Journal Article Ludic Agency and Retail Spectacle Get access Robert V. Kozinets, Kozinets Search for other works by this author on: Oxford Academic PubMed Google Scholar John F. Sherry, Jr., Jr. Diana Storm, Storm Adam Duhachek, Duhachek Krittinee Nuttavuthisit, Nuttavuthisit Benét DeBerry-Spence of Consumer Research, Volume 31, Issue 3, December 2004, Pages 658–672, https://doi.org/10.1086/425101 Published: 01 2004

Experiential consumption is a topic of growing interest in the social scientific and managerial literatures. While consumer experience profoundly shaped by built environment, critical eye has been cast on oppressive nature themed environments. offering multisensory sensual opportunities, retail environments cater primarily to visual impulse have theorized both direct misdirect attention ways beneficial marketers. In this ethnography servicescape ESPN Zone Chicago, which theater encourages...

In order to understand the connection between development, marketing and transformative consumer research (TCR), with its attendant interest in promoting human well-being, this article begins by charting links US ‘exceptionalism’, ‘Manifest Destiny’ modernisation theory, demonstrating confluence of perspectives experiences articulations understandings contributions practice society. Our narrative subsequently engages rise social (1960s-) finally TCR (2006-). We move beyond calls for an...

Situated at the intersection of markets and development, this commentary aims to promote a cross-fertilization macromarketing Transformative Consumer Research (TCR) that directs attention sociocultural context situational embeddedness consumer experience well-being, while acknowledging complex, systemic interdependencies between markets, marketing, society. Based on critical review meaning development an interrogation various developmental discourses, authors develop conceptual framework...

Purpose Edible insects might be the meat of future. However, promoting as food, at least in western countries, is not an easy task. Segmenting consumers into various similarly behaving groups and targeting them separately first step to more successfully insect cuisine. By taking a cross-cultural perspective on topic entomophagy investigating impact different cultural settings, additional insights may revealed that can used develop marketing strategies. The paper aims discuss this issue....

Purpose In today’s highly globalized marketplace, it is increasingly important to understand why some consumers prefer luxury goods. This study aims further explore the relationship between consumers’ global identity, their perceived functional, individual and social value of intentions purchase luxury. Design/methodology/approach Samples from two substantially different cultures, USA China, were used proposed relationships in an intercultural context. Established scales adapted measure each...

Participation in community development is the key to promoting efficiency, accountability, and transparency resource allocations for development, resulting fewer problems of social inequality. Many 'participatory' projects, however, have not been successful arousing participation among members. In many such cases, cultural values norms are barriers. Approaches developed with little understanding local contexts may yield no incentive participate. Nevertheless, detailed mechanisms that operate...

Preference for imported products are often found in developing countries. A mixed method case study is employed to investigate why and when, using Thailand organic food as the case. In-store interviews (N = 67), two focus groups 16) an online survey with consumers screened knowledge of 965) reported. domestic country bias revealed, but co-existing a higher trust standards certifications developed Hence, countries' credible institutions competitive advantage that allows them compete similar...

Abstract Following an increasing interest in sustainable food systems, businesses have begun to look for ways incorporate sustainability practices into their business models and strategies. However, the ability follow through with ambitions is obstructed by attitude–behavior gap, a phenomenon that refers discrepancy between decision‐maker's attitudes beliefs resulting actions. This research studies (including motives intentions) of food‐related Thailand subsequent decisions conducting...

Salesperson attractiveness produces varied effects in consumer perceptions and behaviors particularly the retail bargaining context. However, little research has been conducted. This study, employing semi-structured interviews with sixty participants, explains roles of salesperson (i.e. aesthetic preference, power, marketing cues) that can influence different perspectives, from favor to fear, approaches negotiations cooperation or competition). Research findings enhance better understanding...

Purpose The purpose of this paper is to explore the nature customer deference service providers in encounters, and articulate its chief antecedents, experiences consequences. Design/methodology/approach Data were collected Thailand, using critical incident technique. A total 253 subjects share their being “deferential” (i.e. “kreng-jai” Thailand) during everyday encounters. Findings findings indicate that cultures which cultural norm kreng-jai) be considerate others, customers often become...

Cooking class travel (CCT) is a special form of food economy that emerging worldwide, especially in Southeast Asian countries, such as Thailand. CCT touristic activity with strong value co-creation characteristics, but it scarcely investigated on how tourists and hosts can work together to co-create the experience CCT. Thus, based theory, this study adopts rigorous content analysis approach inspect mechanism Results reveal framework for CCT—from resources practices final outcomes—offering...

The organic food market in Thailand is still at an early stage of development, only about 0.1% the domestic market. In Bangkok and a few other big cities, now available specialty stores upscale supermarket chains, twice price conventional mass-produced agricultural products. Hence, urban, well-educated, better-off families have access to can afford food. Many consumers fear being cheated when buying "green" products, but there lack research on role trust for adoption new Thai culture, strong...

Community development is a broad term used in various practices from policy to planning and action by different stakeholders civic leaders NGOs, business groups, educators, involved citizens (Community Development Journal, 2015). By general agreement, the United Nations indicates that it ‘a process where community members come together take collective generate solutions common problems’ (UNTERM, Essentially emphasizes bottom-up interdisciplinary approach focusing upon participation...