- Business and Management Studies
- Plant and soil sciences
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Agricultural and Food Production Studies
- Latin American rural development
- Technology Adoption and User Behaviour
- Entrepreneurship Studies and Influences
- Consumer Market Behavior and Pricing
- Agroforestry and silvopastoral systems
- Academic Research in Diverse Fields
- Knowledge Management and Sharing
- Artificial Intelligence in Healthcare and Education
- Innovation and Socioeconomic Development
- Web and Library Services
- Impact of Technology on Adolescents
- Crop Yield and Soil Fertility
- Cocoa and Sweet Potato Agronomy
- Media and Communication Studies
- Corporate Identity and Reputation
- Wine Industry and Tourism
- Customer Service Quality and Loyalty
- Food Chemistry and Fat Analysis
- Digital Communication and Language
Universidade Federal de Goiás
2016-2025
Universidade de Brasília
2020-2024
Cardiff University
2024
Universidade Federal de Uberlândia
2023
Universidad San Gregorio de Portoviejo
2022
Instituto Nacional de Investigaciones Agropecuarias
2019-2022
Fundação Getulio Vargas
2017-2021
Faculdades Guarulhos
2018
Universidade Federal do Ceará
2018
Universidade Federal de Jataí
2017
This study examines the short-term and long-term effects of various important determinants such as financial inclusion (FI), information communication technology (ICT), renewable energy (RE), globalization (GOB), economic growth (EG) on CO2 emissions in top 10 emitter countries OBOR region based collected data for years 2004 to 2019. employed CS-ARDL technique. Findings demonstrate a strong relationship between FI, ICT, both short-term. Renewable sources have been found emission reduction...
Purpose – The purpose of this paper is to measure the impact post type (advertising, fan, events, information, and promotion) on two interaction metrics: likes comments. measuring involved popular social media, Facebook Instagram, in business profiles five different segments (food, hairdressing, ladies’ footwear, body design, fashion gym wear). Design/methodology/approach method used was multiple regression analysis with an estimator ordinary least squares for 1,849 posts from companies...
Abstract Storytelling can arouse consumers' emotions and affect purchasing behavior through desires attitudes. While the marketing literature discusses storytelling, there is a lack of consensus because diverse conceptual operational definitions used. To untangle complexities consolidate fragmented knowledge about storytelling in marketing, this research examines how has addressed influence on behavior. The findings aid understanding topic been discussed from perspective consumer studies....
This paper addresses the evolution of Artificial Intelligence (AI) in scientific research and ethical integrity challenges that arise with its integration. AI has become an indispensable tool for researchers, accelerating discoveries optimizing processes. However, using these algorithms raises concerns about bias, transparency, accountability. The ability machines to learn create knowledge paradigms authorship credibility, putting ethics under new scrutiny. discussion emphasizes robust...
Language models based on deep learning showed promising results for artistic generation purposes, including musical generation. However, the evaluation of symbolic is mostly low-level mathematical metrics (e.g., result loss function) due to inherent difficulty in measuring quality a given performance subjective nature music. This work sought measure and evaluate excerpts generated by from human perspective, limited scope classical piano music In this assessment, population 117 people...
Social media and firm applications are two mobile service marketing mechanisms that rely on push or pull promotions to be effective. Literature, however, has yet uncover how the may complement each other when purposefully implemented. Our study examines this possibility in grocery industry over three months. First, we create manage a supermarket's Instagram profile, posting account (push promotion). Next, compare performance measures with third-party app (pull promotion), which provides...
Purpose Social media are channels of communication and relationship between consumers brands. In this paper, the determinants consumer engagement in firm-generated content on Facebook examined a higher education institutions (HEIs) context. Design/methodology/approach Data was collected from 1,981 brand posts 16 Brazilian HEIs thoroughly analyzed with seemingly unrelated regression (SUR). Findings The results indicated that type does not increase user's engagement. emotional content, other...
Purpose Consumer perception of corporate brand equity has primarily focused on product dimensions, neglecting considerations at the firm analysis level. Assessing brands requires different criteria relevant to competitiveness companies, such as their prominence, management and meeting society’s demands. In this sense, study aims develop validate a scale founded consumer perceptions, transcending industry boundaries comparing its relationship with companies' market share....
Millions of new mutations have been discovered largely due to advancements in genome projects, but characterizing their effects through traditional wet-lab experiments remains labor-intensive and time-consuming. Functional prediction algorithms offer a solution by enabling the efficient screening mutations, thereby saving time resources. The objective this study was develop competitive algorithm for predicting functional impact missense mutations. A unified database substitution matrices...
