A5102782231- Consumer Behavior in Brand Consumption and Identification
- Media, Gender, and Advertising
- Management and Organizational Studies
- Gender, Feminism, and Media
- Management and Marketing Education
- Migration, Ethnicity, and Economy
- Culinary Culture and Tourism
- Entrepreneurship Studies and Influences
- Workplace Spirituality and Leadership
- Business Law and Ethics
- Gender Roles and Identity Studies
- Race, History, and American Society
- Job Satisfaction and Organizational Behavior
- Digital Economy and Work Transformation
- Halal products and consumer behavior
- Religion, Spirituality, and Psychology
- Fashion and Cultural Textiles
- Aging and Gerontology Research
- Social and Cultural Dynamics
- scientometrics and bibliometrics research
- Religion and Society Interactions
- Gender Diversity and Inequality
- Discourse Analysis in Language Studies
- Leadership, Human Resources, Global Affairs
- Effects of Vibration on Health
University of California, Santa Cruz
2023-2024
Amal Jyothi College of Engineering
2024
Film Independent
2023
Marquette University
2019-2020
The University of Texas at Austin
2008-2018
University of Richmond
2015
California State Polytechnic University
2005
Marketing and policy researchers aiming to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum effect, this engagement needs occur both within research process throughout complex knowledge transfer. The authors propose that a relational approach complements builds on traditional approaches. Traditional approaches employ bibliometric measures focus creation use journal articles by scholarly audiences, an important but incomplete...
Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects character, and “tribal” associations (e.g., race; Goffman 1963 ). Extant research has emphasized the perspective stigma target, with some scholars exploring how institutions shape stigma. Yet ways stakeholders within sociocommercial sphere create, perpetuate, resist remain overlooked. The authors introduce define marketplace as labeling, stereotyping, devaluation by commercial...
Abstract Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose guide scholars scholarship that extends current canon toward understanding race, racism, related racial dynamics as foundational to global markets central efforts. discuss nature, relevance, meaning offer thematic framework critically categorizes synthesizes extant on along following dimensions: (1)...
Race is a marketplace icon. How so? By holding true to an icon's defining characteristics: high visibility, divisiveness, and uncritical devotion. In this brief musing, we describe how despite its centrality market activities, race uncritically addressed in academic marketing research. We next introduce the Marketplace (RIM) Research Network, newly-formed interdisciplinary collective of scholars scholar-activists that seek break iconic standing bring greater equity markets by disseminating...
Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand transform insidious ways which race operates, authors examine its impact marketplaces how these effects are shaped by intersecting forms systemic oppression. They introduce critical theory (CRT) marketing community as a useful framework for understanding consumers, consumption, contemporary marketplaces. outline traditions utilized specify particular...
Abstract This article discusses a research study conducted to explore the relationship between entrepreneurs' values, definitions of success, economic stability, demographic characteristics, and their joy at work through three stated hypotheses. For study, we used convenience sample 280 entrepreneurs who responded 17-question survey. Utilizing respondents' definition found two different groups entrepreneurs: one that was labeled 'Cash is King'—defining success in relation financial goals—and...
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing marketplace equality. The present study addresses gap by offering theoretical privilege marketplace. Using Foucauldian approach power, we draw on discursive perspective legitimation...
Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is dearth of research examining how populations experience the marketplace. In an attempt better understand ways in which utilize consumption practices means developing expressing racial identity, this study examined lived (black white) women. Findings phenomenological indicate that consumers engage with marketplace assuage...
As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call action for international advertising researchers also reassess how engage analyze race. Our goal is threefold: (1) provide an abbreviated assessment of current body literature involving race summarize its insights lacunae; (2) expand conceptualization currently held in research by proffering racial aesthetics framework that examines what it reified through...
Abstract: The Global and International Perspective Section’s contributing editors introduce the article they curated for this issue: Art of Creative Collaboration: Exploring Link between Quality Collaborations, Psychological Safety, Marketing Effectiveness .
A two-stage research project utilizing grounded theory was conducted with 134 entrepreneurs to better understand their motivational factors. Utilizing spiritual concepts, researchers were able discover a deeper understanding of the entrepreneurs. Initially, three distinct modalities identified, which expanded into five: ‘ Make me Whole,’ ‘Soul Seekers,’ ‘Conflicting Goals,’ ‘Mostly Business’ , and Strictly Business ’. Respondent comments that represent each these are presented indicate...
Mixed-race representations have become increasingly evident in marketing communications through the use of celebrity spokespersons like Misty Copeland and Halle Berry. This study explores sociocultural ramifications ways which marketers represent multiracial identity. Through an interdisciplinary review pertinent literature, authors create a theoretical framework for understanding limitations visual representations. A temporal model discerning identity emerged by combining critical discourse...
Purpose The purpose of this paper is to examine the differences between entrepreneurs who see a connection spirituality and work those do not. Design/methodology/approach Data are collected analyzed in two stages from in‐depth interviews 112 entrepreneurs. Key differentiators explored related money, ethical decision making, definition success, entrepreneurs' desire live an integrated lifestyle. Findings No significant found groups along key demographic attributes; however, when applying...
This study qualitatively examines the synergetic relationship between identity projects and marketplace. The sample consisted of 20 men ages 18 29 years; 10 self-identified as black, white. Consumers must navigate multiple sites identification that constantly shift in importance involvement. To more closely reflect actual consumers, this incorporated gender orientation, age, race into an intersectional analysis. By taking a “true-to-life” approach to consumption/identity research, project...
The timing of this special issue on marketing and managing racial dynamics could not be more befitting. world finds itself amid a public health crisis that is disproportionately killing minorit...
This qualitative exploratory study is based on interviews with 35 entrepreneurs spirituality and work. Specific questions included (1) What visible actions behaviors do employ to espouse in their organizations, especially employees, suppliers customers? (2) How define at work? (3) integrate personal spiritual values into organization's culture? Information from the was organized using Atlas.ti software, resulting an interesting conceptual framework of work.All who embraced found a way it...
Deconstructing Hegemonic Masculinity:Understanding Representations of Black and White Manhood in Print Advertising Kevin D. Thomas (bio) Introduction masculinity is a symbiotic construction. Left to its own devices, hegemonic would collapse upon itself because it no longer be able support the weight myths which built. It only through relationship with other socially constructed concepts that thrive. Most notably, derives meaning power dichotomous interaction femininity, particularly ways...
Many proposals for future power systems warships are extant. Anticipated improvements in capability, operating economy, and signature reduction may not be uniquely associated with these systems. Alternatives available constructing variable speed drives prime movers ships electric drives. These alternatives open new design possibilities.
The discursive turn from “yellow peril” to “model minority” has been neither perfectly linear nor fully realized. Nor the current dominant positioning of Asian Americans as model minorities que...
Abstract In this panel discussion, we explore various ways that academics can advance work related to GenderS, intersectionality and inequities so it has impact within academia in society. Panelists offer practical insights, relate challenges doing work, suggest avenues for alternative yet impactful dissemination of work. The purpose is demonstrate how those interested supporting or working space might move from being allies advocates accomplices.