During online hotel booking, travelers are exposed to numerous options, possibly making them feel overwhelmed with choices. Based on an booking scenario, two 2 × factorial design experiments (Study one: choice sizes amount of information; Study two: presentation information), each a sample 242 participants, have been conducted test the effect size perceived overload. The results find overload effects and associated internal mechanism, as well moderating information information.

Purpose Oppositional loyalty toward rival brands is prevalent. Although its antecedents have increasingly received scholarly attention, the literature rather disparate. Based on identity theory, this study aims to propose that oppositional a brand identity-driven outcome and provides unified framework for understanding formation activation of in influencing loyalty. Design/methodology/approach Structural equation modeling was used test theoretical based an online survey 329 community...

Purpose This study aims to investigate the promoting effects of quantity and quality online review user-generated photos (UGPs) on perceived usefulness. The research further tests hindering effect human facial presence in Design/methodology/approach Based samples restaurants a tourist destination Las Vegas, this used an integrated method combining machine learning algorithm econometric modeling. Findings Results indicate that number UGPs depicting restaurant’s food, drink, menu physical...

Abstract Cloud computing has achieved great commercial success to date, but its associated risks may impede firms from adopting it more effectively. This paper addresses the issue perspective of that use cloud and argues modularization firms’ internal IT systems play an important role in enabling their adoption services. We performed detailed empirical analyses employing a dataset containing 457 classified as small medium-sized enterprises (SMEs) well large enterprises. Our results mainly...

Purpose Oppositional brand loyalty (OBL) has become widespread and thus received growing scholarly attention in recent years. Although opposition behaviors have distinct manifestations, their differential antecedents remain underexplored. Drawing from the identity-based motivation model, this article aims to examine impact of identification disidentification on two dimensions OBL (i.e. avoidance trash talk) according different intensity activation levels (passive or active). In addition,...

The development of computer network has accelerated the social information, meanwhile lots security issues appeared. Therefore, it seems that much more effort should be made to enhance and precaution on when conducting application. This essay mainly introduces features primary threats faced by network. Finally, points out relevant measures for precaution.

This case analysis examines the acquisition of Nuance Communications by Microsoft, with a specific focus on its implications and impact both companies industry. The study reveals that Microsoft's strategic provides crucial support for advancements in artificial intelligence healthcare technology, thereby bolstering capabilities medical natural language processing, speech recognition, electronic health records. Consequently, this strengthens position sector. For Nuance, offers access to...

Social media have been awash with news and discussions of the COVID-19 pandemic. It is phenomenal to observe that social has focal venue for people express their reactions, opinions, interpretations pandemic, given presence mixed sources real information misinformation. Thus, it essential conduct professional assessments public views evolving nature. Our study aims extract assess insights into reflections sentiments topics on Twitter dynamics along timeline Delta variant. highlights...

In order to explore the effect of shoe clash on disposition intention high school students and its mechanism, first study investigated students' products, second uniqueness threat consumers' need for products. The results show that: impact product intentions is significant. plays a partial mediating role between intentions, moderating paths "shoe clash→uniqueness threat" clash→product intentions".

As the link between consumers and merchants, e-commerce platforms have problems that need to be improved.In particular, accuracy authenticity of information they provide cannot guaranteed, which will harm market fairness consumers' right know.To improve presence platform, C2B model big data are used, optimizing consumer shopping experience helping businesses develop in direction professionalism.Based on this research concept, article uses systematic literature method collects professional...