficing tendencies. Hence, this aims to understand preferences maximizers satisficers towards during choice-making process....

This paper presents a novel approach towards the simultaneous Vt-assignment and gate-sizing problem. inherently discrete problem is formulated as continuous problem, allowing it to be solved using any of several widely available highly efficient non-linear optimizers. We prove that, under our formulation, optimal solution has Vts assigned almost every gate, thus eliminating need for sophisticated snapping heuristic. show that this technique performs dual-Vt assignment gate sizing in very...

Abstract Viral advertising has become a popular form of persuasive communication to promote brands on social media. Extant research viral focused mostly evaluating content characteristics as drivers virality, but very few studies have examined the potential influence consumers' personality variables that affect their information processing and subsequent ad‐sharing behavior. By taking consumer‐centric approach, two experimental were conducted examine how consumer's need for cognition (NFC:...

Purpose Collaborative filtering based recommender systems (CF–RS) are widely used to recommend products on consumers' preference similarity. Recommendations by CF–RS merely provide suggestions as “people who bought this also this” while, consumers unaware about the source of these recommendations. By amalgamating with social network information, e-commerce sites can offer recommendation from networks consumers. These embedded known (SRS). The extant literature has researched algorithms and...

Traditional Word-of-Mouth (WOM) literature shows that emotions embedded in advertising appeals or referrals/reviews influence consumer buying journey. However, there is a paucity of research exploring the distribution and impact emotional content "online" reviews (OCRs). Hence, this study, an attempt made to examine OCRs study discrete positive negative on perceived OCR helpfulness, by classifying them based their valence arousal. Further, inconsistency between star rating review qualitative...

Purpose This study aims to investigate the influence of Big Five Personality traits (i.e. openness experience, conscientiousness, extraversion, agreeableness and neuroticism) on young consumers’ intentions share branded viral video advertisements. Further, this also demonstrates that advertising appeal (informational versus emotional) used in advertisement moderates effects specific personality sharing ads. Design/methodology/approach A conceptual framework is proposed based Five-Factor...

In last few years the electronics industry has shown tremendous growth and is recognized as one of engines economic development not in India, but also whole world. The decade seen field information technology developed well developing countries including India. This growth, combined with rapidly increasing product obsolescence consumer choices, brought a new kind waste -- electronic or e-waste. ever-increasing very complex characteristics requires an equally set efficient processes to deal...

Stimulus artifacts inhibit reliable acquisition of biological evoked potentials for several milliseconds if an electrode contact is utilized both electrical stimulation and recording purposes. This hinders the measurement short-latency responses, which otherwise elicited by in implantable prosthetic devices. We present improved stimulus artifact suppression scheme using two simultaneous differential readout high-gain amplifiers. Substantial reduction duration has been shown possible through...

Previous research in the area of distributor performance proposed different scales, mostly western, developed country context. These studies also lacked consideration dynamic interaction between variables, which determine distributor’s performance. This paper proposes a composite Distributor Performance Index (DPI) to evaluate distributors’ based on at “Enables” and “Results”, taking system dynamics approach. The model results have been discussed validated, business marketing channel....

The authors develop a scale to measure individual perspectives on Corporate Social Responsibility (CSR) constructs based microfoundation theory. To the CSR scale, research methodology involved two stages (qualitative followed by quantitative research). In qualitative research, Focused Group Discussion (FGD) was conducted extract items for survey questionnaire development. Subsequently, analysis carried out. data were subjected exploratory and confirmatory factor (CFA). study sample comprised...