Consumers react differently to price. The purpose of this study was determine if price acts as a multidimensional cue for Korean students and how is related hedonic shopping value. Some consumers view high their economic status; others seek out bargains like share information with friends. Two product classes, clothing durable goods, were used in study. Price mavenism, negative cue, significantly value both categories goods. Value consciousness also positively groups. In the case clothing,...

This study examined adolescent consumer decision-making styles from the perspective of socialization. Adolescent consumers (n = 1,954) 29 high schools in a southwestern state returned usable survey questionnaires. As result cluster analysis and multivariate variance, three groups were identified labeled as Value-Maximizing Recreational Shoppers, Brand-Maximizing Non-Utilitarian Apathetic Shoppers. These subsequently compared to effects socialization agents social structural variables....

This study examines college students' global competence acquisition at a US and Korean university assesses the effect of cross- inter-cultural online projects implemented simultaneously both universities. The data were collected through pre- post-survey participating students. findings as follows: (1) overall, significantly increased intercultural communication skills knowledge other country, (2) among three antecedents, mass media had mixed effects on projects, (3) migration was identified...

This cross-cultural study illustrates how products selected for their basic similarities are distinguished in use by cultural context. Jeans, a product manufactured both South Korea and the United States, were as research stimuli. Subjects regular wearers of jeans, 32 whom from States 34 Korea. All females between ages 18 24, students at one two large metropolitan universities respective countries. Participants responded to four brands jeans similar appearance: U.S. (Levi’s Gap) Korean (GV2...

국내 윤리적 패션 상품 소비자들의 특성을 파악하기 위하여 그들의 구매 행동에 영향을 미치는 요인을 연구하였다. 패션은 환경을 해치지 않는 소재와 생산과정, 공정무역 등을 기반으로한 의식 있는 패션으로, 최근 들어 세계 패션계의 중요한 이슈로 부각되고 있다. 전 세계적으로 이에 대한 관심이 커지면서 관련 연구도 꾸준히 행해지고 있지만 대부분 서구 사회를 기반으로 한 것으로 한국 사회의 소비 행동을 이해하는 데는 한계가 따른다. 따라 본 연구에서는 상품을 번 이상 구매한 경험이 소비자와 없는 소비자 간의 차이를 규명하였다. 또한, 효과성 지각, 가치(Self-direction, Benevolence, Universalism), 사회적 책임감, 지각된 통제 요인, 체면 의식, 집단 동조 의식이 소비자의 상품구매 태도와 향후 일반적인 의도에 알아보았다. 자료수집을 위해 2009년 4월 20일부터 6월 7일까지 온라인과 오프라인을 통한 양적 조사를 실시했고, 편의표본 추출법을...

Although considerable research on brand loyalty has been conducted, few attempts have made to integrate the results of previous studies. This study focuses causal relationships among loyalty-related variables, such as consumer knowledge, product involvement, perceived risk, information search, and satisfaction, in an effort The purpose this was propose a model clothing formation considering five variables simultaneously, examine gender differences process formation. Participants were 505...

This study investigates the effects of benefits pursued to clothing on purchase intention wellbeing oriented apparel products (eco-friendly and health-functional apparel). Data were collected from a total 251 Korean females ranging 20 50 years old analyzed by SEM. Pragmatic benefit positively affected but aesthetical negatively eco-friendly apparel. The social influenced did not influence

The purpose of this study were 1) to subdivide sportswear consumers according consuming desire sports 2) identify the differences in lifestyle and benefits sought. data collected via a questionnaire from 312 consumer who have been purchased living Seoul. results as follows: Sportswear divided into four segments: mania, attractive body pursuers, passive followers, mind purifiers. Six realms such clothing, food, home & interior, leisure life, consumption sense values factor-analysed...

This study identified segments of Korean consumers female apparel and determined the relative importance various store attributes. Six hundred nineteen married women aged 20 to 59, from Seoul completed questionnaires regarding (a) benefits they sought apparel, (b) attributes stores selling (c) personal demographics. Data were reduced using factor analysis, categorized cluster analysis analyzed ϰ 2 tests, t-tests ANOVAs. Three identified: brand-oriented (33.2%), budget-oriented (40.4%)...

