A5102878838- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
Henan University of Economic and Law
2022
Shenzhen University
2019
Zhengzhou Business University
2011
Tianjin University of Commerce
2005
The tourist experience is a core indicator of destination management for the comprehensive evaluation value. Tourist and inspiration are important concepts in stream research on marketing management. However, these relationships remained under-explored extant literature. This study examined impact under moderating familiarity. To achieve objective this study, data were collected online from 622 Chinese tourists. We employed partial least squares structural equation modeling (PLS-SEM) to...