A5047597332- Digital Innovation in Industries
- Corporate Governance and Management
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Organic Food and Agriculture
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
- Food Waste Reduction and Sustainability
- Environmental Sustainability in Business
- Culinary Culture and Tourism
- Linguistic research and analysis
- Sex work and related issues
- Marketing and Advertising Strategies
- Wine Industry and Tourism
- Blood donation and transfusion practices
- Digital Communication and Language
- Service and Product Innovation
- Digital Economy and Work Transformation
- Management and Organizational Studies
- Water Governance and Infrastructure
- Global trade, sustainability, and social impact
- Sexuality, Behavior, and Technology
- Consumer behavior in food and health
- Cambodian History and Society
- Swearing, Euphemism, Multilingualism
University of St. Gallen
2015-2024
University of Southern Denmark
2016-2019
Korean Consumption Culture Association
2019
Helios Dr. Horst Schmidt Kliniken Wiesbaden
2014
Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects character, and “tribal” associations (e.g., race; Goffman 1963 ). Extant research has emphasized the perspective stigma target, with some scholars exploring how institutions shape stigma. Yet ways stakeholders within sociocommercial sphere create, perpetuate, resist remain overlooked. The authors introduce define marketplace as labeling, stereotyping, devaluation by commercial...
Abstract Consumer movements strive to change markets when those produce value outcomes that conflict with consumers’ higher-order values. Prior studies argue consumer primarily seek challenge these by championing alternative values or pressuring institutions market governance mechanisms. Building on and refining theorization regimes, this study illuminates a new type of movement strategy where consumers collaborate construct object pathways. The draws from ethnographic fieldwork in the...
Certain practices are excluded from markets, even though they may contribute to more sustainable systems. Other integral markets despite their highly detrimental impacts. This study investigates how alternative in the food sector became integrated into market through normalisation processes. Using a qualitative approach, it examines processes by which practices, including recovery, distribution and consumption of waste, went being mainstream becoming normalised within it. Normalisation...
Consumers, retailers, and public policy makers all strive to engage in sustainable behavior. However, such actions often conflict with existing regulatory, normative, or cultural-cognitive structures, preventing legitimation on a broad scale. This article shows how activist consumers initially tackle the problem of food waste through practice—namely, dumpster diving—that is at odds marketplace leading practice's marginalization stigmatization. dialectical adaptation strategies that alter...
The dominant social paradigm (DSP) defines the basic belief structures and practices of marketplace actors is manifested in existing exchange structures. Sustainability – a so-called megatrend challenges DSP by questioning its underlying assumptions, resulting tensions or conflicts for different actors. This study examines specific case an alternative market arrangement that bridges between environmental concerns. Ethnography context retail food waste disposition reveals experienced several...
Purpose The purpose of this paper is to investigate a form indirect comparative advertising in which an advertiser makes it clear specific brand being referenced without explicitly naming (implicit referencing). This extends existing theories and adds conceptual facet frameworks advertising. Design/methodology/approach Following calls for research beyond US contexts, uses interpretive approach, namely, textual analysis as established by Barbara Stern, analyze two Swiss cases implicit...
Purpose – The purpose of this paper is to take a strategic perspective on how MNEs in the retail sector decide enter new market. Drawing transaction cost theory, contingency approach and resource-based implications interplay between global strategy, cultural distance entry mode strategies are examined by means an analysis Carrefour’s expansion. Design/methodology/approach To account for shortcomings prior research, hypothesis relationship modes tested empirically using sample 44 foreign...
Prior research has yielded insights into how market actors generate permanent, institutionalized structures. Investigate the emergence of a temporary marketplace, characterized by flexible socio-material constellations. We draw on ethnographic data collected within refugee aid initiative, which assembled during in 2015–2016, and was response to failure institutional map out process through individuals are collectively moved respond form social networks, engage market-making practices....
By means of an ethnographic approach, this research examines perceptions fairness and consumer behavior in emerging nonmonetary sharing system. In contrast to market exchanges, which are defined by clear rules principles reciprocity, the redistribution goods a "sharing" context is many cases less institutionalized thus open contestation. We draw on concepts from institutional theory map out interplay different partly contradicting system explain how those negotiated synthesized. explicitly...
Abstract Most relatively affluent consumers are fighting a losing battle with material disorder in their homes. No matter how hard they try to rein it in, always comes out on top. We argue that part of the continued obduracy is because its messy understanding. clarify disorder’s muddled conceptual boundaries by theorizing from an ethnographic investigation who recently dealt through decluttering Leveraging twin analytical lenses we label possessive materialist and post-materialist lenses,...
The contemporary German food market is marked by a large number of items on retail shelves—the choice and abundance products stand in sharp contrast to the 1950s. We conduct qualitative, interpretive analysis archives magazine from West Germany between 1949 2014 understand changes has undergone. Drawing category research, we discover three inter-related dynamics that contribute change market: member proliferation, valorization, entanglement. then discuss implications theorize how they drive change.