Consumer adoption of renewable energies is an important step towards less carbon-intensive and more sustainable energy systems. But despite growing ecological awareness articulated preferences for green products, face slow rates diffusion in consumer markets. This has been hard to explain given consumers’ favorability the concept products that lower one’s impact on natural environment. study uses data from 254 homeowners Ireland investigate psychological process adopting a system – solar...

Purpose This research leverages an integrated framework that uses the technology acceptance model (TAM) and theory of planned behaviour (TPB) to analyse main drivers users' intention use food delivery apps. The purpose this paper is investigate consumer's willingness adopt online (OFD) using models' constructs extend them consider choices, convenience, trust effect perceived risks related coronavirus disease 2019 (COVID-19) pandemic as contextual factors. Design/methodology/approach study...

This article examines the interactive relationship between intangible, human capabilities (operant resources) and tangible, physical assets (operand in an era of global interconnectedness. It does so within context service-dominant logic challenge sustainability a world resource scarcity. Introducing object-oriented philosophy as alternative framework, this paper challenges ideas about superiority certain kinds resources while confronting pervasive culture demateriality marketing...

Two important domains of scholarly investigation over the last decade, competency development and networks, share common ground. These are also comprehended gainfully in terms their wider strategic underpinning. This paper first contends that competence is considered best particular strategy – structure-shared values constellation a firm. enables competence, including marketing to be understood deepening (within conventional function), broadening (marketing activity which must shared...

Purpose The objective of this paper is to explain the conceptual framework paradox. Design/methodology/approach adopts a theoretical approach. It outlines marketing's current and limited interest in notion paradox highlights difference between classic paradox, tension transactional relational marketing, Contemporary Marketing Practice (CMP) research program. Findings A future agenda for marketing speculated on, addressing issues such as likely domains exploration, methodology, well type...

Abstract Posthumanism is used as a collective term to understand “any discursive or bodily configuration that displaces the human, humanism, and humanities” (Halberstam Livingston 1995:vii, emphasis added). There are compelling reasons for introducing posthumanism consumer research. Consumer research often theorises technology an externalised instrument human creates, uses, controls. In 21 st century we beginning realise that, far from being mere tool, centre of critical thought about...

Marketing practice varies among firms. However, the prescriptive literature emphasises a universal view of practice, “one‐size‐fits‐all” view. This paper addresses issue explaining diversity in competitive space and over time. Diversity reflects existence different routes to high performance. time some combination change individual firm population In former case, is shaped by organisational change; latter disbandment founding firms population. Miles Snow’s typology taken as main point...

Any academic discipline with a closely associated area of professional endeavour is profoundly affected by the relationship between its theory and practice. Synchrony in practice adds value to management enterprise advance discipline. Mindful this assertion, article explores changing nature marketing. It examines current trends marketing which are occurring as result change markets, technology organisations. assesses state six subfields also considers developments related disciplines well...

Abstract Any academic discipline with a closely associated area of professional endeavour is profoundly affected by the relationship between its theory and practice. Synchrony in practice adds value to management enterprise advance discipline. Mindful this assertion, article explores changing nature marketing. It examines current trends marketing which are occurring as result change markets, technology organisations. assesses state six subfields also considers developments related...

This paper argues that the moderate success of policies aiming to stimulate uptake Sustainable Energy Systems (SES) in domestic sector is grounded a poor understanding ‘consumer’. The predominant economic approach behind most assumes improving cost-benefit ratio technologies via grants and subsidies providing sufficient information will automatically incentivise householders’ invest into SES. Yet, policymakers often neglect behavioural determinants such as attitudes, social norms or personal...

Zymoseptoria tritici , the causal agent of septoria blotch ( STB ), remains a significant threat to European wheat production with continuous emergence fungicide resistance in Z. strains eroding economic sustainability systems. The life cycle is characterized by presymptomatic phase (latent period, LP ) after which pathogen switches an aggressive necrotrophic stage, when lesions bearing pycnidia quickly manifest on leaf. As minimal knowledge possible role supporting resistance/susceptibility...

This article examines a number of issues in relationship marketing through the perspective competence-based view firm. It draws on data from 53-year case history firm Irish building materials industry. Relationship emerges this as significant market-related competence helping to enjoy preeminent position marketplace over five decades. Discussion focuses dynamic nature company – how intent, thrust and characteristics evolved 53 years eras firm's history. In context, customer loyalty is...

An effective climate change action involves the critical role that companies must play in assuring long-term human and social well-being of future generations. In our study, we offer a more holistic, inclusive, both–and approach to challenge environmental innovation (EI) uses novel methodology identify relevant configurations for firms engaging superior EI strategy. A conceptual framework is proposed identifies six sets driving characteristics two beneficial outcomes, all inherently...

The role of design and designers in new product development (NPD) has always been problematic complex its approach the extent involvement (Leenders et al., 2007; Murray O’Driscoll, 1996; Veryzer Borja de Mozota, 2005). As industrial profession seeks to confront challenges a recessionary environment, both designer led ‘intuitive’ NPD, marketer ‘systematic’ become outmoded (Cross, 2001; Martin, 2007). There is shortcoming, even ambivalence, NPD management literature as how involved (Cooper...

This article examines a number of issues in relationship marketing through the perspective competence-based view firm. It draws on data from 53-year case history firm Irish building materials industry. Relationship emerges this as significant market-related competence helping to enjoy preeminent position marketplace over five decades. Discussion focuses dynamic nature company – how intent, thrust and characteristics evolved 53 years eras firm's history. In context, customer loyalty is...