Purpose Technology 4.0 comes with a challenge to understand the degree of users’ willingness adopt digital transformation. Metaverse, being transformation, enables real-world activities in virtual environment, which attracts organizations new fascinating technology. This paper thus explores uses and gratification factors affecting user adoption recommendation metaverse from management perspective. Design/methodology/approach The study adopts mixed approach where structural topic modeling is...

Purpose The metaverse, which is now revolutionizing how brands strategize their business needs, necessitates understanding individual opinions. Sentiment analysis deciphers emotions and uncovers a deeper of user opinions trends within this digital realm. Further, sentiments signify the underlying factor that triggers one’s intent to use technology like metaverse. Positive often correlate with positive experiences, while negative may issues or frustrations. Brands consider these implement...

Individuals are motivated to switch alternatives when their existing retailers do not meet expectations. The study intends examine the factors affecting decision of consumers walking out physical stores and opting for metaverse shopping through PPM (Push, Pull, Mooring) framework. data is gathered using a structured online questionnaire Google Forms SMART-PLS software used evaluate results. revealed that expectation disconfirmation alternative attractiveness both significantly impacted...

Purpose The metaverse is considered an evolution of the Internet, and it engages users with digital content more seamlessly due to its enhanced immersion diverse applications. current study examines factors affecting intention adopt metaverse. Existing studies on were found insufficient in explaining users’ metaverse, for which companies are investing vast amounts money implementation. fills research gaps literature applies UTAUT2 (Unified Theory Of Acceptance And Use Technology) PAD...

This study examines the factors that impact purchase intention of electric vehicles (EVs) in emerging economies like India. By employing Push, Pull, and Mooring (PPM) theory, this contributes to existing literature by shedding light on influencing EVs. In first stage study, twitter text mining was conducted extract main topics discussed about The second involved a focus group discussion condense identified into key Finally, choice-based conjoint analysis employed third phase comprehend...

Purpose Recent growth of metaverse adoption has impacted the nonfungible tokens (NFTs) which is becoming increasingly attractive. Recently, researchers have explored NFTs in platform. However, considering risk involved transaction, need for trust on NFT transaction arises. Drawing transfer theory, this study aims to fill gap by investigating process from platform and online payment. Moreover, moderating effect perceived effectiveness dispute resolution (PEDR) between explored....

Manufacturing industries having EOT cranes at various workplaces throws challenge for crane operators every day safe operation in complex and hazardous work envelope. Operators' mistake due to ignorance or improper training sometimes lead devastating situation like loss of human life, equipment property damage. The current study proposed a systematic investigation into the errors involved mitigation approach. Error identification prioritization are done using Hierarchical task analysis...

Overhead cranes in manufacturing industries are generally operated manually or by some orthodox control methods. The crane operator focusses on reducing the undesired oscillations developed during movement and make trolley location converge to desired position precisely. In this study, a self-tuning neuromorphic controller technique is used for online adaptive of non-linear crane-mass system applying linear quadratic regulator controlling swing motion with an ability adapt itself varying...

The success of a branded apparel industry in the long run depends on whether customers are purchasing products. However, one biggest challenges is to influence customers’ decision purchase various apparels available market. Our study addresses challenge by: (a) examining role that branding plays decisions for apparels, and (b) providing managerial implications promote purchases apparel. follows stimulus-organism-response theory uses structural equational modelling test developed hypotheses...

Purpose The study intends to evaluate students’ intention shift from cash payment mobile system for academic fee payments through push, pull and mooring framework. Push factors comprise risk service-related factors, consist of subjective aspect-based include cost cognitive factors. Design/methodology/approach Sample the consists around 296 undergraduate postgraduate students different higher educational institutions located in India. questionnaire data collection comprises 21 Likert...