본 연구의 목적은 코로나19 이후 예견되는 지속가능 패션 소비의 나아갈 방향에 대해 논의하는 것이다. 문헌연구를 통해 소비와 포스트 코로나에 탐색하였으며, 빅데이터를 활용하여 발생 전·후의 소비에 대한 인식 변화를 분석함으로써 문헌연구의 예측방향을 확인하고자 하였다. 빅데이터 분석을 위한 키워드는 '지속가능 소비'로 설정하였으며, 수집기간은 시점인 2020년 1월 20일을 기준으로 이전 2년과 7개월로 총 2년 7개월이다. 텍스트마이닝을 통한 빈도 분석결과, 상위 10위 안의 지속가능, 패션, 친환경, 소비, 브랜드, 제품, 의류, 소비자로 8개의 단어가 전·후 동일하게 추출되었다. 50개의 키워드 플랫폼, 디지털과 같은 새로운 키워드가 추출되었으며, 온라인 5위로 상승되어 나타났다. CONCOR 이전의 지속가능한 소비 범주는 지속가능의 성장, 친환경 가치, 재활용의 시대, 서비스로 구분되었으며, 트렌드, 추구, 플랫폼 디지털 확대로 나뉘었다. 패션은 비대면 소비방식으로...

The purposes of this study are to identify the characteristics limited edition fashion consumers, analyze their purchase decision-making processes, and examine negative factors consumers' recognition toward products. A qualitative investigation was conducted by doing in-depth interviews with 11 selected consumers in twenties thirties who have actively purchased consumed results can be summarized as follows. First, there four sub-categories appearance management activity, acceptance trend,...

This study investigated slow fashion consumers from a human desire viewpoint in order to examine the psychological aspects of consumption. First, concept was defined. Second, this reviewed concepts found Oriental philosophies and applied them process identified fundamental that motivates fashion. Lastly, were examined through comparison external reasons given by interviewees regards personal motivation purchase products. Data collected in-depth interviews with 10 unmarried women 25 37 years...

The purpose of this study is to develop well-being lifestyle measurement. Data were collected from a total 251 Korean females ranging 20 50 years old. measurement items developed by focus group interview consumers. Through series exploratory factor analysis and confirmatory analysis, the 7 sub-factors 14 that construct final model identified: Health oriented eating habits, social welfare consumption, interest in health policy, self-esteem enhancement, sports activity, volunteer for local...

This study investigates the fashion lifestyles and effect on clothing purchase behavior by female consumers living in Mumbai India. Data were collected from 129 Indian women their teens to thirties analyzed factor analysis, cluster one-way ANOVA, Duncan test, <TEX>${\chi}^2$</TEX>-test, frequency analysis using SPSS 12.0. The results of this are as follows. Five factors lifestyle identified: consciousness, price orientation, advertisement/brand being aware others, tradition orientation....

This study analyzed female motives and psychological experiences related with high-heeled shoes. Data was collected through in-depth interviews seven females having more than forty pairs of Exploratory data are classified into physical aspects mental aspects, the meaning wearing shoes were derived discussed. First, shoes, participants tried to make an ideal appearance, 1) aesthetic illusion a longer, slender body 2) glamorous bodyline toned legs. Second, as follows: Wearing they felt...

The “genderless fashion” style adopted by 20 to 30-year-olds in Korea cannot be ignored the consumer fashion code. This study investigated self-images of Korean genderless consumers through in-depth interviews. Interview analyses confirmed that express their self-image clothing. As theoretical framework, this used Lacan''s concept desire classify types want express. results are classified into three subject types: those who pursue self-fulfillment, fulfillment from others, and endless a...

The purpose of this study was to analyze big data identify the sub-dimensions ethical consumption, as well consumption value associated with that changes over time. For study, were collected from Naver and Daum using keyword ‘ethical consumption’ frequency matrix extracted through Textom, for period January 1, 2016, December 31, 2018. In addition, a twoway mode network analysis conducted UCINET 6.0 program visualized NetDraw function. results text mining show increasing year-on-year,...

This study identified the characteristics of fashion rental service users as well analyzed their purchase decisionmaking processes. A qualitative investigation was conducted through in-depth interviews with 13 women in 20s–30s who have experienced renting items due to a high interest fashion. The results are summarized follows. need recognition stage ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness situational necessity, creation various styles....