A5078092035- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
- Sharing Economy and Platforms
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Tourism, Volunteerism, and Development
- Usability and User Interface Design
- Customer Service Quality and Loyalty
- AI in Service Interactions
- Cruise Tourism Development and Management
- Knowledge Management and Sharing
- Corporate Identity and Reputation
- Social Media and Politics
- Smart Cities and Technologies
- Consumer Retail Behavior Studies
- Geographic Information Systems Studies
- Information Architecture and Usability
- Halal products and consumer behavior
- Religious Tourism and Spaces
- Human Mobility and Location-Based Analysis
- Digital Communication and Language
- Sport and Mega-Event Impacts
- E-Learning and Knowledge Management
- Service and Product Innovation
- Wikis in Education and Collaboration
HES-SO University of Applied Sciences and Arts Western Switzerland
2019-2024
HES-SO Valais-Wallis
2023
Henley College
2017-2020
University of Reading
2017-2020
Bournemouth University
2013-2016
Fernando Pessoa University
2015
Università della Svizzera italiana
2004-2012
Purpose – Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore core components smartness present a framework for development smart tourism destination. Design/methodology/approach The explores through case study analysis well-established cities. Findings conceptualises and argues ICT, leadership, innovation social capital supported by human are smartness. Although ICT critical enabler destinations, it insufficient on its own introduce combination hard soft within...
Purpose – This paper aims to focus on the reason why hoteliers choose be present in online travel agent (OTA) and social media web sites for sales purposes. It also investigates technological human factors related these two practices. Design/methodology/approach The research is based a survey sent wide range of hotels Swiss touristic region. empirical analysis involves specification ordered logit models exploring importance (in terms sales) both agent, Booking.com . Findings highlight...
Purpose The impact of digital technology in the wider travel field has been substantial and significant, changing both competitive landscape businesses behavior travelers. However, we are now on cusp new developments encompassing cloud computing, blockchain, internet things (IoT) above all, artificial intelligence (AI), which predicted to disrupt business consumer sides several industries – included. This study aims frame this upcoming transformation within a human-centered approach where...
The purpose of this paper is to develop a framework that describes the characteristics and underlying drivers publically shared electronic word-of-mouth (eWOM) for destinations. Tweets about destination were collected while hosted hallmark event over 5-year period (2011–2015). In each year, interactions on Twitter analysed using macro meso-level social network analysis identify structure hubs eWOM activity. A K means clustering algorithm was then applied create clusters nodes with similar...
Research suggests that festivals can promote a destination via online word-of-mouth (eWOM) on social media, even though the nature of this effect is not yet fully understood. Using combination Social Network Analysis and text analysis (qualitative quantitative), article examines eWOM at tourism (Bournemouth) when festival (Bournemouth Air Show 2013) staged. The Communities Interest interactions Twitter were captured analysed to understand structure content eWOM. Findings indicate key users...
Voluntourism as a form of philanthropic tourism has become an increasingly popular research topic but there is paucity literature on the complex interplay between voluntourism and internet. Specifically, sparse evidence how internet mediates ideas representations voluntourism. Building prior in information search field, we examine online representation South Africa – destination for voluntourists. Querying engine using combination keywords, retrieved 600 web pages, which were stored analysed...
Purpose The concept of “regenerative business” is thriving in current business literature. present study seeks to contribute the academic debate by investigating nature and scope regenerative hospitality, here seen as a steppingstone tourism. Design/methodology/approach Exploratory with goal understating nineteen semi-structured interviews academics, consultants self-proclaimed hoteliers were conducted. Findings Results provide hospitality framework move from sustainability paradigm towards...