Objetivo: Este artigo tecnológico apresenta a avaliação econômica num mercado que intensificou o contato de humanos com animais durante período da pandemia, pet partir dos dados uma clínica veterinária. Métodos: Foram utilizados modelos lineares e binomial negativo para comparações entre os anos, SARIMA previsão semestral, análise conglomerado segmentação clientes. Resultados: Houve crescimento das operações em 2020 conservação 2021. Conclusões acadêmicas: Clientes, dois perfis encontrados,...
This paper addresses the evolution of Artificial Intelligence (AI) in scientific research and ethical integrity challenges that arise with its integration. AI has become an indispensable tool for researchers, accelerating discoveries optimizing processes. However, using these algorithms raises concerns about bias, transparency, accountability. The ability machines to learn create knowledge paradigms authorship credibility, putting ethics under new scrutiny. discussion emphasizes robust...
Resumo Influenciadores digitais são formadores de opinião virtuais que representam uma alternativa para empresas confiam na comunidade reunida em torno desses perfis como público-alvo divulgação. Esses indivíduos expandiram conceitos teorias consolidadas versam sobre o processo difusão inovações e fluxo comunicacional entre líderes seguidores. Pesquisas poder dos nas redes sociais estão nos estágios iniciais lacuna é a mensuração da sua capacidade influência engajamento. Este artigo...
Coffee agroforestry systems provide ecosystem services, the quality of which depends on management carried out by coffee farmers. This study evaluated provision four services (maintaining habitats, improving water quality, erosion control, and carbon stocks) certified non-certified farms. We studied 30 located in Turrialba Orosi using three different certification (Utz-Rainforest Alliance, Nespresso, Organic) some without certification. Certified more than ones; however, farms, activities...
Purpose -The purpose of this paper is to analyze the impact different types content viral marketing in a popular social networking site.Our research founded on recent studies which categorize posts Facebook.Design/methodology/approach -Data for 2583 eight profiles Brazilian beer brands were coded and analyzed.We used regression model Analysis Variance establish relationships among independent variables dependent variable.Findings -Two hypotheses supported.There was positive relationship...
Purpose: Posting content on social media by companies, especially smaller ones, is a reality; however, entrepreneurs still need to discover commercial returns from this content. Therefore, our study aimed evaluate the prediction of visual manipulation in posts small company's business results. Design/Methodology/Approach: Our research was conducted via quasi-experiment natural environment over 144 days profile that sells its products physical store and an app. Two types publication were...
Purpose Social entrepreneurship is a topical issue in the context of entrepreneurial intention. Our quantitative study seeks to explore complex and dynamic nexus ever-evolving landscape intentions, which results socioeconomic development through mediating influence knowledge. Design/methodology/approach The South Asian region was considered research population, considering its characteristics inclination toward social activities. required data were collected using an online survey...
This study analyses the relationship between drawing up of plans for start-ups (under five years age) and certain performance factors, such as survival, growth acquiring capital. The empirical approach uses a secondary database composed data from 1,819 Brazilian start-ups. was processed by multivariate analysis using three groups variables: dependent variable, planning an independent other demographic control variables. results indicate that does influence survival enterprises, particularly...
En la última década, teca en Ecuador es afectada por una enfermedad conocida como “muerte regresiva” y posiblemente dispersada escolitinos. Esta investigación tuvo objetivo evaluar condición ideal que garantice mayor cantidad de atracción recuperación escarabajos ambrosía, utilizando el método “troncos trampa”, son secciones tronco 20 cm longitud, expuestos a colonización hembras Para ello, plantación del Instituto Nacional Investigaciones Agropecuarias, se estableció un experimento...
As the world faces a paradigm shift driven by growth of information technologies and knowledge, educators will need to recognise impact that change on entrepreneurship learning (Luczkiw, 2008). In Brazil research alternative methodologies for education which should be utilised under this new environmental context is still incipient has provided few empirical results. Aiming fill gap paper describes assesses an experiential teaching strategy developed in Brazilian university. The main results...
Objective: Due to the lack of regularity from census in Brazil, proposal use alternative indicators is relevant. The population's income, primary information, a variable used studies different areas such as public policies, forecasting, and planning new business. However, on average, this information released every ten years Brazil; thus, it necessary explore frequency variables estimate income. In sense, study proposes predictive income model based technological communication...