Companies are becoming increasingly involved in corporate social responsibility (CSR) to enhance their self- rather than public interests, and this has made CSR ambiguous when considering organizational goodwill. This study therefore investigated the relative effects of motivations on brand advocacy while psychological distance as a moderating variable. Two between-subject experiments were conducted using coffee shop customers United States participants. The findings revealed that...

This comprehensive bibliometric study investigates Sustainable Supply Chain Innovation (SSCI) research, examining its evolution, identifying key contributors, and unveiling emerging trends. Analyzing 1158 English-language SSCI articles using the robust Scopus dataset exposes noteworthy journals, authors, institutions, global contributions. The findings suggest a consistent increase in research output since 1999, with notable surge past decade. Network analysis density-based spatial...

Purpose Due to the size and importance of social media, user-generated content analysis is becoming a key factor for companies brands across world. By using Twitter messages’ content, purpose this paper identify which elements messages enable tweet diffusion facilitate eWOM. Design/methodology/approach In total, 30,082 tweets collected from 10,120 users were classified based on four assorted brands. comparing with multiple regression techniques high vs low purchase involvement hedonic...

Purpose The aim of this study is first, to investigate the relative effect user-generated content (UGC) and firm-generated (FGC) on online brand advocacy, second, examine mediation customer engagement moderation familiarity in relationship between UGC FGC advocacy. differential impact consumer behavior has yet receive sufficient academic attention among hospitality scholars. Design/methodology/approach Based social learning theory, cognitive consistency theory schema established an...

The COVID-19 pandemic has had a substantial impact on the retail industry around globe, including in vast market of India. response to required stores close and develop new ways approach shoppers more efficiently. worldwide usage social media enabled growth commerce (s-commerce). Influencers s-commerce platforms use live broadcasting their channels promote endorsed products. features influencers enhance users' trust online community intention, impacting purchasing intentions. In this study,...

The crisis caused by COVID-19 has forced many vendors to consider alternative marketing strategies, such as live streaming on social commerce platforms. Social involves using streamers endorse and sell products their own media accounts. Statistics show that this format can serve a survival tool for in exceptional circumstances. However, it is also valuable opportunity bring innovation engagement traditional e-commerce vendors. Based sample of 621 Chinese consumers, empirical research...

Purpose This study investigates the ephemerality effect of corporate social responsibility (CSR) messages on CSR engagement and message avoidance, considering mediation role cognitive load moderation brand familiarity content relevance using Instagram Stories. Design/methodology/approach A 2 × between-subjects experimental design was employed, involving 464 customers a coffee shop in United States. Findings The results show that ephemeral (Instagram stories) predict less more avoidance...

Purpose The purpose of this study is to examine the different results and level success obtained with advertising campaigns developed on Facebook promote postgraduate programs create awareness engagement. Design/methodology/approach This combined data envelopment analysis technique measure efficiency multidimensional scaling (MDS) representation, thus offering alternatives for practitioners organizations how evaluate social performance. Findings Investments paid are an affordable effective...

Social media marketing efforts have been considered an essential role for businesses to stay in the competition and ensure prosperity of business world. This study aims investigate decisive two types social brand communication, namely firm-created content (FCC) user-generated (UGC), on customer engagement. Drawing 257 fans a coffee shop page Facebook using structural equation modelling approach, finding this indicated that FCC UGC are significant predictors engagement form 'like,' 'share,'...

Purpose The objective of this study is to investigate the differential impact gain versus loss message framing on effectiveness corporate social responsibility (CSR) communications in eliciting online brand engagement within hospitality industry. Furthermore, research aims examine extent which evoked happiness and credibility mediate relationship between CSR engagement, as these mediating factors have not been thoroughly examined existing academic literature. Design/methodology/approach This...

Digital content marketing that increases consumers’ favorable behavior is of increasing interest to marketers. However, there a lack studies examine the relative effect digital on brand defense. Building theoretical lens elaboration likelihood model, attachment theory, and source credibility this experimental study examines two types defense, taking into consideration mediation behavioral engagement moderation age generation. Based 237 participants collected from United States sample,...

This study investigated the relative impacts of three corporate social responsibility (CSR) types – namely corrective, compensating and cultivating CSR on brand defense by considering customer–company's (C–C's) identification mediation role authenticity's moderation in these relationships. A between-subject experiment was conducted 573 coffee shop customers United States. The findings revealed corrective is strongest predictor, followed CSR. types' effects are mediated C–C identification, as...

Purpose In today’s global and competitive e-commerce market spaces, social media influencers (SMIs) exert substantial influence on consumer behavior. This study aims to examine how electronic word of mouth (e-WOM), Instagram usage the credibility SMIs shape dynamics purchase behavior (PB). Design/methodology/approach Information was gathered from 498 users in Ghana through judgmental sampling using SmartPLS 4. Findings The findings revealed that influencers’ has a impact their followers’...

Abstract This study investigates the impact of lean and green supply chain practices on business process performance sustainable performance. The research utilises resource-based view (RBV) theory to construct a conceptual model wherein are employed augment processes Concurrently, dynamic capabilities is applied signify an organisation’s capacity adapt evolve in response internal external pressures from customers competitors. validated using structural equation modelling with sample 170...

Businesses and researchers are increasingly seeking to understand the drivers of sustainability. Several recent studies have highlighted effects cultural factors when assessing environmental practices. While there is considerable research on topic, we aim provide additional evidence performance across countries. We propose that affect sustainability strategies, although they depend specific issues. Little attention has been paid individual indicators forming well-known global Environmental...

The purpose of this research is to assess the relationship between Indian (non-muslims) consumers' animosity toward halal products and their unwillingness buy products. Moreover, we seek investigate boycott attitudes, religiosity, ethnocentrism, patriotism as drivers consumer reluctance purchase Consumer has received some attention in marketing research, aim further explore regarding label. We collect online survey responses from 512 consumers analyze data using SmartPLS3 software. Findings...

With the arrival of millennials and generation Z to university classrooms, greatest teaching challenge is adapt traditional masterclass turn classroom into a collaborative space that takes advantage Information communication technology introduce dynamic elements encourage participation increasingly unmotivated students. emergence penetration mobile devices in all aspects everyday life, teaching-learning process must be changed achieve effective results. Thus, use gamification tools such as...

Social networks are part of our personal lives. Web 2.0 technologies transforming the way students communicate, collaborate and learn. Many scholars claim for a successful integration these tools in higher education order to motivate generation Z millenials, which social, mobile, global, digital visual nature. The use social open up multiple possibilities technology-enhance learning, helping co-create, participate being center teaching-learning process. This research explores challenges by...