Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding attendees' experience imperative for organizers because a predictor their future behavior. With economy concept Pine and Gilmore (1998), study identified four underlying dimensions (education, entertainment, esthetics, escapism) examined impacts these on vividity memory loyalty. Design/methodology/approach Data were collected from online surveys completed by...

Wellness tourism is a rapidly growing sector of the current thriving industry. The purpose this study was to investigate tourists’ motivation and its relationship with engagement loyalty at wellness destinations. Specifically, evaluated via four components: prestige luxury; novelty knowledge; self-development; relaxation escape. Tourists’ assessed from two perspectives: experiential reflective. confirmed impact on engagement, which consequently leads loyalty. present research provides...

Providing visitors with unique and memorable experiences is believed to be a competitive advantage of theme parks. The purpose this study was examine the impact park visitors' on their recollection-based memories, satisfaction, loyalty using foundation script theory. Surveys were collected from at Fantasilandia in Santiago, Chile. findings indicated that satisfaction partially mediated relationship between experience recollection, both recollection influenced behaviors. anticipated provide...

This study aimed to extend Mehrabian and Russell's stimulus–organism–response (S-O-R) framework consumer events. Physical environment staff interaction were evaluated as stimuli which impact event attendees' self-concept memory (organism), lead behavioral intention (response). Data collected from the surveys completed by 449 attendees of Armada event. The findings confirmed physical on memory, well mediation effect between intention. is a pioneer in application an extended S-O-R with...

Understanding the needs or expectations customers aim to pursue is priority of marketing communications. This study employed a theoretical approach identify and respond that consumers seek satisfy on fan pages. The customer were evaluated from functional, hedonic, social, psychological perspectives. A two-step confirmatory factor analysis was applied. All four need components make significant contributions overall Businesses in food service industry are advised build an emotional bond with...

Festivals and events as social gatherings have become an increasingly important sector of the tourism leisure industries. The present study applied identity theory to examine causal relationship between three mental stages experienced by event visitors: categorization (fundamental hedonic values), identification (social identity), comparison (self-esteem), well another two consequential factors (revisit intention electronic word-of-mouth). Data were collected at Harbin Ice Snow Sculpture...

Abstract Enhancing quality of life is one the primary motives for people to participate in tourism activities. Particularly, hiking has become increasingly popular recent years due its benefits on tourists' physical and mental health. Focusing context tourism, this study examined role perceived value their through engagement connections with nature. Data were collected from hikers Astraka Refuge between two mountains, Lapatos, Greece. The results indicated that influences nature, which...

Purpose In modern e-commerce and omnichannel management, consumers can utilize visual information delivered by augmented reality interactive technology (ARIT) to relate products view them worn on themselves. Accordingly, ARIT is increasingly common in online retail environments because this dynamicproduct imagery decreases the gap between offline shopping. On basis of construal-level theory (CLT), study not only examines system characteristics that impact perceived ease use usefulness but...

Abstract Emphasizing the importance of attendees' consumption emotion, this study investigates impact festival emotion on their psychological outcomes such as satisfaction, perceived quality life and loyalty toward festival. Structural equation modeling is used to test dynamics behavior its consequences. Results indicate that emotional has a positive relationship with overall which identified key predictor for life. The study's theoretical contributions practical implications are discussed...

Although many previous studies have investigated the information search behavior in some specific age groups of tourists, few them comprehensively examined relationships between cross-generational tourists and their preferences for various types trip-planning resources. This study aimed to fill this research gap. The authors employed correspondence analysis assess visually display correlations four generational groups—the Silent Generation (aged over 65), Baby Boomers 50–64 years), X 30–49 Y...

Gastroesophageal reflux disease (GERD) is one of the most common diseases. It mainly causes stomach contents to flow back esophagus, thereby stimulating esophagus and causing discomfort. From results our research, we intend provide general public with information related preventing gastroesophageal medical personnel on treatment care patients disease. This study aimed investigate association lifestyle habits perceived symptoms GERD in who underwent routine health check-ups. was conducted as...

The coronavirus disease 2019 (COVID-19) is spreading around the world, and Taiwan no exception. Faced with outbreak of epidemic, government immediately ordered a policy banning indoor dining. main purpose present research to extend Theory Planned Behavior (TPB) theoretical framework explore public perception toward dining on restaurant avoidance behavior during COVID-19 outbreak. An online survey was administered in pandemic from 25 May 8 June 2021; total 326 responses were collected by...

Online advertising has become a popular promotional channel that enables companies to effectively communicate with consumers. However, consumers may generate reactance toward online advertising, particularly the consideration of unique characteristics tourism products and services. limited studies have investigated topic in-depth from theoretical perspective. Reactance theory is foundational psychology framework which depicts human behavior regenerate control circumstance corresponding...